LVMH'S Co - Brand With Rihanna Will Push The First Flash Store In Paris

The French luxury giant LVMH group and the new luxury brand Fenty jointly launched by the American pop queen Rihanna (Rihanna, the full name Robyn RihannaFenty) will open the first flash store in Paris in May 24th.

In addition, Fenty's "digital flagship store" fenty.com will be launched in May 29th, when clothing, footwear, accessories and glasses will be launched.

In order to keep abreast of the current trend, Fenty has abandoned the seasonal series, releasing limited edition and classic regular products, and selling it online to Shangguan and flash stores.

These series will adopt the mode of "watching and buying" to convey the changes of women and their wardrobe.

LVMH group described the Fenty brand in the press release: "made of simple and advanced materials, highlighting modern elements with classic outlines.

Fenty represents the spirit of Rihanna and the new way of modern luxury: keep sharp, dynamic, pcendent and equal to fashion, bold, free and fearless.

The first video of the brand has been released on Youtube, showing some mixed tailoring and street modeling.

The video ends at Place de laConcorde in Paris, only a few steps away from the famous St. rue Street (rue Saint-Honor).

Foreign media speculated that Fenty will hold a media preview in May 22nd and 23rd.

In May 10th, LVMH Group official Xuan and Rihanna jointly launched the new luxury brand Fenty, Rihanna also served as the founder, chief executive and creative director of the brand.

Rihanna said: "women are a force that can not be ignored.

We are multifaceted and complex, but we are strong.

Fenty will show us every aspect.

So we have to create a multifaceted product line to show women's characteristics in this way.

Fenty's clothes are easy to match and will become the protagonists in the women's closet. "

Previously, LVMH group has developed a lucrative Fenty Beauty beauty series with Rihanna.

Rihanna also owns a cooperative underwear brand Savage x Fenty.