Children Underwear Market Enters Golden Age? New Changes In Perception Industry From 3 Children Underwear Brand New Products R & D

With the liberalization of the two child policy, China's newborn population will also usher in a golden growth period. By 2020, the number of children in China will reach 261 million.

As the second layer of children's skin, consumers are very concerned about the safety of children's underwear, household clothes and clothing.

From famous underwear enterprises

Hu He, the star mother.

And then focus on environmentally friendly fabrics.

The brand of children's underwear, promoted by the upgrading of consumption, has also opened an unprecedented "healthy era" for children's underwear industry in China.

Relying on the fans behind the new generation of parental spending groups behind the 1990s, the children's underwear brands emerge in an endless stream to quickly occupy the market and find their own positioning.

Dig down the value of subdivision products

Last year, the overall situation of children's underwear industry is not good, but this has not hindered the rapid development of the five cattle.

As a professional company set up in Shenzhen in September 2006 to design, produce and market underwear for young girls and children's underpants.

Last year, the performance was still eye-catching, and annual sales volume easily exceeded 100 million yuan.

How can the five year old bull keep growing at a high speed?

stay

It seems that the situation of different enterprises is different.

"Last year, under the influence of the big environment, the sales channel was obviously weak, coupled with the factors such as the difficulty of raw material procurement under the pressure of environmental protection, it really brought great pressure to the production and sales of enterprises.

But this year, we will be fully prepared to adjust inventory and buy raw materials in advance. "

Yang Xiang said.

Shenzhen five sons Clothing Co., Ltd.

4 brands

According to Yang Xiang, since its inception, the company has always adhered to the business philosophy of "providing the best quality underwear for young people", expanding the domestic and international markets, and focusing on the development of channel sales, including business super, agency, wholesale, e-commerce, OEM and so on.

Carrying out the whole series of products or concentrating on core advantages has always been a multiple choice problem for many children's underwear enterprises in brand growth.

In recent years, the great changes in the development environment of the children's underwear industry have also made the five cattle find the "answer".

"

Yang Xiang told reporters that the advantage of the product is that the overall quality of the version is excellent. In addition to the existing lingerie brands of the adolescent girls, the Qingqing nobility and the personal guards, this year the five sons also launched a brand new "light feeling series", trying to dig the product value from the different directions of the brand.

"With the upgrading of consumption, the creation of underwear products for children and teenagers should not only focus on their physical changes, but also care about their psychological needs."

Yang Xiang said.

The market changes allowed the five cattle to decide to "extend" the product line. In the face of the same changing consumption environment, Del Handro hoped to enhance the comprehensive competitive advantage of the brand through a distinctive sense of beauty.

Stick to safety and fashion balance

"Del Handro has been strives to build itself into a professional brand of underwear and household clothing for children 0~14 years of age."

Del Handro brand leader told reporters.

Color is the soul of the design of Del Handro, which is different from the ordinary children's underwear. Del Handro uses the low saturation color of Nordic wind as the main color to show the natural beauty of children.

With the continuous segmentation of children's underwear consumption market, for brands, by introducing unique tonal style and satisfying the diversified and personalized needs of consumers, it has become the key to brand competition.

In this regard, Del Handro has also increased its investment in product comfort and safety on the basis of consolidating its brand style advantages.

Cotton is a common material for children's body clothing, but ordinary cotton products contain silicone oil for soft touch.

Silicone oil is easy to clog pores, and reduces the permeability and absorbency of cotton products. After repeated washing, it will disappear and cotton will harden.

According to the person in charge of Del Handro brand, in order to improve the safety of products, Del Handro chose cotton fiber processing technology without silicone oil addition, so that cotton fibers were arranged evenly and orderly, naturally showing a soft state, so that the cotton products could reach the instant ability and breathability of the body, and the washing effect was still soft.

At the same time, Del Handro insists on not adding any design that hinders comfort. It adopts high elasticity, no mark, free cutting and seamless stitching technology, effectively reduces the friction between underwear and skin, and creates baby's comfortable underwear without pressure and bondage.

In the critical period of market segmentation for children's underwear industry, the Del Handro family is not the only one that changes the comfort standard.

As a well-known local environmental protection fabric enterprise,

High quality knitted fabrics such as men's wear, fashion, underwear and underwear have always been the main products.

In 2012, Kairi Ko launched the "G100 hundred" baby products brand in the United States.

Serve as a design consultant.

As the world's first brand of baby products, which is "no stain, even better", it sends 100 G100 to focus on environmentally-friendly children's clothing and fabrics. With the core strategy of "colorful safety and no stains", it strictly selects green materials such as cotton, bamboo, linen and so on, and applies the original raw fiber coloring process. It provides children with formaldehyde free, no fluorescent agents, no carcinogenic aromatic amines, and no heavy metal "class a 4N" safety products, so that fabrics without chemical dyeing and finishing are equally colorful, safe and comfortable.

This year, G100 is unveiled again at the Shenzhen lingerie exhibition. It has attracted much attention due to its environmental protection, non staining, zero formaldehyde product characteristics and comfortable soft fabric design.

The company's responsible person said that the purpose of G100 is to create a truly safe and fashionable baby product with mothers' care for their children's hearts. We are stubborn in the balance of safety and fashion, determined to be responsible for the children, responsible for the family, and responsible for the environment, abide by the "natural free, intimate and harmonious" attitude towards life, and provide the children with safer and more comfortable health.