Lead In Advance! The Net Profit In The First Half Of The Year Was Over 83 Million Yuan, An Increase Of More Than 10% Over The First Half Of The Year.

In 2018, the design revenue reached 211 million yuan, and the gross profit margin of design revenue was as high as 90.51%.

In the evening of May 30th, the company announced the first half of 2019.

Bo Bo Long said that because of the good sales situation of the designer's brand clothing and the steady growth of sales and orders in the design business and production business, it is estimated that the net profit in the first half of 2019 will be between 83 million 197 thousand and 400 yuan and 98 million 324 thousand and 200 yuan, representing an increase of 10% to 30% over the same period last year.

From 2018's performance, in the first half of 2018, the company achieved a revenue of 454 million yuan, an increase of 8.25% over the same period last year, a net profit of 75 million 630 thousand yuan, an increase of 1.51% over the same period last year, and a 1 billion 50 million yuan gain in 2018, an increase of 24.75% over the same period last year, with a net profit of 193 million yuan, an increase of 48.64% over the previous year.

It is understood that at present, the company mainly focuses on costume design, and will provide supporting organization and production services to the design of clothing styles according to customer requirements. The main customers include more than 100 well-known clothing companies such as PEAK and tiger.

Judging from the proportion of revenue in 2018, the organization production business, which is mainly based on OEM, still accounts for the vast majority of revenue. In 2018, it achieved 616 million yuan in organizational production and processing income, accounting for 58.69%, but it dropped by 2.12% over the previous year.

Among them, PEAK, tiger, HOSA and other top ten customers sales amounted to 403 million yuan, accounting for 47.01% of the total annual sales.

In contrast, PEAK ranked first in the ten largest customer of PEAK, which has a total paction volume of 179 million yuan in 2018, but a significant reduction of 107 million yuan compared with 2017's trading volume. In 2018, the total volume of pactions reached 73 million yuan, which was also reduced by 4 million yuan compared with 2017. The group's trading volume reached 42 million yuan in 2018, and 7 million yuan in comparison with that in 2017.

In contrast, the design industrialization operation of Bo Long has effectively promoted the revenue growth of its apparel design business and its wholesale and retail business worldwide.

Among them, clothing design revenue in 2018 amounted to 211 million yuan, accounting for 20.14%, an increase of 46.72% over the same period; O2O designer brand sales platform, buyers, Showroom and other channels to achieve wholesale and retail income 193 million yuan, accounting for 18.38%, an increase of 185.18% over the same period.

It is reported that the design of the main part of the design is mainly divided into information collection, printing, embroidery, fashion color, style, fabric design and development, integration and other modules. The designers of each design team are responsible for the design of each module respectively.

Through specialized division of labor, a large number of unique design, cutting, lattice, embroidery, exclusive fabrics and other design materials are stored in the enterprise database. These materials, together with popular elements, can quickly be combined into fashionable and artistic design styles.

At the same time, the collaboration of the designers team makes the design time of the enterprise greatly shortened, and the richness of the industrial design is also enhanced, and the dependence on the star designers is reduced.

In 2018, the design revenue reached 211 million yuan, and the gross profit margin of design revenue was as high as 90.51%.