The Founder Of The Red Tide Brand Off-White Joined Hands With Nike To Build Another The Creative Center.

In May 31st, the NikeLab Chicago Re-Creation Re-Creation, Kanye West creative consultant, Off-White founder, Louis Vuitton menswear creative director Virgil Abloh and the American sports giant Nike (Nike) company jointly built the NikeLab Chicago Re-Creation Chicago (Chicago and The Creative Center) was put into use in Chicago.

The center will bring unique artistic and fashion experience to local youth in Chicago.

Here they will feel the influence of creativity on the city, the world and even the future.

They will have the opportunity to participate in Fashion Art Symposium, access to limited Nike products and experience Chicago's urban culture.

Virgil Abloh regards it as a "sports innovation laboratory".

In addition, The Creative Center has set up a mentoring program and Reuse-a-Shoe for local youth.

Then the The Creative Center will select 10 local creative youth to participate in the 8 week mentor program. They will receive professional guidance from Virgil Abloh and his own creative tutor team. The tutor team members include: Graphic Designer Chuck Anderson, photographer Paul Octavious, fabric designer and artist Alyx Harch, architect and designer Thomas Kelley and Carrie, architect, tween and

Although only 10 lucky people can join the mentor program, all those who visit the recycling center can participate in the shoe recovery plan.

The plan is to pform the recycled shoes into Nike Grind renewable materials.

Nike Grind is a high-quality material made from color matching of raw materials and products by regenerative technology. It can be used in sports fields such as runway nails, gym floors, golf courses, playgrounds and lawns.

Before the Chicago NBA all star competition starts in 2020, Abloh will use these Nike Grind materials to design and build a community basketball court.

NikeLab Chicago and The Creative Center are located at 673 Michigan Avenue, Chicago, with an open date from May 31, 2019 to July 28th.

Nike+ members can understand the redevelopment center through SNKRS application, get exclusive product push and sign up for the seminar.

About Virgil Abloh

Virgil Abloh, who has a background in architecture and civil engineering, was a long-term creative consultant of the famous American hip hop singer and fashion designer Kanye West. As early as Virgil Abloh in the internship of Fendi company, the two people already met (Virgil Abloh is also a hot DJ and music producer).

His fashion Road started in 2012, and launched the fashion brand Pyrex Vision, which laid a street fashion style. After that, he founded a concept store RSVP Gallery in her hometown of Chicago, and also served as the creative director of West brand.

At the end of 2013, he launched Off-White on the Internet. In the following year, the first static exhibition in showroom in Paris, the combination of Bauhaus style and sportswear aroused strong repercussions in the industry.

18 months later, Off-White expanded the women's wear series and staged the first show.

In an interview with ComplexCon last year, Virgil Abloh interpreted Off-White's philosophy of design: "I will never forget my design premise. Off-White is a style between luxury and street fashion. I have no choice between the two."

In December 2017, Off-White won the Urban Luxe (Urban luxury) single award from the British Fashion Awards British Fashion Awards; Virgil Abloh was named the international designer of GQ Men of of.

Virgil Abloh and Nike have jointly launched shoes Nike x Off-White Air Jordan 1, which has long been the forefront of the most valuable shoe list. At present, the price of these shoes is still up to 2000 US dollars in the resale market.