In Other Words, Lining, The First Garment Factory, Was Built By GXG.

The arrival of June is a symbol of the half of 2019.

In this summer, no matter what big news is there at home and abroad, what are the big events last week?

Major events in China: May 27~5 31

The loss of financial data for the first time in 5 years is suspect.

You are a clothing listed company. The first year's operating income and net profit after deducting the net profit of the parent company both declined. Although the company's revenue grew from 2015 to 2017, the net profit of the parent company after the deduction was only 1 years in 3 years.

Now, the latest annual report, which is completed in 2018, shows that the company's net profit has declined again, not only after its operating income and the net profit attributable to the parent company, but also the first loss in nearly 5 years.

Zhongfu said: in recent years, young people are becoming more and more inclined to the consumption of sports products. For old brand sports brands, strategic decisions need to keep pace with the times and identify market demand, so as to win the affirmation of the consumer market.

From the annual report and quarterly report data released by Gui Ren bird, the business performance is very worrying. In the 5 complete financial years of its listing, business revenue has increased 3 years and 2 years ago, although the net profit has been declining for 4 years in 5 years.

Especially in 2018, both revenue and performance declined.

The change of business performance is related to its operating efficiency and decision making. The financial reports disclosed should also be reasonable and reasonable.

The necessity of business development Lining first built a factory

In May 22nd, Lining group's Guangxi supply base was officially launched.

Lining, chairman and acting CEO Lining of the board of directors, said that it targeted the development and manufacture of cluster supply bases including raw materials, sports shoes and sportswear.

This is the first time since Lining was founded in 1990 that he built his own factory and entered the manufacturing link of the upper reaches of the sporting goods supply chain.

Zhongfu said: Lining has always adopted outsourcing mode.

With the continuous development of the brand, self built factory is also an inevitable choice for business development.

The advantages of outsourcing obviously can not meet Lining's strategic development.

Self built factory can ensure that the profit of production is in its own hands, and it is stable and controllable.

It also helps to create a better brand image.

La Natsu Bell serious loss also "big hand" mergers and acquisitions "big foot" shop

In May 22nd, the domestic women's clothing company La Natsu Bell announced a deal. The group's acquisition of the remaining 60% stake in the French clothing brand Naf Naf is about to be completed. NafNaf will become the Affiliated Companies of La Natsu Bell, with a paction volume of 270 million yuan.

At the end of June last year, La Natsu Bell Di bought a stake in Naf Naf40% from 20 million 800 thousand euros (about 160 million yuan) from VIVARTE SAS. Now, through second remaining acquisitions, La Natsu Bell already owns 100% Naf Naf.

Zhongfu said: in recent years, La Natsu Bell has suffered serious losses and has closed more than 1600 stores.

But compared to Guan Dian stop loss, La Natsu Bell is also carrying out the strategy of multi-channel acquisition.

This successful acquisition of Naf Naf has also enhanced La Natsu Bell's multi brand strategy. Under the tide of closing shop, La Natsu Bell also needs to seek more opportunities for development.

Behind the fall of the stock market: 4 billion 500 million deposits on the account are continuously financing.

In May 28, 2019, the 31st degree (01361) announcement in Hong Kong announced that the company's president and major shareholder, Ding Wu, had increased 428 thousand shares of the company, with a total cost of HK $600 thousand.

Prior to that, Ding Wu also increased 2 million 692 thousand shares in May 23rd and May 24th.

The board of Directors believes that Ding Wu's stake in the company reflects its confidence in the company's future.

In fact, the current 31st degree is in trouble.

Since the end of September 2017, the share price of the company has fallen from HK $4.132 / share to HK $1.45 / share in May 28, 2019 (less than two years ago, or 64.91%).

At present, the market value of the company is about HK $3 billion (about 2 billion 500 million RMB), which is only about 45% of its net assets at the end of 2018.

Zhongfu said, looking back at all kinds of strategies in recent years, the effort to invest in advertising has not received the expected effect. The huge advertising investment has created the phenomenon of stock price decline.

At the same time, the strategy of closing stores also greatly diminished the brand image.

At the same time, over 4 billion 500 million of the bank account is kept in continuous financing. Such a 360 degree would like to increase its performance.

Plagiarism or reference? BELLE international and Hai Lan's home are "plagiarized".

Louis Vuitton accused BELLE international and its Best AbleFootwear Lizhong Shoes Co., Ltd. that their shoes design in the 2018 spring summer series is very similar to that of Archlight sports shoes.

LouisVuitton stressed that they started selling Archlight sports shoes in February 2018, priced at $1090, or about 7300 yuan, which is the owner of the global design trademark copyright, while the defendants' suspected plagiarism shoes were only put on shelves in July 24, 2018 at a price of only 598 yuan, and the price difference between them was 11 times.

Zhongfu said: with the pace of fashion becoming faster and faster, the speed of product change is speeding up. It is more and more difficult to distinguish clothing from plagiarism.

Now similar to the Archlight sports shoes have also been off the shelf, but BELLE shop in the spring and summer sales of new models also have a lot of big "collision".

This time, BELLE's plagiarism is also a warning for many fashion brands. The style of following suit can certainly bring good benefits to the brand, but mastering the quality can make the brand development more permanent.

LVMH holding domestic men's wear GXG is listed in Hong Kong today, with a market value of 4 billion

After nearly a year, the domestic apparel industry has welcomed another listed company. According to the fashion business bulletin, GXG, the domestic menswear brand parent company, has officially entered the Hong Kong Stock Exchange today. The stock code is 1817.HK. The opening stock price has risen 1.37% to HK $4.45 over the issue price of HK $4.39, with a market value of HK $4 billion 200 million.

The mousse group has 200 million shares in the world, including 180 million international shares, with a maximum fund-raising of HK $1 billion 176 million. Credit Suisse, Citigroup and China International are joint sponsor, cornerstone investor Wanda investment (Hongkong) Limited and sand boat group have subscribed 35 million 671 thousand and 500 shares and 9 million 111 thousand and 500 shares respectively.

Zhongfu said: the menswear brand GXG, founded in 2007, has to be called a dark horse in the clothing industry.

In recent years, the performance of GXG men's clothing is commendable in all aspects. Whether from the mode or the style of clothing, men's wear GXG is a brand recognized by consumers. It can be listed in a short time and is closely related to the correct strategy of its brand.

International events: May 27~5 21

Has Vans suddenly slowed down the tide card?

In the fourth quarter of 2019 fiscal year ending March 30th, Vans's fixed exchange rate growth rate slowed sharply from 27% in the three quarter and 39% in the same period last year to 18%, the lowest growth rate in the past six quarters.

The first question on the conference call was launched around Vans, and Scott Roe, chief financial officer of VFCorp. group, said the slowdown in analysts' eyes was actually a "soft landing" for the group.

He pointed out that the brand has achieved explosive growth of 27% and 26% in the 2018 and 2019 fiscal years. The incremental revenue in the past two years has reached 1 billion 400 million US dollars. Although the speed of the four quarter has eased, the strong momentum has basically remained unchanged, and the channels and social media performance is still positive.

Zhongfu said: the group maintains the target of earning 5 billion US dollars in the Vans2023 fiscal year, and expects that the current 2020 fiscal year will have low double-digit growth and revenue can exceed 4 billion dollars.

It also shows that although the temporary growth is slow, Vans group firmly believes in its long-term strategy.

For future development, Vans is still very confident to seize the consumer market.

But we also have to say that the brand's long-term development depends on every step of strategy, and the long-term layout is the only way to win the market's stability.

Topshop us direct business formally filed for bankruptcy.

Britain's high street fashion brand Topshop parent Arcadia Group Ltd. was formally released through the bankruptcy procedure "the company voluntary agreement" to close the store and rent reduction scheme, but the scale of restructuring is far less than the previous media.

Arcadia Group Ltd.'s eight brands, including DorothyPerkins, Miss Selfridge and Wallis, have 566 stores in the UK and Ireland, 23 of which will be closed, 520 jobs will be lost, and the other 194 will seek to reduce the rental of 30%-70%.

Zhongfu said: Nowadays, the speed of changing fashion products is accelerating, and its brand is also relatively large.

The bankruptcy of Topshop's direct business in the US is also an alarm for many fashion brands.

Under the impact of the retail industry change, the sluggish British demand and the competition of the same industry, it will be a heavy blow if we can not go upstream in time.

If the brand wants to develop better, it will have to constantly meet the needs of the consumer market and identify the preferences of consumers before they can continue to develop.

Prada also joined the drop mode to find a trend media to help sell limited money.

Luxury brands are starting to adopt the drop style, which is derived from street tide brands. The most recent one is Prada.

In 2018, Prada re launched the sports branch Prada LineaRossa in 90s. In May 22nd, the first batch of the line was opened online shop, but not in their own official website, but on the street trend website Highsnobiety.

Zhongfu said: in the face of increasingly younger consumption, seeking more innovative and fashionable consumption patterns has become the trend of more and more luxury brands.

This time, Prada also joined the drop mode, stimulating consumption with a small number of single products, short sales and a small number of sales mode.

Whether the Prada that changed the way of consumption can achieve the desired results depends on the specific reflection of the market.

Canadian geese quarterly revenue is not up to the expected target price has been reduced by many investment banks.

Canadian geese (GOOS.US) fell sharply by nearly 31% in Wednesday's trading, the largest single percentage decline since its debut in March 2017 (initial public offering) in 2017.

On Thursday, the BAC.US issued a study that downgraded the company's stock rating from "Buy" to "Neutral".

Analysts at Bank of America worry that the growth momentum of the company's direct selling to consumers for winter jackets and accessories business is slowing, suggesting that the company is facing the risk of market saturation.

Based on this, analysts lowered the company's target share price from 93 Canadian dollars to 54 Canadian dollars.

Zhongbao said: the report released by canadian goose showed that its sales in the fourth quarter failed to reach Wall Street analysts' expectations, resulting in a sharp decline in the stock.

In the past winter, the brand of Canada's goose caught a setback when the temperature rose. Although financial groups rated the Canadian geese stock relatively positively, the dynamic development of the brand was not allowed to be ignored.