Children'S Clothing Suddenly Became Popular.

When the personality is full of 90 and 95 are slowly becoming parents, their "cool vigor" is also necessary to pass on to the next generation.

An outward expression is that their children are wearing neutral wind at their age.

This is not difficult to understand. One of the main reasons is that children's clothing, especially children's wear and children's wear, are generally made by parents. Therefore, parents' aesthetic standards and values often determine children's dress styles.

When the adult world is becoming more and more open to gender discussions, adults are getting more and more comfortable with the neutral style. Children will naturally get more neutral clothing products from their parents than before, and accept and love this style of dress.

Demand determines supply, and businesses will not let go of any business opportunities.

So it can be seen that luxury brands such as Gucci, high-end brands such as Cos, or fast fashion brands such as Zara have developed a separate gender line for children's wear.

The brand of children's clothing represented by Nununu has also been launched to the gendered product line through joint cooperation. There are more and more venture companies entering the bureau to take gender gowns as breakthrough points.

In fact, not only is dressing up, but parents' preferences for asexual wind also affect other industries.

It is easy to associate the toy industry with toys such as Bobbi dolls, Lego and so on, giving more gendered choices in terms of costume and career settings.

And department stores like John Lewis cancelled the boys and girls' children's partitions directly in the shops, and referred to the children's clothing area as "boys and girls' (Boys&Girls)" to guide parents' consumption.

As the main export of children's clothing, "Tong Mo Zhen" (Zhili town) can be regarded as half of the country.

This "Chinese children's clothing town" not only produced half of the children's clothing market in China, but also gathered thousands of children's models.

In the 80s of last century, on the basis of traditional textile and embroidery products, the children's clothing industry began to germinate.

Nowadays, relying on children's clothing industry, Zhili has become a famous town in Zhejiang.

According to incomplete statistics, at present, there are 1.3 children's clothing processing enterprises in Zhili Town, accounting for more than 90% of the total number of enterprises.

In 2017, the number of children's clothing shipped to the world reached 1 billion 300 million (set), and the annual sales volume was over 50 billion yuan.

In 2017, the per capita disposable income of Zhili town reached 60187 yuan.

You know, in the same year, the per capita disposable income of Pudong residents in Shanghai broke through 60 thousand yuan for the first time.

"Enter NUNUNU brand center