China'S Apparel Customization Enters A New Stage Of Synergy Of The Whole Industry Chain

The Chinese garment industry is becoming a front window, an important battleground and an innovative experiment field for the pformation and upgrading of the textile and garment industry.

Following the development trend of garment customization, the synergy and integration development of the whole industry chain will promote the informationization and standardization of supply chain reform, build a truly flexible and digital supply chain platform, and accelerate the pformation of garment enterprises from production to service manufacturing.

The Keqiao District of Shaoxing, with the largest textile material market in the world, is taking science and technology innovation as the driving force, with fashion and creativity as its starting point, and making every effort to create the new international textile capital in the new era, speeding up the development of fashion and fashion industrialization, including garment customization.

Zhao Rulang, deputy secretary and district director of Keqiao District of Shaoxing, introduced that the sales of creative design in Keqiao district last year led to a breakthrough of 30 billion yuan, an increase of 25.5% over the same period last year.

In addition to continuing to host the China clothing custom Summit Forum, Keqiao will launch the European fashion custom city this year, and strive to introduce more than 100 European fashion apparel brands to create the largest B2C base of European fashion brands in China. In the field of garment customization, the new mode of European and American clothing brand, Keqiao fabric intelligent manufacture and global network sales will be realized.

"Young, individualized and diversified consumption culture innovation will fundamentally change the competitive situation of the textile and garment industry in the past, such as heavy scale development, heavy capacity expansion and heavy price war, and will be rooted in the constantly divided" consumer tribes "through the mass customization intelligent, collaborative and interactive production mode, so as to realize the high value-added development of heavy personality aesthetics, heavy consumption experience and value realization.

Sun Ruizhe, President of the China Textile Industry Federation, recently attended the third China clothing custom Summit Forum in Shaoxing, pointing out that the driving force of new technology is constantly helping "consumption Internet" upgrade to the "industrial Internet".

With the pformation of "resource oriented" to "demand oriented", the value chain is easier to be deconstructed and reorganized, forming an ecological circle from the association of single value chains, and forming an ecological system by associated ecological circles, so that innovation opportunities show exponential growth, making personalized mass customization possible.

At present, the development of garment customization industry is constantly catalyzing the concept of "Prosumer", which means that producers and consumers combine the same economy.

Garment customization will usher in the new concept, new design and new strategy.

At present, the customization of textile and garment industry is at the forefront of the whole country. Online and offline, traditional customization and scale customization are showing a new situation of resource sharing and collaborative development.

According to the data of relevant institutions, the compound growth rate of garment customization in 2013 ~2017 exceeded 20%, and the compound growth rate of ~2022 in 2018 will exceed 15%, far higher than the growth rate of traditional clothing consumption, showing strong potential for consumption growth.

The data driven garment industry is facing the improvement of the whole supply chain's efficiency and user experience, from intelligent manufacturing, intelligent management to intelligent sales and intelligent feedback, thereby improving the efficiency of the whole industry and improving user experience, which will be the future trend of the development of the garment industry.

Zhou Haifeng, chairman of Jiangsu hae Zhi Rui Digital Technology Co., Ltd., said that the digitalization of the whole industry chain should start with the consumer experience and further upgrade the internal and external modules of the enterprise by using the data obtained from the experience side.

The future garment industry will show more characteristics of service industry, and enterprises will improve customer experience through accurate marketing of data analysis.

Shao Hongjie, chairman of Shenyang Jen Sheng Technology Co. Ltd., introduces that the digital supply chain can reduce operating costs by 20% and raise revenue by 10%.

Taking the customer demand as the center and shaping a new service supply chain, through horizontal resource integration, vertical data link and full value chain sharing can reduce operating costs and expand market share, thereby changing the competition pattern.

Therefore, Jen Sheng technology, which focuses on fabric, has positioned itself as a "new supply chain" company providing products and services for the apparel industry.

Market demand for garment customization is strong, and its development potential is huge.

The chief product officer Huang garden of ybong expects that by 2025, more than 50% of the business dress and business casual wear market will be completed by customization, and the scale will exceed 50 billion yuan.

With the continuous growth of the penetration rate in the customized apparel market, the market size of the garment customization market and extension industry will exceed 100 billion yuan in the next 5 years, and there will be a large number of customized brands with vertical subdivision.

In this context, Yi Bang people will also upgrade the industrial chain, through the use of cloud clipping platform intelligent manufacturing system, with the help of third party garment manufacturing industrial park, to absorb small and medium-sized independent professional garment factory, and build a highly controllable supply chain.

Cao Xuejun, deputy director of the Department of consumer products industry of the Ministry of industry and information technology, said that the large-scale customization of textile and clothing should strengthen scientific and technological innovation, foster industrial ecology, and formulate standards and norms. We should actively cultivate the garment customization service platform, promote the efficient collaboration of industrial chain resources such as fabric development, accessories matching, module design, clothing manufacturing and after-sales service, and provide common services such as system solutions, software design, supply chain management, etc., to expand the categories of clothing customization, and cultivate the brand of clothing customization and fabric customization.