A Live Broadcast Can Bring Hundreds Of Millions Of Goods Into The Live Broadcast Circle.

A big anchor, a live broadcast can bring hundreds of millions of goods.

The scale of live broadcasting has exceeded 100 billion, and it is not good enough to do well.

"This is the anchor's own rework lace.

There are many little brothers around me who like white girls very much.

Are you right? "

"Make sure your babies are legs below your chest after wearing them!"

Now countdown five numbers, open the price! "

The general marketing mode of "TV shopping", with a slightly exaggerated performance style, is open and free in public, and it quickly infects people around.

In front of this little round face "95 after" female anchor "beautiful Queena", is facing the screen to introduce the clothing.

After several hours of live broadcast, she could hear that her voice was husky but still alive.

In the small town of electric competition in Shiqiao, Hangzhou, there is a live broadcasting agency named "Nash". There are hundreds of hosts such as Jiali, and there are more than ten million fans, and there are more than 200 people serving the anchor's operation team.

Take Taobao live broadcast as an example. In just 2 years, Taobao's live broadcast has achieved 100 billion scale from zero.

The huge "live economy" is taking shape, which not only spawned a new industrial chain, but also spawned new jobs and created millions of jobs.

Two hours sales are nearly 300 million.

Some of the anchor's ability to deliver goods makes people cry.

"Oh, buy GA, buy it!"

"God, what kind of immortal color is it?"

"Wow, that's beautiful, too!"

Seeing these words, I believe that many girls have made up the picture of Li Jiaqi's "brainwashing" sales promotion.

From the L'OREAL counter makeup artist with less than five thousand monthly salary to the Internet red tape owner with an annual income of over ten million, Li Jiaqi spent two years.

He is also the world record holder for Guinness. He sold 15000 Lipsticks in 5 minutes.

The female anchor "Wei Ya viya" is another big God anchor in Taobao live broadcast.

Last year, "double 11", two hours after the launch, the sales volume of her live broadcast reached 267 million yuan, and the total live broadcast sales exceeded 300 million yuan a day. The number of viewers per broadcast live up to 2 million 300 thousand.

The ability to carry cargo is even equivalent to a two or three line star.

Data show that in 2018, Taobao live platform with more than 100 billion yuan, an increase of nearly 400% over the same period; 81 live broadcast grew up over 100 million, each live room is equal to a successful enterprise; 5 agencies led the paction broken 1 billion; consumer single year consumption records broken tens of millions, is the daily purchase of ten thousand yuan tyrant.

In just over 2 years, Taobao's live broadcast has started from scratch and has achieved 100 billion scale, and it will drive the 500 billion scale paction in the next three years.

In order to serve this rapidly rising industry, there are more than 600 online incubator incubators in the Taobao live broadcasting platform, most of which are located in Hangzhou.

At the same time, a larger "live economy" is taking shape.

Live broadcasting industry is improving day by day

New jobs, new jobs and new industrial chains are emerging.

In Hangzhou, with the increasing popularity of live broadcast, Hangzhou Jiu Bao has become the "network red base". Hundreds of Taobao hosts and webcaster are here to realize their dreams.

There are not only net red hatching companies, but also a "Red Net" dedicated to provide dormitory for net red.

In some characteristic markets, live broadcasting has also spawned a new industrial chain.

Take the large size women's clothing market with live fire as an example. In just over a year, the market scale has risen rapidly, and a whole industrial chain has been developed, such as large size women's clothing shop, big size women's designer, large size women's clothing factory, and large code women's live broadcasting agency.

Live broadcasting has become a new growth point for every industry in the electronic business platform.

Take the clothing market as an example, since the introduction of Taobao's live broadcast in Hangzhou's Sijiqing clothing market in 2015, the sales mode has undergone tremendous changes. Up to now, Internet sales have surged to about 35% of total sales.

In addition to live broadcasting, with the emergence of new content industries in recent years, Taobao has created millions of new jobs.

As early as 2015, Taobao began building a service system for content entrepreneurs. In 2018, Taobao registered more than 1 million 600 thousand people.

Insiders said that in 2019, the entire live broadcast market will be more mature, capitalized, standardized operation, and big investment will soon appear. After benign operation, the anchor will achieve full professionalization, but the general direction is still a comprehensive improvement of people, goods and fields.

The cost of female anchor is annual salary.

Working ten hours a day, no time for love.

In the space of more than 4000 square meters, there are dozens of live rooms with different furnishings and different scenes. There are live bags, sowing cosmetics, sowing shoes, and "gourmet live rooms" with fragrance. Among them, the number of live rooms is the largest, with different decoration styles and scene layout according to different price and audience groups.

In almost every live room, there are "little brothers" and "Little Sisters" who are playing the lights and fans live in front of the screen. Generally speaking, a live broadcast takes about four or five hours.

On Taobao live, there are 610 thousand fans of the "90s" beauty anchor business sunny, is Nash's head anchor, live products in high-end high-end women's clothing.

In her words, "a live broadcast sales of more than 5 million yuan, it is normal."

The head anchors, who are strong enough to carry goods, such as businessmen, can earn over ten million yuan a year.

Two years ago, because of the prospect of the development of the electricity supplier industry, merchants resigned from the original real estate listed company's annual salary of about 300000, and became the anchor.

The director of the nasse institution, Xia Heng, told reporters that traders are "anchors" and "hosts in the late stages". "This line is really not a secret. It is persistence and hard work. Can you insist that if you work hard, you can do better than others, and fans can see it."

In addition to the five hours of live broadcast every day, merchants should take part in the work of selecting money, doing homework, matching, planning and so on. Just a piece of clothing, merchants should match ten or twenty kinds of wear. Almost every day they sleep only five or six hours, and only two or three days a month can rest.

"Busy to have no time to fall in love, or can only find objects in the working environment."

The latter belongs to the latter.

Water can be drunk in five or six cups.

Professional books and other people's live broadcast.

If you want to stay in the industry of anchors and develop in the long run, you will have only enough value and good content.

Continuously output, in order to have more and better expression, anchors will take time to recharge themselves.

"For example, reading books, looking at books in marketing, fashion magazines, accessories, etc. after all, it's just a bonus, not absolute."

Merchants said that next, in addition to multi category, cross domain development, it is also ready to set up its own clothing brand.

In the live room next door, Jiali just finished a four hour live broadcast, replaced with comfortable short sleeved jeans, changed to live broadcasts, sat quietly on the carpet with her legs crossed, and looked at the color matching books.

A small cake that had eaten 1/3 was placed beside him, because "when there was no time to eat, there was nothing more to do." in the water cup, the fat sea had already soaked six or seven cups, but the voice was still dumb.

Seeing the reporter, Jiali immediately smiled again, though her eyes were bloodshot.

She started a live broadcast for more than ten days. She is a new and no longer new anchor. Even though there are only a few hundred people on the screen, she still tries her best to show products and interact with fans.

"I do live broadcast because it is Top1, who is my idol. When I am free, I will watch her live broadcast, learn from her, and hope that one day I can be as strong as she is!" said.

She said frankly.

Although only a short span of ten days of live experience, fans are still less than three figures, but Jiali has already had more than 100 single volume, "as long as you have the heart to take this as a career you love, I will certainly do well."