Promoting The Formation Of A Strong Domestic Market With High Quality Consumption

Another year's "China brand day".

Since the State Council agreed to set up the "brand day of China" in May 10th every year since 2017, this year is the third "China brand day".

According to the information disclosed by the national development and Reform Commission, this year's "China brand day" national development and Reform Commission will jointly organize the "China brand day" series in Shanghai by the joint propaganda department, the Ministry of industry and information technology, the Ministry of agriculture and rural affairs, the General Administration of market supervision, the intellectual property office and the Shanghai municipal government.

The theme of this year's "China brand day" is "China's brand, the world's share, speeding up brand building, leading high quality development, focusing on fine products of domestic products, and feeling brand charm".

The aim is to take the activities of "China brand day" as the starting point, and organize a series of activities to further consolidate the social consensus of brand development, enhance the awareness of brand development, spread the concept of brand development, create a brand development atmosphere, let consumers feel the charm of high quality consumer goods, increase their own brand sentiment, boost the confidence of domestic products, and promote the formation of a strong domestic market.

In addition to the traditional forums and exhibitions, the biggest highlight of this year's "China brand day" campaign is to set up 13 consumer brands, including textiles, clothing, electronic information, automobiles, food and so on, in the four major consumer goods areas: light industry, textile, automobile and electronic information. In the form of real scene creation, virtual image, cultural interpretation, celebrity interaction, net red live broadcast and online shopping experience, nearly 50 theme interactive experience scenes have been arranged, and nearly 200 well-known independent brand enterprises have been selected to participate.

Experience area through the online offline audience interaction experience activities, let consumers feel the charm of Chinese products.

Through the personal experience of consumers, we can enhance consumers' confidence in "making love for China" and increase consumer's determination to consume high-quality goods, thus promoting the formation of a strong domestic market with high quality consumption. This should be the starting point and foothold of the "China brand day" activity, which is consistent with the charm and characteristics of the brand, and is more in line with the new requirements of our country's economy entering a new era of high quality development.

We know that brand is the comprehensive embodiment of the competitiveness of enterprises and even the state, and the upgrading direction of supply structure and demand structure.

For an enterprise, brand means market share or even survival and development space; for countries and regions, brand reflects comprehensive strength and development potential.

But at the same time, we also need to know that brand is also the product of market and the choice of market competition.

The real brand is "from the market to the market", brand is not only the weapon of market competition, but also the result of market competition.

Therefore, in the market way, we should advocate "China brand day" and disseminate Chinese brands, and promote the formation of a strong domestic market with high quality consumption of Chinese brands, which not only conforms to the market attributes of the brand, but also conforms to the laws of market consumption.

In fact, the charm of high quality consumption of domestic brands has already been shown in foreign markets.

According to media reports, in the Jobs era, until late at night, there is still an endless stream of people at the door of Apple store, which is the peak of apple as a global brand in China.

Today, queuing scenes waiting for new machines are taking place at the HUAWEI store in New York and Paris.

Behind the pformation of the consumer market is not only the charm of Chinese brands, but also the characteristics of high-quality consumption leading to market consumption.

In 2018, the central economic work conference proposed that one of the key tasks of China's economic work this year is to promote the formation of a strong domestic market.

The market scale of our country ranks first in the world, and the potential will be greater in the future.

Efforts should be made to meet the ultimate needs, improve the quality of products and improve the consumption environment, so that people can feel at ease, dress well and enjoy themselves.

Thus, to promote the formation of a strong domestic market, it is particularly important to provide high-quality products and services, because only by continuously providing high quality products and services can we better satisfy the terminal consumer demand and make the people feel comfortable, comfortable and comfortable.

As a pass for market competition, brand is often the symbol and symbol of high quality, trusted by consumers, and also the best weapon to promote the formation of a strong domestic market.

Using high quality consumption to promote the formation of a strong domestic market, the most important point is to give full play to the role of "Chinese brand".

After more than 40 years of reform and opening up, the advantages of manufacturing in China have already been established, but the construction of brands still has a long way to go. From the rise of Hai Tao to many fields, it is still the main force for foreign brands to occupy the domestic market (especially the main force of the high-end market). If Chinese brands want to better play the role of leading and promoting high quality consumption to the market, they need more efforts in quality, after all, quality is the life of the brand.

Brand, goods before the card means that there must be "goods" first. The "goods" here can be understood as two levels, one is "product" (including services), the other is "quality", that is, quality.

Only with the high quality products as the lifeline of the brand, the brand will have the core competitiveness and sustainable vitality.

Only by changing more Chinese products to Chinese brands can we make better use of high quality consumption to form a strong domestic market.