Kappa Returns To Glory, Insisting On Charity For More Than Ten Years, Encouraging Children To Love Sports
From time to time, the Kappa (back-to-back) 100 years old sport is becoming the darling of every star, net, and buyer.
Whether it's Kappa on the social platform, go back to the fashion week with C2H4, Gosha Rubchinskiy, CHARM, S and P.A.M..
Kappa triggered the retro trend, which really ignited the summer.
In addition to surprise us repeatedly in cross-border and joint names, Kappa, who has always been good at restoring the ancient trend, has also extended the cool gene on its own product line.
The Color ID series, the Player Kappa series with big opening of the brain hole, and the Kappa pixel series of restoring ancient ways are all different.
But the surprise hasn't stopped yet!
In May, Kappa K-TEE was listed on the blockbuster to renew the summer's retro.
In commemoration of Omini (back-to-back logo) 50th anniversary, Kappa held a national tour of Omini Logo 50th anniversary in Dalian, Roosevelt, Changsha, Kowloon and Beijing's North Joy City on 11-12 and 18 May, -20, respectively.
At the same time, Kappa also takes the opportunity to launch the K-TEE (history T) series, and Kappa K-TEE infuses the brand history and culture into the trend art.
Kappa K-TEE will reproduce the brand memory and historical story of the more than 100 years since the establishment of the brand.
In May, when people were still wondering about the trend of retro fashion, Kappa and the Tibet Autonomous Region Sports Federation held in Beijing:
"Love does not limit, build sports dream".
Kappa helps the Tibet sports development charity donation signing ceremony, providing support and help for the development of sports in Tibet, and encouraging more young people in Tibet autonomous region to enjoy sports and pursue their ideals.
Signing ceremony, Shanghai kappa sporting goods Co., Ltd. CEO Zhang Zhiyong said: "Kappa and Tibet Autonomous Region Sports Federation of public welfare cooperation, will take the initiative to undertake corporate social responsibility.
Always pay close attention to the healthy growth and sports activities of young people in Tibet autonomous region, and strive to compose the Tibet chapter of the Chinese dream. This is the common aspiration of all Chinese brands.
And announced that Kappa will donate 5000 new Kappa clothing brands worth more than 7 million yuan to young people in Tibet autonomous region to promote the development of sports in Tibet autonomous region.
Nima Ciugene, director of the Sports Bureau of Tibet autonomous region, said at the ceremony: "the Tibet autonomous region attaches great importance to the cause of sports, is committed to the development of sports with special characteristics on the plateau, and actively implements the national strategy of national fitness.
Kappa as the trend sports brand, as always, carries out the national policy and provides good opportunities for the development of youth sports. "
This cooperation has undoubtedly contributed greatly to the development of sports in Tibet autonomous region and has inspired many young people who love sports in Tibet autonomous region.
You may be surprised that the Kappa brand owned by Chinese local companies has been supporting for more than ten years in public welfare undertakings.
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