UNIQLO Also Has These Killer Weapons In The Summer.

Summer is the home of UNIQLO UT. Recently, UT and Gundam, Nintendo, man Wei, star wars, Conan, Blizzard and KAWS jointly took turns.

However, in addition to creating various topics, UNIQLO has some very powerful assassins in the summer.

When the weather is really hot, when you enter the road to fry the eggs, you are most afraid of your clothes being airtight, sweating and not easy to dry. The disgust of sticky hot food makes you hesitate to go out in summer.

How to make clothes more breathable, sweaty and quick drying has always been the core concern of UNIQLO in the summer's research and design of functional clothing.

UT carries a culture, and UNIQLO hopes to use it as a carrier to "assemble the world's creativity", which is more like the foundation of UNIQLO and the core that distinguishes it from the rest of the fast fashion brands, just like what Liu noted in his famous saying: "we are not fashion companies, we are technology companies."

Take POLO shirt as an example to see how the UNIQLO performance this summer.

For quite a few boys, the choice of summer jacket is basically 3 T-shirts, POLO shirts and shirts. Let's take POLO shirt as an example to see how UNIQLO manifests its fabric superiority in this summer's high utilization style.

UNIQLO's POLO shirt can be divided into 4 series: fast drying pearl mesh, AIRism, DRY-EX and DRY-EX beads mesh series. The 4 series are made of different materials or fabric technology, with different advantages, corresponding to different occasions.

4 series of POLO shirts meet the needs of different occasions.

The quick drying pearl mesh POLO shirt is the 4 softest one with the SUPIMA cotton (long staple cotton).

But because cotton itself is water absorbent and hard to dry, in order to ensure that it can keep dry in summer, UNIQLO adds fast drying function on the basis of long staple cotton, and does not sacrifice both touch and function.

Fast drying POLO shirt adopts the most classic style, and it is also the most colorful choice in the 4 series. The choice of daily work and leisure scene is basically not wrong.

UNIQLO summer signs AIRism fabric should not be unfamiliar, the biggest advantage of this material is light and cool.

AIRism POLO shirt not only can be worn outside, but also can be used as an inside lap.

UNIQLO offers 3 types of half cardigan, button down and button full cardigan for this series. You can choose according to their dress habits and needs.

The other two are made of DRY-EX fabric. One is a highly functional product specially developed for athletes. It has excellent quick drying performance. The details of clothing are also very particular. For example, the sweating parts around the neck and under the rib are specially used for mesh materials.

UNIQLO created the match for Federer.

The other DRY-EX pearl net mesh POLO shirt is a balance of functional and casual appearance. DRY-EX material ensures that clothes can absorb sweat and dry quickly, while the fabric of Pearl mesh reduces the sense of movement in the style of dress, and the casual design is also more suitable for everyday wear.

Improve the POLO shirt's color value in many ways

While emphasizing the functional nature of clothing, UNIQLO has also worked hard on the appearance design of POLO shirts, and has brought together a variety of styles of design.

First of all, there is a joint name. In Christophe Lemaire's U series and JW Anderson's joint series, and in cooperation with the artist's mountain pass calendar (Meguru Yamaguchi), there are POLO sweater works.

You can feel the importance of UNIQLO for POLO shirts.

And UNIQLO and Suzuki O's tooling brand "Engineered Garments" by NEPENTHES joint name is directly selected the POLO shirt for the protagonist, 4 POLO shirts were used solid color, color matching, stripe and wave point 4 elements, designers use splicing, asymmetry and other methods to make POLO sweater more design sense.

Also worthy of special mention is UNIQLO's Federer race team, which is built by Christophe Lemaire, the Paris design team of UNIQLO.

In May 20th, UNIQLO just sold Federer's French tennis robes, and many of them sold out on that day.

Looking back at the regular series, the core idea of UNIQLO's regular series is to provide consumers with as many options as possible, including a variety of color choices and pattern selection.

Many UNIQLO stores have a rainbow colored wall made up of POLO shirts, which shows the richness of the colors intuitively. In terms of numbers, the 4 series of POLO shirts come together and provide over 50 matching colors.

Basically, everyone can find their own color here.

On the whole, UNIQLO POLO shirts are designed to be simple and practical in their traditional series, with stripes and wave dots as the main design, but practicality does not mean single.

The same is stripes, some people like rough stripes, some people like thin stripes, some people want to have more fun on the classic style. For these reasons, UNIQLO has given its own plan.

UNIQLO broke the established impression of POLO shirts, giving this single product a rich look. It can be a sports fan, a business fan, and even a literary and artistic fan.

What's more, this kind of richness is not only the design level, but also the fabric's functionality.

UNIQLO also has these series of functions for summer.

We just talked about the POLO shirt, of course, UNIQLO specially built for summer alone, such as the jacket has a net red sunscreen, underwear has AIRism clean clothes series, downloads have fast dry elastic pants and so on.

Quick dry stretch pants

Fast drying elastic pants are commonly referred to in Japan as "touching pants", which is made by UNIQLO and Adam Scott, and fabrics are jointly developed by UNIQLO and Dongli company.

This is a pair of trousers that have both the advantages of sports pants and the appearance of trousers. It has the ability to absorb sweat, speed and dry, excellent elasticity and ultra light.

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Even in the summer, some formal occasions have to wear trousers. UNIQLO's quick dry elastic pants will be a dry and breathable choice.

Fast dry elastic pants also provide shorts style, daily work or leisure scenes, using POLO shirt or T-shirt with pleasure elastic pants, are very spirit.

The color choice of this style is also many, basically some should have.

rash guards

Last summer, UNIQLO's sunscreen was definitely the hot spot of Japanese purchasing circles. In fact, there were also the same sunscreen clothes in the country. However, because of the different auditing standards of the two countries, the domestic products were unable to identify the sunscreen clothes, so the Japanese version had 3 identities and only 2 signs in the domestic version. In fact, this sunscreen clothing has always been the same in China and Japan.

From the data to see the sun protection performance, UNIQLO sunscreen clothing UV sunlight UVA pmittance is less than 5%, UV protection coefficient UPF is greater than 40, that is to say, under the same circumstances, assuming that do not wear sunscreen clothes will be sunburnt in 10 minutes, after wearing sunscreen clothes, it will take 400 minutes to tan.

In addition, UNIQLO's sunscreen is made of sunscreen material into the yarn, so it is more durable than the sunscreen which is usually coated.

Last year, the reasons for the explosion of UNIQLO sunscreen were not only due to the excellent sunscreen performance, but also the high color value of sunscreen clothing. The simple design plus rich color selection was very versatile. For a functional product, both inside and outside is still very rare.

Since last year's sunscreen clothes were so popular, UNIQLO continued to launch more sunscreen products this year, bringing more choices from the two perspectives of fabric and collocation.

They include new styles of knitted jackets, printed T-shirts, hats and so on, which are combined with the style of AIRism fabric, printed money, small suit style.

In addition, UNIQLO has brought men's and children's sunscreen clothes this year.

AIRism refreshing clothing series

We should be familiar with the AIRism cool clothing series. This may be the first choice for many people in the summer. Previously, the joint name of Alexander Wang and UNIQLO is AIRism.

The most annoying thing in summer is stuffy, wet, sticky and smelly. Once in such a situation, the skin feels sensitive to the touch and elasticity of the fabric. The AIRism series is trying to solve the embarrassing situation in summer.

It combines the functions of moisture absorption, quick drying, contact cold feeling and antibacterial and deodorant by forming a good "microclimate system in clothing". At the same time, AIRism cool clothing is almost "zero touch" on the body.

In the room with a temperature of 25 degrees Celsius and a humidity of 50%, the surface temperature of the heat mannequin is set to 33 degrees Celsius, and the chest position is soaked for 20 minutes. After thermal imaging, it is seen that the moisture on the left side of AIRism has evaporated, and the ordinary underwear on the right has moisture residue.

Many people are accustomed to wearing the AIRism cool clothing series as underwear. In fact, in recent years, the styles of AIRism cool clothing series have been greatly expanded, such as the POLO shirts and sunscreen clothes we mentioned earlier.

AIRism products with different functions or different styles can not only meet the needs of summer collocation better, but also cope with more scenes including fitness.

Recently, UNIQLO just has a series of preferential activities for AIRism refreshing clothes series. From May 5th to May 31st, you can get 20 yuan experience voucher. You can use the designated AIRism product for 88 yuan. You can basically buy 2 pieces. It's very cost-effective.

When the heat comes, people's demand for clothes will become very basic. Air permeability, sweat absorption and dryness are more important than anything else. This is also the core concern of functional summer products in UNIQLO.

AIRism cool clothing series, DRY-EX series and so on are already famous summer star products, and UNIQLO has new products on this basis every year, including technological innovation and style update.

UNIQLO also attaches great importance to combining different functions, so that a single product can solve many problems. We can also pay special attention to these new products when purchasing.

At 3:30 p.m. this Saturday (May 25th), UNIQLO will move the studio to UNIQLO Huaihailu Road flagship store with FM105.7 Shanghai traffic radio. Then the host will work with experts in various fields to talk about the summer uniforms and UT of UNIQLO, and interested students can pay attention to it.

Summer beaches, forests and music festivals are all about people's hearts. But a series of troubles caused by high temperatures can be hesitant. A comfortable and powerful clothing can greatly enhance your driving power and replace sweat, ventilation and sunscreen equipment.

Enjoy the beautiful summer.