Jingdong Upgrade 618 Upgrade New Edition APP Joint Tencent Deep Wechat Market

On the eve of the launch of the "618 global Mid Year Shopping Festival" in 2019, Jingdong Group officially released a value upgrade to all employees through internal full staff letter, and released heavy information in the field of content ecology construction.

A few days ago, Jingdong officially launched the Jingdong APP8.0 version, from visual to algorithm, and then services to the whole line to upgrade, and bring more innovation to play for this year's 618.

Jingdong also launched the "Jingdong super new plan", which aims to create new product lifecycle operation solutions for the brand by integrating the high-quality resources of the platform, helping brands enhance their new product operation capability.

You know, in 2018, the turnover of Jingdong's new products exceeded 300 billion yuan, while 90% of the core brands will launch new products on Jingdong 618 this year.

And in order to facilitate the preparation of stocking and shipping preparations for the stores, the Jingdong will standardize the requirements of the merchant's shipments during the 618 promotion period in 2019, and the adjustment will come into effect in May 28, 2019.

It is reported that this adjustment has added a unified requirement for the merchant delivery time during the 618 promotion period, and the order that was processed on May 24th and June 16th to June 20th will be completed within 72 hours.

In addition, in addition to a variety of gameplay, Jingdong will also cooperate with jitter, fast hand and Sina micro-blog in 618 this year, and access to Jingdong mall entrance on all platforms.

At the same time, Jingdong also openly released the new cooperation details with Tencent at the recent 618 Global Brand Summit.

In the new round of cooperation with Tencent, Jingdong will make use of the unique resources of WeChat level entry and massive users of WeChat market to create a new platform which is different from the existing scenario and mode of Jingdong. It will be launched and optimized in the third quarter of this year.

This has undoubtedly become an important means for Jingdong to dig deeper into the WeChat market and expand the three to six tier urban users.

It is worth mentioning that, because of the increasingly strong consumption of luxury goods in China, the British luxury brand Mulberry accelerated the layout of the Chinese market, and officially opened the flagship store in Jingdong recently, and launched a brand new Mulberry 2019 autumn and winter series simultaneously.

In response, Lisa Wong, general manager of Mulberry brand Greater China, said that Jingdong has more than 300 million quality customers. Through the analysis and insight of Jingdong big data, Mulberry will be able to more accurately touch its online audience and potential consumers.