Shenzhou And UNIQLO'S Win-Win Situation: Ma Jianrong Has Become The "Shoulder Guard" In The Clothing Industry.

Recently, UNIQLO has launched a series of joint T-shirts with KAWS, which is especially popular. However, because UNIQLO officials did not set up restriction, queuing and other measures, it led to panic buying.

It is worth mentioning that UNIQLO as a fast selling brand, sales volume is the most important, if a joint sale is good, they will always replenish until no one buys it.

Moreover, when you open the tag, you will find that they are all MadeinChina.

Invisible giant in clothing industry

Behind the crazily crazily crazily, the laugh is most joyful not only the UNIQLO library, behind also has an unknown Chinese factory - Shenzhou International.

It is understood that Shenzhou International is an enterprise integrating weaving, dyeing, printing, embroidery, cutting and sewing four complete processes. The products cover all knitted garments, including sportswear, casual wear, underwear and so on. It is also the largest vertically integrated knitting garment manufacturer in China.

According to Bloomberg data, Shenzhou International has four important customers, including 21.2% from UNIQLO parent company, 20% from Adidas and 19% from Nike.

In this era of emphasizing independent innovation, OEM may cause many people's contempt.

However, Shenzhou International is known as the "Foxconn" in the clothing industry. Many international clothing brands such as Nike, ADI, UNIQLO and other brands are inseparable from it.

Moreover, compared with sweatshop Foxconn, its net interest rate is even higher than that of its customers and downstream brands.

According to public data, Shenzhou International net interest rate is 20.79%, which is higher than Nike (12%). It is not only higher than foreign giants, but also much higher than domestic giants.

In the clothing brand listed company's giant Hai Lan's home (600398), the net interest rate is only 18%.

It is because of the well-known brand's carrying capacity and high profit margins.

Shenzhou International has become a clothing magnate by OEM. In the past 10 years, the share price has risen more than 100 times, and its market value is HK $138 billion 500 million, ranking the first in the domestic garment industry.

Doing fine processing is enough.

It is reported that Ma Jianrong is a Shaoxing native of Zhejiang. In the late 90s, Ma Jianrong took over the shrew of his parents and took charge of Shenzhou International.

For the 13 year old elementary school who followed his father into the textile industry, he has been working on the industry for more than 20 years.

Many years ago, Chinese textile enterprises took the low-end route, with low product quality and low profits.

Ma Jianrong followed his father's advice and took the Shenzhou target market in the medium and high end and overseas markets in the long run.

In 1997, UNIQLO, an international customer, Shenzhou seized.

At that time, UNIQLO made a big order of 350 thousand pieces, but it must be delivered within 20 days. At that time, it was an unprecedented challenge. As a result, delivery on schedule also won the long-term cooperation of UNIQLO.

Later, Ma Jianrong continuously extended the industrial chain, and opened up links such as fabric manufacturing, dyeing and finishing, printing and embroidery, tailoring and sewing.

This integrated production pattern not only reduces production costs, but also shortens the production cycle and enables Shenzhou to develop rapidly.

For example, the fast fashion giant ZARA, from design to production to finished product shelves, takes only four or five weeks.

Shenzhou can deliver the goods in about 15 days regardless of the size of the order.

In November 2005, Shenzhou International listed on the main board of the HKEx, raising more than 900 million Hong Kong dollars. Soon, Ma Jianrong put the huge amount of money raised by the listing to buy the best dyeing machines and looms in the world.

No pains, no gains.

Ma Jianrong also laid a solid foundation for his products and gained more long-term value.

Soon after, many large customers took the initiative to cooperate, including Nike, Adidas, Puma and other international brand names.

Since 1997, when Ma Jianrong took charge of the handsome print, until today's 22 years, Shenzhou International has only done one thing, namely, processing for internationally famous brands.

As Ma Jianrong said, Shenzhou is only famous for the famous international brands.

Today, Shenzhou International has become China's largest exporters of knitted garments.

Meanwhile, Forbes's list of China's richest people in 2018 shows that Ma Jianrong is worth 48 billion 300 million, and the "richest man" in the clothing industry is well deserved.