In The Yangtze River Delta Hit 16 Billion 500 Million With 3000 Mu To Build Clothing Industrial Park, What Is The "Brand"?

With the development of cities, what should Hangzhou garment enterprises do?

In particular, Hangzhou, as the core production and marketing base of Hangzhou apparel, has welcomed the new era of main city expansion and energy level promotion under the impetus of the "G20" and "Asian Games". The garment industry cluster area is also facing a new round of adjustment.

In May 26th, at the fourth production management forum of the Hangzhou apparel supply chain alliance held in Hangzhou Pai Apparel Industrial Park, Haining, Zhejiang, how to find more convenient business parks to continue business in a stable, reliable and legitimate business has become a hot topic for the participants.

Ye Xiaopeng, general manager of Hong Ding garment industry park, general manager of Hong Ding garment industry park, said at the meeting that as a labor-intensive industry, the garment manufacturing industry, especially the iteration of the garment supply chain, is inseparable from the support of the cluster and sharing platform. Especially in the background of the relocation of the clothing production base in Hangzhou, Zhejiang Haining Hangzhou garment industrial park will become the first stop for the pformation of enterprises.

You know, any enterprise can not fight alone, and the partners on the supply chain have a common symbiosis on the shared platform.

This reporter learned that the total investment of Haining Hangzhou Apparel Industrial Park in Zhejiang is 16 billion 500 million yuan, and there are three major parks in the Yangtze River Delta, namely 600 mu Haining Xu Village (4 billion yuan), 2600 mu Zhuji maple bridge (9 billion yuan), 300 mu Xiaoshan Guali Park (3 billion 500 million yuan), which aims to undertake the shift of garment production bases such as Hangzhou and Keqiao, and achieve industrial information symmetry and resource integration.

At the same time, the three parks have different focal points, so they can form complementary functions. Xu Cun's national clothing trade circle such as Sijiqing, Pu Yuan and Haining will create the fast reverse base of the Yangtze River Delta's chief garment flexible supply chain; the maple bridge has the industrial resources of Zhejiang's clothing industry, and will create the clothing intelligent manufacturing industrial cluster; Xiaoshan Guali will retain the Hangzhou world trend edge advantage, develop the international fashion design headquarters center, and facilitate all types of manufacturers to take the seats.

Among them, the Zhejiang Guali Hangzhou clothing industrial park with a total investment of 3 billion 500 million yuan will also be part of the Alibaba apparel industry park project under the smart market line, with the exception of Zhejiang Guali Hangzhou garment industrial park, including Haining Xu Village Park and Zhuji Maple Bridge Park.

It is reported that Zhejiang Guali Hangzhou Pai clothing industrial park will mainly develop into the international fashion design headquarters center, and create fashion dress features base including fashion headquarter, R & D, design, electricity supplier, processing and hotel, catering and entertainment.

The project combines various textile and garment small and micro processing plants, design and publishing agencies, clothing fast reverse market, wholesale market of accessories and accessories, and creates a flexible supply chain quick response Park Based on "intelligent factory building and downstairs exhibition market". Relying on professional S2B network platform, it achieves precise docking of goods, production and sales side by side, faster turnover of products, and orders for merchants to do business.

Alibaba, a senior expert in new retail technology group, and Xinjiang, director of the new retail research center, also said at the forum that "the new retail in the clothing industry is that the product cycle is becoming shorter and shorter, the styles are more and more, and the volume is getting smaller and smaller. Therefore, it is urgent to support the whole flexible supply chain reaction system. The future of Zhejiang Hangzhou apparel industrial park is actually three points: a set of deep operation service system, the infrastructure for the development of the gathering and development of enterprises, and the ecosystem of synergy between enterprises."

As a strategic partner of Alibaba's intelligent market and quality U alliance, the factory cluster of 600 mu of Zhejiang Haining Hangzhou apparel industry park is also the most intelligent industrial park with high end dormitories, trade with the bottom merchants and matching life supporting facilities, which is closest to Hangzhou.

According to the introduction, Hangzhou Hangzhou apparel industrial park has a stable long-term property, and 5000 manufacturers gather in the park and surrounding area. There are 200 thousand party businesses in the park, covering factory stores, surface accessories market, stock center, network red live broadcast base, and e-commerce cloud storehouse, with orders to sell and help enterprises to do business; the park is also working with Alibaba intelligent market and quality U alliance to create a supply chain that understands electricity suppliers and understands operation, and the garment industry park with fast supply of flexible supply chain. "

Hong Wei, vice chairman of Zhejiang Hangzhou apparel industry park and chairman of Hong Ding commercial chairman, admitted that as a very standard formal clothing factory park, Hangzhou garment industrial park is not demolishing, no power outage, big enough volume, the business mode is ahead of schedule, and product safety and other aspects also have long-term stability.

It is also based on this consideration, in order to ensure the safety of employees, the factory operates steadily, and the industrial park also introduces exquisite staff dormitories, independent toilets, balcony and elevators, which can be used as twin rooms, couples rooms and four rooms, so that workers can make money here and take care of two homes.

What is more noteworthy is that Haining Hangzhou clothing industrial park is 30 minutes' drive from Sijiqing, Hangzhou, and less than 1 hours from Keqiao Textile City. All kinds of accessories in the park come to the factory for 5 minutes, and the surrounding areas are washed, printed and printed.

After entering the company, it can achieve a complete implementation from design to production to sales, and provide financial support to banks, and do business at ease, save supply chain management costs, reduce invalid inventory and shorten average delivery time.

Xi Jiang also admitted that the essence of the new retail must be the upgrading of the supply chain. Alibaba's intelligence market has been working with hundreds of core wholesale markets and industrial parks nationwide, with the help of local government and industry, plus Alibaba's data and technology to upgrade the industrial Internet.

Zhejiang hang Pai clothing industrial park is a real estate that has the strength and responsibility to take the lead in pforming into supply chain and service. Alibaba's intelligence market and its strategic cooperation are to advance the layout of high-quality industrial clusters, seize the core of products, start empowerment from the source, and introduce various resources of Ali into the park, so that businesses can do better in this area, so that there is no hard business in the world.

Reporters also learned from the organizers of the forum that at present, Zhejiang Hangzhou apparel industrial park has accumulated thousands of brand clothing resources in Hangzhou, Sijiqing, Hangzhou, Tongxiang, Pu Yuan, Haining, Guangzhou, Beijing, Wenzhou and so on, which laid the foundation for the future development of the project.

The industrial park will also actively link garment and textile producers and distributors from all over the country to enhance the popularity of Hangzhou apparel industrial park and enhance the cohesion and influence of the industrial park.