Do Clusters Need Cross-Border Integration? And Listen To The National Textile Industry Cluster Exchange Conference To Talk About The Future Of The Industry.

With the development of the times, new technologies, new channels and new models have been updated and iterated. The home textile industry has tried to change the direction from traditional commodity sales to lifestyle pfer, and the boundaries of commodities have become increasingly blurred. Cross-border integration has become a new development form of industry development.

Against this background, in May 17th, as a supporting activity of the 2019 "one belt and one road" import and export trade fair for the overlapping stone bridges, the national textile industry cluster exchange meeting was held in Jiangsu's Haimen bridge.

The purpose of this meeting is to promote strong cooperation among clusters, and to promote cross-border integration and development of the cluster characteristic industries from the perspective of industrial division and supply chain coordination.

After 40 years of development, the market has formed the world's largest super home textile industry cluster, with more than 2500 home textile enterprises, home textile products selling over 100 billion yuan, and home textile products in the national market share of nearly 50%, selling well in more than 350 large and medium-sized cities nationwide, and exported to five countries and more than 130 countries and regions.

In recent years, the bridge has actively responded to the national "one belt and one way" initiative, and has made great efforts in expanding the free trade of the countries along the belt and road, and has achieved good results.

At the meeting, Chen Donghua, executive deputy director of Haimen Industrial Park Management Committee, shared experiences.

What kind of 40 years will the Permian bridge open?

Chen Donghua said that in the near future, the bridge will build a charming home textile town.

The development of "one corridor, one axis, three arteries and three pieces" is formed in the town with the overall development idea of "corridor green penetration, axial pulse series, multi spots and multi patches, and group development".

She used 3 sentences to depict the current "Yan value" of the Permian bridge: first, today's overlapping bridge is "easy to fill the whole world"; the two is today's overlapping stone bridge "quality supremacy"; three, today's bridge is "infinite vitality."

In the future, the market of the yamanshi bridge will be pformed from the home textile market dominated by bedding to the home textile small household market, and then develop into the large household market. The market dominated by domestic trade will develop into a wholesale market with both internal and external wings. The traditional market will be developed into an intelligent market and become a famous National Textile City, a trade exhibition hub and a livable new tourism area.

At the meeting, relevant leaders of various industrial clusters talked about the basic situation of their respective industries and the work done in promoting the development of the local textile industry and the following development ideas.

Ai Zhonghua, deputy county magistrate of Yuexi County, Anhui, said that Yuexi was the hometown of hand-made quilts.

Its handmade quilting has an annual production capacity of 3120 varieties and 15 million sets.

The industry has nearly 70 patents for invention and utility models.

On the basis of inheriting traditional skills, Yuexi handicraft home textile industry integrates modern industrial production mode, with the mode of "company + base + peasant household", so that the vast majority of rural women "do not leave the soil, do not leave home, but also work and farm."

Yuexi is also the hometown of sericulture in China.

Silkworm mulberry is one of the traditional pillar industries in Yuexi. The mulberry garden area in the whole county is 75 thousand mu, and 2018 tons of fresh cocoon 3553 tons in 2018. The scale of production has been ten years in Anhui province. It has realized the whole industrial chain of silkworm rearing, silk reeling and silk processing, realizing the annual production of 220 tons of white silk, 1 million 600 thousand meters of green silk and 120 thousand beds of silkworm silk.

At the same time, relying on science and technology to promote development, apart from mulberry paper, mulberry crafts, mulberry edible fungus, mulberry leaf tea and other products.

Ai Zhonghua said that in recent years, the Yuexi county government has actively provided relevant policy support in promoting the development of home textile industry, focusing on quality improvement, brand building and brand promotion.

Wang Lijie, director of Shandong Wendeng SME Bureau, said that Wendeng is a famous town of "Lu embroidery" and a famous city of craft home textiles. It owns Yunlong group, Yunxiang group, Yinfeng home textile, Mingyuan home textile, Yuxiang embroidery and other famous enterprises.

The home textile industry ranks among the top 50 brands of China's industrial cluster, China's hundred excellent industrial clusters, the ten major industrial clusters of Shandong Province, and the first batch of small and medium-sized industrial clusters in Shandong province.

Innovation capability has been continuously enhanced. At present, 4 provincial research centers have been set up, 1 provincial home textile technology platforms, 3 state-level arts and crafts masters, 72.5% of advanced technology and equipment, and more than 2200 R & D personnel.

Up to now, Wendeng home textile enterprises (business households) have developed to 1500, with annual sales revenue of 10 billion 560 million yuan.

In April 2018, it was identified as the provincial base for foreign trade pformation by the Ministry of Commerce (Jia Fang).

He also introduced several ways to promote the development of home textile industry in Wendeng: first, renew the idea and boost the sustained development of the industry; two, innovation drive, speed up the pformation of new and old kinetic energy; three, develop the market and improve the market share.

Of course, there are still some problems to be solved in the area: first, the single channel of sales and the weakening of market competitive advantage; the two is the rising operating cost, which further compresses profit margins; the three is the pressure of enterprise funds increasing, and the progress of pformation and upgrading is slow.

In view of these problems, Wendeng's next train of thought is: first, organize home textile enterprises to participate in famous exhibitions at home and abroad, such as Canton Fair and Frankfurt home textile exhibition, and guide entrepreneurs to go out to expand their horizons through leading talents and professional training. Two, on the basis of consolidating the low-end sales in the traditional markets such as the European and American markets, market oriented, try to increase the sales of high-end products and increase the added value of products; three, increase the efforts to foster the development of home textile enterprises, and focus on training a large number of typical benchmarking enterprises with great potential for growth, strong innovation ability and new business models; four, further strengthen the sense of service, truly solve the needs of enterprises, and boost the rapid development of enterprises.

Yue Yuanzheng, deputy general manager of Zhejiang Haining Home Textile City, thinks that Haining Home Textile City, as a specialized market of cloth art, is no match for its scale or service functions.

However, Haining also has its own unique advantages.

Yue Yuanzheng said that Haining fur and Haining home textiles are well known. The Haining home textile industry gathering area is located in Haining Town, Xu village. It is a famous town of Chinese cloth art. It has a large home textile industry cluster, tens of thousands of enterprises on the home textile industry chain, and is only 5 minutes away from Hangzhou Yuhang area.

In addition, Haining will hold the two annual fair of spring and autumn every year, so far it has held 19 years and 23 sessions.

The spring fair was successfully held in March 3rd. A total of about 3000 cloth brand enterprises participated in the Spring Fair for 3 days. The total number of merchants visited over 50 thousand people, and the turnover reached 2 billion 397 million yuan.

At present, the traditional property rental management market is facing many challenges. Haining home textile city has also made many explorations, trying to give more comprehensive service functions to the energy market platform.

At present, Haining home textile city is trying to find the pain points and difficulties in the industry from the perspective of home textile industry supply chain and home textile industry internet, focusing on the design research and development, inspection and testing, exhibition sales, intelligent warehousing and logistics, and big data information in the industry, so as to explore an effective solution.

"We did find some paths," Yue yuezheng said. "For example, the intelligent logistics park and industrial supply chain management innovation project started immediately, taking logistics warehousing service as the breakthrough point, and further exploring many services such as raw materials collection and distribution services, supply chain financial services, etc., which can promote the innovation of supply chain management and reduce the cost of the textile industry. In the pformation and upgrading of our market, we also contribute to the pformation and development of the industry."

Shen Dayu, deputy director of Zhejiang Chuanzhen town economic development center, introduces that there are more than 3000 kinds of industrial enterprises in Chau Quan town (including 3 listed companies), and 55 thousand employees. Chemical fiber filament, rubber conveyor belt, micro motor, silk quilt and leather shoes are the characteristics of the industrial economy of Chau Quan.

In 2018, there were 139 enterprises in the town, 20 enterprises in 100 million yuan, 4 enterprises in one billion yuan, 2 enterprises in 10 billion yuan, and 55 billion yuan in gross output value.

The sericulture industry has always been the leading industry in the local rural economy. In 2018, there were more than 200 silk production enterprises, with an annual output value reaching about 4000000000.

Chau Quan town has become an important producer of silk quilts in Zhejiang province. A relatively complete industrial chain with silkworms, cotton making, production and sales has been formed, and some manual processes have been replaced by machines. The production efficiency has been greatly improved, and silk production has stepped into a specialized track.

In recent years, silk industry in Chau Quan town has been constantly upgrading and upgrading.

First, we should improve the silk floss mechanism and standardize the links of silk production.

The two is the big change of the electricity supplier to the market.

Among them, Zhejiang Qian Huang network Polytron Technologies Inc is the most typical.

In just a few years, the company has grown into the first hundred million enterprises in Tongxiang. It was officially listed on the 23 new three boards in March 2016. It has set a good example for the pformation and upgrading of silk industry in the whole town.

Three is to enhance brand building and enhance regional brand influence.

Adhere to online and offline integration: online, the government invested in supporting the whole silk enterprises to join the "Alibaba Tongxiang industrial belt".

Under the line, silk is organized by the company to join the major textile exhibitions at home and abroad.

In order to make healthy and rapid development of silk quilt industry in Chau Quan Town, Chau Quan town has done or is doing the following work: first, the implementation of national standards and alliance standards.

The two is to give full play to the guiding role of the government departments and implement the brand driving strategy.

Three is to strengthen quality supervision and ensure the healthy development of silk industry.

Four is to broaden the market development path.

Five is to promote industrial e-commerce market.

Zhejiang Jiande city Hu Fenghua, Qian Tan Town, Jiande home textile industry began in the early 80s of the last century, all over the city's 15 towns, there are more than 280 private enterprises, 12600 workers in the whole industry, and more than 20000 sewing machines.

Among them, coral blankets, flannel, double faced fleece, single side pile blankets and other blankets accounted for more than 60% of all home textile products.

More than 90% of the products are exported to more than 80 countries and regions, such as Europe, America, Asia and Africa.

In 2018, the domestic textile industry achieved 5 billion 820 million yuan of industrial output value, 5 billion 742 million yuan of industrial sales value, and 4 billion 259 million yuan of export delivery value (ranking second in the city), and realized 5 billion yuan in profits and taxes.

Among them, 75 enterprises are regulated, and the total industrial output value is 2 billion 673 million yuan, and the sales value is 2 billion 610 million yuan.

It ranks second in the industry's economic output and fifth in production and sales.

China's home textile and bedding town (dry Tan Town, Jiande, Zhejiang) is the national textile industrial cluster base designated by China Textile Federation and Sino textile in 2007.

Located in the western part of Hangzhou and the northeastern part of Jiande, dry pond is an important industrial town in Jiande, and also the most developed town in the home textile industry.

In the past 2016-2018 years, in the face of the downward pressure of the domestic textile industry and the pressure of upgrading the industry, dry town has achieved further development from 3 aspects: first, we must attach importance to "brand creation" and speed up the standardization of enterprises.

The strength of Jiande home textiles is strong sewing and processing capacity, large quantity of export delivery, short board is OEM production, trademarks, standards, brands are few, and market initiative is small.

In order to solve these problems, clusters and associations and enterprises have speeded up the establishment of standards, brands and talents.

The two is to attach importance to "innovation management".

In view of the situation of crowded factories, difficult management and low safety production in the home textile enterprises, the entrustment association is responsible for the management, organizing various training courses, implementing 6S factory management, supporting the policy of "machine replacement" and carrying out the integration of production, teaching and research with Zhejiang Sci-Tech University.

Three, we must attach importance to the construction of enterprise norms.

We should carry out the work of benchmarking in home textile industry, intensify industrial upgrading, improve production technology and process equipment, improve product quality and added value, and improve the overall efficiency of the industry.

In Tongzhou District, Nantong, Jiangsu, Secretary of the Chuan Jiang Town Committee, deputy secretary of the Party Working Committee of Nantong Home Textile City, and Shao AI Jun, director of the management committee, seems to have large scale, high occupation ratio and strong quality gathering advantages in Nantong home textile industry. Its core advantage is industrial superiority.

Chuan Jiang home textile has four advantages, one is design and research and development advantages.

There are about 10 leading design and research groups and nearly 300 small professional design institutes in Chuan Jiang Town, which not only serve the home textile industry in Nantong, but also serve the whole home textile industry.

The two is to start from the design and expand to the upper end.

The three is manufacturing advantages.

Through brand chain, the coverage rate of stores is relatively high.

The four is the advantage of channel, especially the traditional channel is stable.

In addition, new channels based on the Internet are also developing.

For future development ideas, Shao Aijun said, Chuan Jiang Town proposed the "1+3" industrial development orientation.

Among them, "1" is to consolidate manufacturing advantages, mainly through intelligent pformation, and the continuous application of new technologies and so on.

3 "represents three service formats.

First, Wen Chuang, which is the foundation of Chuan Jiang Town, belongs to the category of intellectual property protection.

Next, in this sector, Jiang Jiang will mainly bring the popular information into the industrial belt, and connect the foreign designers with the industrial belt.

The two is electronic commerce.

For Chuan Jiang Town, it is mainly based on the form of B2B, which provides wholesale for e-commerce retail. After 3 years of operation, it has begun to take shape.

The three is intelligent logistics, which is based on a layout of new formats.

Dong Yanjie, director of the Bureau of industry and information technology of Gaoyang County, Hebei, said that Gaoyang textile has a long history. It started in the late Ming Dynasty and flourished in the late Qing Dynasty and flourished in the early 80s.

In 2018, the textile industry achieved an output value of about about 35000000000 yuan, and contributed more than 65% to GDP. It has been selected as the hometown of Chinese blankets, the textile base county of China, the famous towel and blanket city of China, the professional demonstration base of the national foreign trade pformation and upgrading, and the circulation base of Chinese textile towel quilt.

As the pillar industry of Li County, there are more than 4000 textile enterprises and individual processing enterprises in Gaoyang County. Among them, there are more than 84 enterprises, and more than 2 sets of textile machinery, with 14 employees and an annual output of 500 thousand tons of towels, forming a relatively complete industrial system for spinning, weaving, printing, dyeing and finishing.

Gaoyang owns the largest towel wholesale market in North China, Gaoyang Textile Trade City, covering an area of 525 mu, with a floor area of 270 thousand square meters, with an annual turnover of more than 6 billion yuan.

In addition to selling all over the country, the products also export to Japan, Russia, the European Union, Southeast Asia, Africa and other countries and regions.

In recent years, the highlights of Gaoyang's development include 4 aspects: first, we must pay close attention to technological pformation and upgrading, and actively foster the industry to become bigger and stronger; two, we should develop the cycle, invest about 2000000000 Yuan comprehensively, build a new mode of industrial ecological development with the concept of circular economy; three, standardize the development of research and development institutions; and four, promote the application of industrial design.

The existing problems in Gaoyang towel industry are mainly reflected in the continuous rising of the comprehensive cost, the homogenization of products, and the serious competition. The textile enterprises are concerned about the future development and the construction of the Xiong an new area.

In view of the above problems, Gaoyang County will do the following 5 tasks next step: first, analyze the situation at home and abroad carefully, communicate with other clusters, combine with the actual situation of Gaoyang County, find out the orientation and direction; two, further promote the connection and assistance of enterprises; three, do a good job in financing services; four, strengthen propaganda and training; five, strengthen brand building.

Xue Meijuan, director of silk Office of Zhen Ze town, Jiangsu, said that Zhen Ze is the birthplace of silk culture and an important sericulture production base on the South Bank of Taihu. It has gathered a large number of well-known enterprises in Taihu, such as snow, Ci Yun, landscape silk, and so on. It is the core area of the silk industry chain of Suzhou silk.

In recent years, the silk industry of Zhen Ze has developed rapidly, with nearly 200 silk enterprises, and more than 8 silk enterprises all over the town. The average annual sales volume of the industry is about 20%.

Suzhou Taihu snow silk Limited by Share Ltd has successfully entered the new third board, becoming the first stock of Suzhou silk industry; the first batch of "agriculture board" of Jiangsu and the Shenzhen silk Qianhai Qianhai equity trading center.

Standing on the cusp of "Internet +", the silk companies fully use the Internet thinking and insist on online and offline interactive development.

In addition, it has excellent public service environment and innovative industry development atmosphere.

The Zhen Ze silk cup competition, jointly organized by the China Household Textile Industry Association, has been held for three consecutive sessions, with 247 entries, and 5490 entries have been received.

The holding of the competition accelerated the docking between designers and enterprises, promoted the new ideas, new ideas and new processes of the design of silk products, and enhanced the consciousness and enthusiasm of enterprises' innovation and development.

According to introduction, the next step is to focus on the industry orientation and highlight the "special and strong" function of the town. The function of the town is to strive for "integration and integration", and to strive for the goal of "fine and beautiful" construction, and to create a distinctive "Silk Town" with distinctive themes.

Positive benchmarking, enhance brand effect.

Pay attention to innovation and expand cultural influence.

Strengthen services and promote industrial growth.

We should do well in inheriting and deepening the integration and development.

Based on ecology, raising sericulture agriculture.

At the end of the meeting, Zhu Xiaohong, vice president of the China Household Textile Industry Association, said that in recent years, the brand influence of the home textile industry cluster has been greatly improved, and the governments of various clusters have also played a lot of thinking in promoting the development of the industry.

In response to the problems that cluster leaders mentioned in the process of cluster development, Zhu Xiaohong said: at present, the development of home textile industry cluster still has much room for improvement. Our country is moving from a big textile country to a textile power country. At the national level, we also attach great importance to the construction of industrial clusters. The Ministry of industry and Commerce intends to introduce the opinions on cultivating and developing world-class advanced manufacturing clusters.

In recent years, the China Federation of textile industry has been strengthening the deployment of textile industrial clusters, carrying out a review every three years, and will conduct fourth re inspections this year.

The purpose of this review is to carefully review the situation of cluster work in the past three years, summarize the achievements and problems in the development of cluster economy and the effects and deficiencies of the pilot project together, and dig out the "world-class advanced manufacturing cluster" to find the gap from the world class first generation manufacturing cluster.

Combined with the current situation, we should define the next step of work and development.

Zhu Xiaohong stressed that in 2019, the market was full of uncertainty.

The "difficulties" faced by the industry mainly come from two aspects: one is the internal market of the enterprise, the other is the external market environment of the two.

"Uncertainty" mainly stems from the decline in the ability of enterprises to control the market, and can not predict the future changes and trends of the market.

On the one hand, with the upgrading of consumption and the diversification of consumer demand, it is difficult for enterprises to find the right meeting point.

On the other hand, influenced by factors such as Sino US trade friction, the international market environment is uncertain and the export situation is unclear.

Facing the new year, the home textile industry must pay close attention to the international macro market environment on the one hand. On the other hand, we should deepen the implementation of the structural reform of the supply side, and actively respond to and grasp uncertainty.