What Is The Popular Brand Of Lifestyle Nowadays? MOMOCO Is Telling You.

With China's 90's entering the stage of marriage and child birth, the 90's mother has become an important driving force for infant consumption.

Amy research and research data show that: "3/4's family is mainly responsible for decision-making of children's various things by mothers, while mothers in front-line cities have greater power to speak."

For example, in Shanghai, Beijing and other places, mothers make up 78.5% and 86.5% respectively.

When the new generation mothers stand on the stage of consumption and dominate the consumption of children, their preferences will significantly affect the market demand of children's consumption.

The new generation of young mothers is an independent and autonomous group. It is a generation enjoying the benefits after China's reform and opening up to the outside world.

They are naturally curious, love fashion, have a high degree of acceptance of new things, and pay attention to quality.

They are happy to enjoy the material consumption, spiritual enjoyment and form their own way of life.

Single products can no longer meet their needs. Therefore, the rich product line, personality style series, high quality, and lifestyle brand have become one of the important strategies for many children's clothing enterprises to seize market share.

Fast fashion children's life brand, create children's life dress Aesthetics

Facing the development path of children's lifestyle brand built by children's clothing enterprises, MOMOCO has already started to study.

In 2018, the brand of MOMOCO was upgraded to brand new concepts, such as brand, product positioning, spatial image and consumer psychological demands.

MOMOCO is upgraded to Nordic fast fashion children's life brand.

Adopt the "high face value design + fast fashion + children lifestyle brand collection" mode to create fast fashion children's life brand. The products emphasize high cost performance and design sense, follow the high value design style, take the leisure northern European style as the main factor, supplemented by the simple Japanese style two fusion, create the children's life dress aesthetics, let the child perceive the world with the aesthetic vision.

Through the high cost performance, fast fashion brand positioning to focus on the group of young mothers after 90.

The design of high value and fast fashion is the main trend. Select outstanding designers from abroad to provide creative support for the brand, uphold the fashionable high value style, ensure the design quality, and ensure that MOMOCO can continuously create more beautiful products. Every product has been polished and carefully built.

At the same time, we should focus on the global fashion and keep pace with the current avant-garde trend, and form a fast and efficient centralized design mode combined with a simple and high value design style to create children's wear products in line with Asia.

MOMOCO is really a product that covers clothing, shoes, accessories, and other products. It has a high performance price ratio of over 1000 SKU, which meets the needs of consumers' multiple one-stop shopping experience.

In addition to product design, the company has launched a new brand store image. The store design and layout are arranged in a leisurely Nordic style, with vitality, fashion, high value, and strong visual impact.

Brand new upgrade is favored by the market.

In 2018, the brand of MOMOCO was upgraded.

Adopting the "high face value design + fast fashion + children lifestyle brand collection" mode to create fast fashion children's life brand has been well received by the market.

In November 11, 2018, the first brand new image store opened in Fujian Quanzhou Zhong Jun world city. Once it was released, it started detonating Quanzhou. Then MOMOCO increased its development, and opened more than 20 new brand image shops in 7 cities such as Fujian, Quanzhou, Fuzhou, Xiamen, Putian, Ningde, Nanping and Chongqing. Now it has successfully entered the city's core SHOPPING MALL, such as Wanda, SM, Zheng Rong and Tianhong.

Selling products is better than advocating a way of life.

Rich: clothing, shoes, accessories and so on.

Experience: experiential consumption must be the mainstream of the new retail era.

Brand: the image of high value, seize the core position of the city, firmly occupy the commanding heights of brand communication.

Price band: 99-599 yuan.

Children's lifestyle brand breaks the single product situation, reduces the money, time, physical strength and spiritual cost of consumers, so that consumers can feel the value and emotional benefits of value and realize real value for money.

In 2019, the company fully invested in the region of Fujian, Zhejiang and Guangdong, and the channel was precisely located in the mature and fashionable city complex in the coastal area.

The introduction of a new joint venture mode, joint venture partners to join the investment, do not participate in store management, unified management by the headquarters of the company, to solve the partners' management and operation pain points, to avoid partners' worries.

At the same time, the first step of success is to help partners to locate the stores. The actual research is in the store business circle to seize the core of the city.

Provide first-class and complete supporting support in brand planning, publicity and support, designer team and product quality, and work hand in hand to ensure maximum performance and profit.

Open the door of wealth, share the new bonus of children's wear! WeChat pays attention to "MOMOCO children's clothing" and understands the investment / product information.

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