Where Did Taiping Bird Fly Into "The Beginning Of The Year"?

Recently, Taiping bird signed a strategic cooperation agreement with Shanshan Group. It will optimize the retail channel around the platform of Shanshan outlets and improve the retail mode of the whole scene.

At present, for Taiping bird, with Oteri J's powerful channel, expanding the larger market and consumer groups is the strategic plan for the way forward.

Now, what is the development of Taiping bird entering the "beginning of the year"?

Public information shows that the Taiping bird brand was founded in 1995 and landed on the Shanghai Stock Exchange in January 2017. So far, it has been established for 30 years.

Prior to the company's 2018 annual report, Taiping bird last year's operating income was 7 billion 712 million yuan, an increase of 7.78% over the same period; the net profit attributable to shareholders of listed companies was 572 million yuan, an increase of 27.51% over the same period last year, which is also the best performance of Taiping bird since its establishment.

Meanwhile, according to the prospectus and annual report, Taiping bird's revenue has increased for seven consecutive years.

Taiping bird attributed its growth to the layout of the channel, which is not difficult to explain the intentions of the Taiping and Shanshan Group to expand the outlets.

Taiping bird said in its annual report that last year, the company adopted a prudent and prudent line store strategy. By the end of last year, the total number of shops was 4594, and the number of outlets was 343. There was a big gap between the 600 stores opened at the beginning of last year.

In the view of CEO Yang Dayun, the cautious expansion of Taiping bird is mainly influenced by the market environment.

In contrast, the Taiping bird online channel is actively exploring new retail outlets.

Last year, Taiping bird's online business was set up 10th anniversary. The total turnover has increased from 7 million yuan when it was just established to 3 billion 600 million yuan last year. The "double 11" single day turnover increased from 520 thousand yuan when it was just established to 818 million yuan last year.

Taiping bird said that although faced with the rapid growth of traditional e-commerce channels and the challenge of online sales return rate growth, the company is still actively expanding new channels for social business, while exploring new retail outlets with Alibaba, Tencent and other companies, and establishing and constantly consolidating the basis of whole network retail.

Benefiting from the promotion of TOC commodity management mode, Taiping's inventory problem has been controlled.

Taiping bird is committed to expanding the outlets. The aim is to strengthen the management of over season goods. Taking 2018 summer commodities as an example, compared with the same period in 2017, the sales volume increased by 6%, and the inventory of goods in the quarter dropped by 12%.

The book value of the company declined from 1 billion 839 million yuan at the beginning of the year to 1 billion 836 million yuan, even though it was only 0.12% lower than the same period last year. This is the first time since 2012 that Taiping bird had reduced its inventory.

From the business perspective, Wang Liping, an analyst at Shen Wan Hongyuan, said that the main brand of Taiping bird is in the adjustment period, and its revenue has dropped by 0.37% to 2 billion 670 million yuan. Men's wear has been growing well, revenue grew 12.29% to 2 billion 830 million yuan, and two main brands accounted for 71.3% of the company's revenue.

Moreover, MiniPeace children's clothing is in a relatively fast growing period, and its sales performance has been growing rapidly. Its revenue has reached 860 million yuan, an increase of 21.9% over the same period last year. Lok Ting's brand revenue has exceeded 1 billion yuan, an increase of 6.4% over the same period last year. The emerging brand MaterialGirl is in its growth stage, and has achieved 220 million yuan in revenue with the new bird nest home, beidam and Chai home clothes series, an increase of 27.3% over the same period last year.

In view of the fact that Taiping bird is the leading brand clothing of multi brand + balanced development of all channels, Wang Liping said that the active promotion of TOC mode is expected to enhance the operational efficiency of the company.