Xu Can Defend The Gold Belt 361 Degrees Ago Has Laid A Big Chess.
In May 26th, in Fuzhou, Jiangxi, under the gaze of more than 5000 parents, Xu ran TKO, a Japanese boxer, defending himself from the gold belt. He also passed his 361 degree costumes to the corners of the world through more than 10 media shots and post match reports.
Based on such an inspiring defending battle, 361 degrees also showed the industry a new commercial victory on the stage of product and marketing. From resource acquisition to activation, and then to consumption, 361 degrees had already set a big chess game.
Xu can defend the golden belt, "361 degrees" true.
In 2019, who was the hottest professional male athlete in China?
If you still have some hesitation before answering, then after May 26th, you will surely call out such a young name -- Xu can!
On the evening of May 26th, at the Fuzhou stadium in Fuzhou, Jiangxi's hometown of Xu Can, as the only professional champion in China, with the support of more than 5000 hometown fans, Kubo Jun, the challenger of the 6 round of TKO (technical knockout), was defending the title of "I am" CAN, I can! "WBA".
The shouting again rang out in the world boxing arena.
Such a match not only completely played Xu Can's opponent Kubo Jun, but also broke the myth of the Japanese boxer World War in the face of the Chinese boxing champion's victory, and became another milestone victory in Chinese professional boxing.
This competition made Chinese boxers feel proud and proud, but also let Xu Can and M23 team's sponsors 361 degrees pleased to mention the double harvest inside and outside the stadium.
It is no exaggeration to say that at present, Xu Can has become the first traffic in the field of boxing in China. His defending war has attracted worldwide attention. It is reported that many cities including New York, Macao and China are interested in hosting the match, but in the end, the game is spent in Fuzhou.
The competition includes two world title wars and an international title war, including the reports and live broadcast of more than 10 Chinese and foreign media, including CCTV and Xinhua news agency. It has become the most highly rated professional boxing event ever held in China.
The higher the attention, the greater the pressure, in front of the old villagers in front of the Japanese boxer Long Bao Bao, not a steady victory, many people for the 24 year old young young man pinched a sweat.
But from a few days' observation by the ecosphere reporter, whether Xu Can or the M23 team behind him and the 361 degree overweight industry will be prepared for this victory.
In the end, Xu Can, who had only 16 2KO in the previous sixth professional games, had some unexpected TKO opponents in the sixth round, which perfectly explained the theme of "real action" which he built for him.
Signing the top stars in the world needs courage and insight, and helping such stars get the corresponding popularity and publicity requires more careful planning and arrangement.
Indeed, after arriving in Fuzhou, Jiangxi, the ecosphere reporter noticed that everyone was excited to discuss this world class competition. We also learned that in order to help Xu Can maintain super heat and popularity from pre competition to post match and after the game, 361 degrees also made a lot of efforts.
In May 24th, 361 degrees passed the preheated video to the public to convey the theme of "spreading the true meaning" of boxing, so that the majority of fans had a preliminary understanding and expectation of the 361 degree spread. Through the "hot real ability" to preheat posters, the "boxing relies on real strokes" events quickly reacted posters, ignited the passion of events, and increased brand exposure and heat.
In a series of cool "dynamic" social posters and attitude videos, the heat of this competition has been fired to the top in social media.
From the pre competition weighing, media interviews and even after the competition to receive the award, the 361 degree related design is closely related to the staff of Xu Can and M23 team.
For Xu's packaging and personalized display of 361 degrees is more spare no effort, from Xu's debut robe, to match shoes to win the award T-shirt, and then to Xu and M23 team equipment, have been fully demonstrated in this game.
And Xu Can with all the points of praise, is the brand new image of 361 degrees and related publicity.
Through the broadcast of many TV and network platforms and the rapid spread of the good news after the match, the 361 degree brand image will get a qualitative leap through the great influence of this match.
Through Xu Can's "real action", the 361 degree expectation is to inspire more people's enthusiasm and devotion to sports, devote themselves whole-heartedly, constantly struggle and break through.
Together with young and energetic Xu Can, 361 degrees became a big winner on the stage behind him.
Xu Chan's peripherals will be on the line soon, 361 degrees from activation to upgrading to consumption.
Taking resources and activating resources is not enough. Converting top stars into real consumption is the top priority. In this regard, 361 degree plan has also been made.
At the first time after the game, Xu can set the winning T-shirt of 361 degrees for his surprise. We notice that the design of this T-shirt is very interesting, and the core element is Xu can's favorite dog. It is reported that 361 degrees specially designed the T-shirt with Xu's personal story and spirit.
Soon there will be a barrage of new media platforms asking questions: when can this 361 degree Xu win winning T-shirt start selling?
After the game, micro-blog netizens also consulted one another and expressed the expectation of the sale of this T-shirt.
On this issue, the ecosphere reporter also communicated with the 361 degree. They said that in June 15th this year, the T-shirt will be sold in 361 major stores across the country. At that time, the national fans can express their support and love for Xu by buying this T-shirt.
In fact, not only 361 degrees for Xu can be very confident, based on the data obtained by the ecosystem, Xu Can's shoes and clothing products will be twice as many orders as other shoes and clothing products at the order meeting. These products will surely enter the stores of all cities in the second half of this year and bring waves of panic buying.
And this kind of heat will not only continue in the arena, but also extend to the stadium.
361 degrees revealed that in June 15th of this year, friends in Lanzhou will take the lead in seeing Xu's elegant demeanour. 361 degrees will organize Xu's participation in the 361 degree star training camp on June 15-16.
At that time, Xu Can will meet and interact with consumers and local fitness enthusiasts, through the "champion shop manager interaction, combat training course, champion super class" and other links, ignite the enthusiasm of the popular sports, and stimulate the sales of local boxing comprehensive training series.
In the ecological circle, the operation of 361 degree overweight professional boxing has been preliminarily successful. With Xu's continuous victory in the world war, the market and more sports consumers began to understand the field of professional boxing and comprehensive training.
And 361 degree owning this area's head resources and stars, a large increase in orders has been given recognition and expectation from the outside world.
The above achievements are also based on 361 degrees, which have not yet fully developed the individual and M23 teams. In the next 361 degrees, they hope to sink their exclusive products and ideas into ordinary consumers. This part of the huge consumer group has not yet been developed "potential". Once further developed properly, 361 degrees will have broad market space, so that the trump card in hand and its products will be bound together to win the overall recognition of consumers.
Signing, overweight, defending: 361 degrees to sit on the Iron Throne of boxing.
At the beginning of 2019, with the urgency of the thunder, he signed Xu Xu with a strategic vision of 361 degree.
Soon, in the January 27th WBA championship, Xu can make a surprise. In the United States, Houston defeated Rojas and became the third man in the history of China.
With the popularity of the people's network, Xinhua news agency and even the entire boxing circle and sports circles, Xu Can's name became a household name. After the first time, the 361 degree dispatch official Xuan Xuan can become the spokesman of his new brand image and became the new winner of the commercial "boxing ring".
A seemingly accidental success actually reflects 361 degree of foresight and professionalism, and 361 degrees also wins the chase. In the fourth China Japan boxing championship competition in March 28th, 361 degrees and Xun Chan's behind the war team, Quan Wei's M23 team official declared the 5 year's long-term cooperation.
At that time, the ecosphere realized that in addition to providing professional sports equipment for competition and training for the M23 team, the 361 degree team would join the M23 team to jointly develop more comprehensive training products, and plan to expand sales channels through M23 Boxing Fitness Clubs, so that products could serve more consumers and help them achieve better athletic performance.
Such a signing has helped to increase the price of 361 degrees while helping them become the early domestic brand of boxing and comprehensive training.
From this moment, the goal of the M23 corps' training of 5 world champions before 2023 was deeply bound up with 361 degrees.
The 100 million potential fan market behind the 5 world champions is the star and sea of cooperation.
Now, it seems that Xu can be 25 years old, modesty and low-key personality and handsome appearance. With the increase of his achievements, there is great potential for both inside and outside the future. After the loss of Chinese leading athletes in the era of "Yao Ming, Liu Xiang and Li Na", Xu can undoubtedly have a bright future in the professional boxing arena, and also has a 361 degree sports story.
From today's series of marketing and product launches, 361 degree has been well prepared.
In today's consumer classification, consumer demand presents a more diversified appearance. 361 degree, by grasping the wave of vigorous development of professional boxing, we have explored and helped China's world champion to have the influence of the industry today.
361 degrees indicates that in the future, they will continue to work in the field of professional sports and provide professional sports equipment for both sports fans and designers. At the same time, they hope to encourage more people to play a real role in their favorite sports.
With the customized products of 361 degrees, Xu Can and M23 team's exclusive equipment, winning T-shirt and professional technology boxing shoes appear on the market one by one. Whether his success can promote the leaping forward of the domestic comprehensive training market and help boxing become a hot item in the market, presumably the market will give a positive answer.
We look forward to Xu Can, M23 team and 361 degrees together, can write more brand good story, and such a brand story into real gold and silver in the consumer market, so as to truly help the Chinese boxing industry in the spring of sustainable development.
Source: sports industry ecological circle Author: Ge Siwen
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