From Birth To Maturity, Yulin's Wool Cold Proof Clothing Industry Looks Forward To Being Bigger And Stronger.

"Accelerating the upgrading and upgrading of traditional industries to promote quality and efficiency of traditional industries. We should seize the historical opportunities for the shift of the textile industry in the Middle East, and speed up breakthroughs in key links such as clothing design and brand marketing, so as to enhance the development level of the whole industry chain of wool cold proof clothing and build a national production base for wool cold proof clothing. He Ye, deputy director of Yulin Municipal Bureau of industry and information technology, told reporters that in the annual government work report of Yulin, there were contents about the wool cold proof clothing industry.

Yulin, with the title of "China's famous brand of wool cold proof clothing", is making full efforts to build new business cards of the city, with a view to let the wool cold clothing go to the whole country and to the world.

Once the pillar industry, now the country accounted for 75%

People in Yulin speak of wool cold proof clothing and they are full of emotions.

Located in the northernmost part of Shaanxi Province, Yulin is located at the junction of five provinces in Shaanxi, Gansu, Ningxia, Mongolia and Shanxi provinces, with a vast territory and suitable natural conditions for pasture growth. As early as the Ming Dynasty, wool textile products were widely used in production. In 1928, Yulin founded the "Northern Shaanxi co founded vocational school", which included three specialties of wool spinning, leather making and applied chemistry. At the same time, the only five wool textile factories in Northwest China were produced by machine.

Since the founding of new China, the wool textile industry in Yulin has developed rapidly, and has successively built a number of state-owned backbone enterprises such as Yulin wool textile factory, cashmere carding factory, second woollen mill, woolen sweater factory, leather factory and carpet factory. The wool textile industry is the backbone of Yulin's industrial economy. In the 90s of last century, its industrial output accounted for more than 60% of the city's industrial output value.

At the beginning of 1989, the clothing factory of Hengshan County of Yulin Prefecture, through market investigation and repeated research and development, treated the wool and wool with special technology as a filler for winter clothing, and refined it into a woolen winter suit, so that the traditional industries in Yulin could be upgraded and upgraded. The wool cold proof clothing is light and comfortable, dry and warm, and has beautiful appearance. It has the characteristics of light weight, warmth, environmental protection and fashion, and becomes a new generation of cold proof clothing. After entering the 90s, with the rise of the energy economy and the restructuring of state-owned enterprises, the local state-owned wool textile enterprises withdrew from the stage of history. A large number of private enterprises such as sheep boss, seven sheep and Monsel came to the fore. The Yulin wool textile industry, represented by the wool cold proof clothing, opened two times and achieved a good momentum of development. After 30 years of development, Yulin wool industry has formed the advantages of production, R & D and regional brand. The city's existing wool cold clothing and cashmere processing and related enterprises more than 350 households, annual output of about 16000000 series of wool cold clothing products, the output value of 3 billion yuan. Products are exported to more than 20 provinces and autonomous regions nationwide, and sales account for more than 75% of the same products in the country.

The leader of the Yulin municipal government was in Hengshan County, where she had raised sheep. She still remembers the happy scene when she was wearing red wool anti cold clothes when she was young. "This industry is deeply emotional," she said. "This industry is related to agriculture and farmers. This is the livelihood industry, and also an industry to help the poor and get rich. This industry has great prospects."

Leading enterprises to lead, technology and brand strength

The gathering and development of industry can not be separated from the promotion of leading enterprises. Nowadays, Yulin has a number of well-known brands in the field of wool cold proof clothing.

"Sheep boss" is a well deserved leader. As a local enterprise producing and selling wool cold proof clothing, "sheep boss" has created a new brand of Yulin wool anti cold clothing. In the workshop of "sheep boss", the workers are busy on the production line. After more than 20 years of struggle, "sheep boss" has become the real name of the industry. "In order to sell products, we started to sleep over the station and sleep across the road." Hou Zhihong, general manager of the Limited by Share Ltd, reminiscent of the original business, was very emotional. He told reporters that the industry threshold is not high, the most critical process is wool, the ratio of different wool needs a wealth of experience, which is also the premise of high quality products. In order to satisfy consumers' pursuit of fashion, the company has built R & D design centers in Beijing and other places. It is precisely by relying on technology and brand strength that the "sheep boss" has set up a high quality image in the minds of consumers.

According to statistics, China has a yearly demand of down to 500 billion yuan for the market scale, while the wool cold proof clothing has a market share of only 20~30 billion yuan, and the development space is huge. This is also the driving force for Yulin entrepreneurs for many years.

Hou Zhihong believes that with the improvement of people's consumption level, the products of wool cold proof clothing have huge market potential. Yulin has the advantage of wool materials. We should expand this advantage by improving the technological content of products and adapting to the young people's pursuit of frivolity. As long as the scientific research, the development of ideas, innovative marketing model, Yulin wool cold clothing double double no problem.

"The Chinese wool anti cold clothing looks at Yulin, Yulin wool anti cold clothing looks at seven sheep", this is the slogan which the seven sheep clothing limited liability company plays, "seven sheep" in the industry status is obvious. Under the leadership of chairman Jia Junxiang, after more than 20 years of development, the company has developed from the original "small workshop" to the modern modern garment enterprises.

Talking about the hardships of starting a business, Jia Junxiang still has fresh memories. In 1981, after graduating from University, he worked in the coal system. An accidental opportunity, Jia Junxiang helped his wife's factory sell 500 winter clothes. After that, he got a sales commission of 20 thousand yuan. This money brought Jia Junxiang a great shock, and made him determined to start his own business and set up his own clothing company. Using the relationship between the old classmates who work in the Mining Bureau, he runs day and night on the way to the northwest coal mine and sells his products.

With the development and business of wool cold proof clothing industry, Jia Junxiang realized that the winter clothing is not only of good quality, but also has a reputation. After that, the name of "seven sheep" has been found in the winter clothes market.

From the first generation of products that only pursue warmth to the second generation products with comfort, health and fashion, and to today's third generation products with fashion, warmth and health care functions, each product upgrading represents the new promotion of "seven sheep" in research and development, technology, production, equipment, style and fabric.

In many enterprises of wool cold proof clothing, Monsel can stand out and rely on innovation. For a long time, the single product and unreasonable structure of wool cold proof clothing have affected the rapid development of enterprises and the improvement of economic efficiency. Monsel has set up a functional wool cold proof clothing research and development center, researching and developing the wool fiber warmth retention function and weaving new technology, and has developed a series of varieties of high-grade cold resistant clothing for wool wear. They applied the Australian Merino wool to the winter clothing industry, and raised the wool cold care products to the position of high-end consumer goods. Relying on differentiated competition, Monsel directly butted the 2000 stores nationwide to create a wool life hall. The goal is to build the first brand of China's eco wool anti cold clothing.

Make up the standard missing short board, build a first-class industrial base

Yulin's cashmere is world-famous, with a diamond grade, a natural length of 5 centimeters and a fineness of 15 microns. It is known as "soft gold". Last year, the company signed a cooperation agreement with Yulin. The company will invest 10~15 billion yuan in the next 3 years to develop the Yulin cashmere goat industry, cultivate and build a world-class cashmere brand "Yulin white", and promote the cashmere industry in Yulin to the world stage.

Yulin wool floc is a natural thermal insulation material, which has an incomparable advantage of other products. Yulin wool as a "Beijing 8 minutes" literary and art performance filling material, in the closing ceremony of the Pingchang Olympic Winter Games, gives the world people the best performance of Yulin's wool floc, such as windproof, warm, breathable, soft, elastic and hygroscopic. It highlights the advantages of cold clothing, such as cold, fashionable, comfortable and comfortable.

Relying on raw materials, scale and brand advantages, Yulin has the right to speak in the industry of wool cold proof clothing. At present, it is facing a new round of development opportunities. However, the Yulin wool anti cold clothing industry also has the unavoidable short board, which is the lack of standards.

The key indicators of wool cold proof clothing are warmth retention, comfort and so on. At present, there is no standard and national standard in this field, and no uniform production standard has been formed. Since the publication of the local standards, there has never been any supplementary update, and there are still some imperfections. This leads to many obstacles in the sale of products.

According to the reporter's understanding, in order to consolidate the reputation of Yulin's "China's wool cold proof clothing city" and improve the level of product implementation standards, the Yulin wool anti cold clothing industry association started the implementation of the standard for the implementation of wool cold proof clothing in August last year. It has repeatedly reported to the Ministry of industry and the China Textile Federation that it has raised the opinions and urgency of the standards, consulted and communicated the working process, hired technical advisors, and established the implementation standard of the wool cold proof clothing to promote the office. Through efforts, the implementation of standards to enhance the application for approval has been attached importance to by the China Textile Federation and leaders at all levels. The project proposal is being pushed forward according to the procedures.

For the future development of the wool cold proof clothing industry, the Yulin municipal government has made efforts to build Yulin into the first class production base of wool cold proof clothing in China. In line with the strategic positioning of high-end features and dislocation competition, we should give full play to the synergy effect, cultivate advantageous brands, improve product upgrading strategies, expand market channels, optimize the business environment, and work together to build China's "wool cold proof clothing production base" regional brand. Around the wool cold clothing industry, we should set up an industrial support system for specialized markets, logistics distribution centers, R & D centers and information centers, and form a more complete industrial system with specialization and complementary resources.

In terms of public services, Yulin will improve its industrial policies, build industrial research and information services, regional brand certification of wool cold proof clothing, industry financing services, e-commerce demonstration, personnel training and other platforms, create a fair competition business environment, and comprehensively implement key projects such as cashmere combing, wool cashmere cultural exhibition, professional market and logistics base for surface accessories, wool and cashmere trade group and trading market, and wool cashmere technology center.

"We must make Yulin's wool and wool industry bigger and stronger. This is the expectation of the whole city." Zhang Shengli, vice mayor of Yulin, said in an interview.