Whether Cross Border Diversification Or Industrial Chain Diversification Is The Solution To Garment Enterprises.

What is the "head effect"?

Which peak is the highest peak in the world?

What are the second peaks in Mount Qomolangma?

It's Qiao Ge Li Feng, 8611 meters, only 200 meters lower than Mount Qomolangma, but few people know it.

Who was the first man to land on the moon?

Armstrong.

Who are those second people?

The answer is Baz Alderlin, who is only a few minutes late, but few people remember him.

Once you become the head of a system, the system starts to generate positive feedback. Small advantages will bring more fame, reputation will bring you more opportunities and higher profits, which will enable you to invest more resources. Continue to expand the advantages, and the final result is the highest growth rate of the head.

In a system, the attention attracted by the head brand is about 40%, second is 20%, third is 7% to 10%, and all others are 30%.

The head will bring a lot of attention and personal brand influence, bring you higher returns.

Whether cross border diversification or industrial chain diversification is the strategy adopted by garment enterprises in the face of increasingly fierce market competition, there is no absolute right or wrong strategy. Survival of the fittest is the winner.

YOUNGOR intends to focus on the main garment industry, plans to re promote YOUNGOR women's clothing

YOUNGOR said in its annual report that the company reconstructed its brand matrix in 2018, YOUNGOR developed the workshop series of YOUNGOR LADY (YOUNGOR women's wear), Hart Schaffner Marx developed outdoor and women's wear series, MAYOR enriched product categories, and HANP focused on developing socks, underwear and bedding products.

In November 2018, YOUNGOR launched the "online and offline activities". For the first time, it tried "online promotion, offline experience", "online sales and offline services", and achieved online delivery and store sales. The sales revenue reached 502 million yuan, an increase of 11.6% over the same period.

The company continues to push forward the strategy of big stores, focusing on core cities' core resources.

By the end of 2018, the total number of outlets was 2258, which was reduced by 98 at the beginning of the year, with an operating area of 411 thousand and 700 square meters, and an increase of 17 thousand and 100 square meters at the beginning of the year.

The introduction of face recognition, service robots, intelligent voice shopping guide and other technology means.

YOUNGOR plans to open 500 new HANP socks counters in 2019, re launch the brand of YOUNGOR women's clothing, build online bestsellers, use popular IP and launch joint funds, increase investment in first tier cities, launch YOUNGOR shop concept stores, enter high-end shopping centers, and plan to build flexible manufacturing factories.

Hai Lan's home continues to open shop and push the multi brand strategy of consumer life.

Hai Lan home 2018 annual report shows that the company achieved operating income of 19 billion 90 million yuan in 2018, an increase of 4.89% over the same period, and realized a net profit of 3 billion 455 million yuan attributable to shareholders of listed companies, an increase of 3.78% over the same period last year.

The company's revenue and net profit continued to grow, but the growth rate slowed down compared with the same period last year.

Hai Lan's home said in its annual report that the company adheres to the principle of "golden section and diamond shop" to expand channels, and continues to increase the strength of shopping centers to develop a shopping mall with benchmarks.

Adopting multi national and multi brand internationalization strategy, we will deepen the Southeast Asian market and enter 4 countries, namely, Malaysia, Thailand, Singapore and Vietnam.

It is reported that the fast fashion brand of Hai Lan family, the black whale HLA JEANS and the high-end women's clothing brand OVV, have entered the Thailand market recently, and jointly launched the launching ceremony with CPN business group in April 25th.

In 2018, the company opened 1181 new stores, closed 300 stores, and made a total increase of 881. The total number of stores was 6673, of which 5097 were Hai Lan's brand, 1281 were AI Chu's brand, and 295 were other brands.

In the 1 quarter of 2019, the company added 62 stores and 7607 stores.

Anta sports shops break thousands, continue to implement multi brand strategy

Anta sports said that the company will continue to implement the strategy of "single focus, multi brand and all channels", and the "value retail" strategy launched by the company in November 2018 will grasp the consumption big data through smart retail applications.

In addition, it is expected that technology products including running new technology series and KT basketball shoes will lead to performance growth.

Sales channels will further increase the proportion of shops in shopping centers and department stores in Anta, and continue to promote the growth of the group in the business channel.

Anta sports believes that China's consumer segmentation varies with different cities, including population attributes, distribution channels and consumption capacity.

Consumers' preference for "sports leisure" fashion increased, and the demand for "functional", "differentiated" and "high-end" sports products became stronger.

Anta sports latest business performance bulletin in the first quarter of 2019 showed that the retail sales of Anta brand products (calculated at retail value) in the first quarter of 2019 compared with the same period in 2018, and achieved a low growth rate of 10%-20%. The retail sales of other brands (calculated by retail value) increased by 65%-70% compared with the same period in 2018, and continued to grow.

Pathfinder continues to "return" to the main industry, and wants to push forward the international multi brand strategy.

For the future business plan, the Pathfinder plans to gradually peel off and withdraw from the main business of outdoor business, and will continue to peel off and withdraw business and investment projects related to outdoor main business in travel, sports and other fields. In addition, it intends to introduce or create new outdoor brands with complementary complementary relationship with the existing brand system, so as to form a focus on outdoor international multi brand operation strategy.

The company plans to expand the expansion of shopping centers, and plans to strengthen the operation of members, through the Pathfinder is now offline shop, online platform, green field, six foot community system membership system.

Pathfinder 2019, a quarterly report shows that the company achieved a 320 million yuan income in the first quarter of 2019, a decrease of 27.06% compared with the same period last year. The Pathfinder said that the main reason was still reducing the scale of the travel service business, resulting in a substantial reduction in travel service revenue, and the outdoor main business realized 233 million yuan, an increase of 16.05% over the same period last year. It mainly benefited from the implementation of the relevant strategic measures of the company focusing on outdoor products. The company controlled all expenses, while the current non recurring gains and losses increased over the same period last year, making the net profit of the Company attributable to shareholders of Listed Companies in the first quarter of 2019 was 40 million 477 thousand and 900 yuan, an increase of 82.45% over the same period last year.