"Clothing + Internet", The "Sharp Change" Road Of Brand In Changshu Garment Industry

The development of an industrial belt provides the cornerstone for cross-border electricity providers, while the development of cross-border electricity providers needs a lot of support from the industrial belt, while vigorously promoting the development process of the industrial belt.

The daily flow of funds exceeds RMB 2 billion yuan. The average daily traffic volume in the peak season of the market is more than 300 thousand passengers. The turnover of commodities has exceeded 100 billion yuan for many years. Changshu garment city itself has a perfect "gene" of clothing industry, and it just provides the nutrients for the cross border electricity supplier to survive and develop.

Changshu clothing industry belt and cross-border e-commerce collision sparks

Xu Jinlong, Secretary General of Changshou City Electronic Commerce Association, told reporters that the textile and garment industry is one of the three largest billion scale industries in Changshu, and has a very long history of precipitation.

"This mature and perfect industrial belt, at the same time, has attracted the attention and attention of a large number of cross-border e-commerce enterprises. For example, the supply chain team of cross-border electric business enterprises in Guangzhou and Hangzhou has entered Changshu, driving the textile and garment industry in Changshu to go abroad, and the brand goes to sea."

"Cross-border electricity supplier development has brought great opportunities to traditional enterprises, but at the same time, enterprises are facing great pressure."

Xu Jinlong said, at present, all industrial belts are actively promoting pformation of cross-border electricity providers, but whether it is a good recipe for traditional foreign trade enterprises remains to be studied.

Take Changshu as an example, most of the past were mainly foundry enterprises, which were large and concentrated in mass production, and such enterprises had to face the challenges of operation mode, management mode and service mode if they wanted to pform into a cross border electricity supplier rapidly.

The move of factories to cross-border electricity providers is not an armchair strategist. They need many factors such as weather, geography, people and so on.

Xu Jinlong further pointed out that in the past, the original small factories were not difficult to survive. When their profit margins and development space were limited, they needed to adapt to the trend and seek to change to find new opportunities. Traditional enterprises needed to gather resources to cooperate with service providers and cooperate with more professional teams, instead of simply pulling down their cars and learning to look up.

He thinks: "an ideal cross-border electricity supplier Industrial Park Service category should occupy more than 50%, only in this way can we truly promote the development of the industry, the establishment of industrial parks is more focused on the improvement of the entire cross-border chain."

Tao Junming, director of Changshou City Commerce Bureau, said that although cross-border electricity providers are still in the initial stage in Changshu, they have shown a good momentum of development.

In his view, the growth trend of cross-border electricity in Changshu is mainly reflected in two aspects:

On the one hand, the major cross-border e-commerce platforms are constantly being introduced.

For example, such as speed express, Dunhuang network, Amazon, Wish and other platforms have already been cooperating with garment city. In addition, Alibaba's first cross-border Industry Zone in Jiangsu is officially settled in Changshu in May 23rd, opening up a new mode of industrial belt + cross-border electricity supplier development.

On the other hand, the pformation trend of traditional foreign trade enterprises to cross-border electricity providers is more and more obvious.

Whether it is participating in the training activities of the garment city organization, the docking meeting of suppliers, or the account of the business registration platform such as speed sell and Dunhuang net, the quantity and quality of the accounts show an obvious upward trend compared with the previous years.

With the help of "Internet +" external force, it is a challenge and an opportunity to create industry brand.

Generally speaking, enterprises with industrial clusters have more agile supply capabilities, but they are also limited by barriers to market.

Nowadays, more and more industrial clusters are eager to pform and upgrade. With the help of the "Internet +" external channel, the core competitiveness of enterprises can be enhanced and larger profit margins can be obtained.

"The advantages of these traditional manufacturing enterprises lie in the design and production process, and the pition from a production enterprise to a cross-border electricity supplier is a great crossover."

Xu Jinlong said that the industrial belt is hoping to find some high-quality enterprises to help them get through the two pulse of governor Ren.

And a garment production enterprise is not just to open up 1688 of Ali can realize the electricity supplier, the industrial belt also opened offline training, supplier docking meeting, recommended exhibition and other offline operation promotion activities, to help traditional enterprises learn and build retail channels.

It is worth mentioning that, "in addition to the e-commerce property of the Alibaba platform, the industrial belt itself has its own characteristics of the local characteristics, and I think the industrial belt is a good link between the online wholesale and offline distribution."

Tao Junming said frankly, the industrial belt also pursued two strategies. On the one hand, the centralized breakthrough of the dominant industries promoted single product strategy; on the other hand, online and offline traffic aggregation helped enterprises to make up for short boards in channels and brands.

Different from other domestic garment industry belts, the concentrated advantage of Changshu garment industry belt is reflected in the fact that it is not only a garment industry with hundreds of millions of scale, but also many subdivision categories.

According to Tao Junming introduction, for example, the down jacket industry, Bosideng and other famous brands in Changshu enjoy a world-wide reputation. At present, the layout of the down industry in Changshu is very perfect. For example, the woolen industry, from raw material production to clothing production, has strong industrial chain, and is currently building a brand name distribution center for men's clothing, such as KangBo and Aston.

In addition, there are flannel, fleece and other cashmere products. These special industries have high concentration and complete industrial support, and the brand of the industrial belt is no match for other garment industry belts.