Vip.Com Hangzhou First Line Shop Next 520 Canal Trial Business

In May 20th, vip.com Hangzhou first line store will be opened on the B1 street of the canal, and another 2 will be opened this month in Yu Cheng City and Hangzhou Plaza.

"So far this year, more than 150 have been opened, and the latter will speed up the completion of this year's goal of opening 1000 stores."

The head of vip.com's field store said.

Store SKU nearly 10000, both experience and storage function.

The opening of the canal on the street vip.com stores mainly sell children's wear, women's wear, men's clothing, bags and shoes.

The brand from the leisure class GUESS, ARMANI JEANS, LEE, TOMMY HILFIGER, to the sports Nike, Adidas, Puma, New Balance, The North Face, and then to the light luxury MICHAEL.

Among them, shoes accounted for a large proportion, accounting for 750 of the flat area of 1/3, size division.

According to the person in charge of the store, such a layout is based on online big data. Shoes sell better products on line, and are strong experience products.

At present, vip.com has accumulated more than 10000 cooperative brands and over 1600 cooperative brands.

It is worth noting that in the fitting room area, vip.com has made a division between men and women, but it has only set up 4 fitting rooms (2 men, 2 women). For the stores carrying nearly SKU, the rush hour is inevitable.

The store takes the same price on the same line as online and offline, consumers can buy directly from the line, or order from the online store.

"In fact, we are distributing goods to all offline stores, acting as the offline experience field, and also our warehouse."

The diversion line seeks new profit growth points.

Compared with the advantages of offline consumer experience, online users are slowing down, and the trend of traffic dividends has weakened, prompting online giants to reassess the value of offline retail channels.

The setting up of vip.com offline stores enhances the experience. It also provides a way of understanding and buying for people who haven't met vip.com before diving into customers and diversion lines.

According to vip.com's 2018 performance report, vip.com 18Q4's $3 billion 800 million revenue is actually lower than the $3 billion 950 million expected by the market.

Site selection is particularly important.

Based on the identity of the discount platform, vip.com usually has difficulty in choosing some projects that are located on the top of the main city.

On the contrary, some community oriented projects are more likely to bring effective passenger flow to them.

Take the Canal Street project, formerly known as the city Ole, has a discounted gene. At the same time, it has become a more mature community business after long term operation adjustment.

The daily traffic of the canal shopping mall can reach nearly 30 thousand, compared with the 30 thousand commercial leasing area, which is higher than other items in the commercial circle.

Another group of visitors, with a radius of 3 km, has a population of over 650 thousand and a population of more than 480 thousand.

Among them, the middle class and affluent population account for 65.38% of the living population. Even if the radius is reduced to 1 km, the productive and affluent population still accounts for 61.91%, most of which have houses and cars.

This means that there is no shortage of people here, and there is no shortage of consuming power.

And over 20% of this group of customers over the age of 45 may never touch vip.com online. Through the experience of offline stores, it is likely to become a new member of vip.com, thereby enhancing vip.com's revenue growth.