Putian Ghost Market: After Morning: The Shopkeeper Walks Like A Wire Rope.

"This is the most bustling place in the city at night.

Most of the outsiders who come to this city are here. "

In May 24th, a stall boss said.

This is the Anfu electric mall in Putian, which is called "sneakers ghost city" in the circle. The time is black and white.

In the daytime, the gate was locked, almost invisible, and the evening was brightly lit.

Every night, the sneakers try hard to greet the guests from afar, and the guests pick out the shoes of the stalls and calculate the quantity.

Also born in this business environment, the delivery brothers, soliciting guests, snack stall owners are waiting for the emergence of business.

However, the atmosphere here has become tense as the local cracked down on "counterfeit shoes".

They are doing business, and they are looking for Industry and commerce. All pactions can not be exposed to the sun.

Data show that in 2018, the national administrative law enforcement authorities investigated 215 thousand cases of infringement and counterfeiting, including 77 thousand cases of patent infringement and counterfeiting, 31 thousand cases of trademark violation cases, 2500 cases of piracy and piracy, and customs seized 47 thousand and 200 or 24 million 800 thousand pieces of infringing goods.

Shop owner: every day is as nervous as walking a wire rope.

At 12 a.m. on May 24th, Putian's Anfu shopping mall was ablaze with lights.

This is the busiest time for a 37 year old Lao Hu.

He rented a shop less than 20 square meters in Anfu Electric City, which was filled with hot shoes without any signs.

The LED lights on the doorway keep rolling, showing the words of wholesale and retail of all kinds of fashionable shoes, which attract visitors who pass by.

Lao Hu has been doing business for nearly 5 years.

Like other store owners, he used to sleep at home in the morning, arrive at stores after 3 p.m., and place orders on mobile phones for shoes dealers everywhere.

In the evening, I put a pot of tea in front of my desk, while waiting for the manufacturers to deliver the goods, while waiting for the new guests.

When a guest enters the door, Lao Hu will look at each other quietly, and hand over two pairs of sneakers that seem to be similar but work with a little difference.

"Look at the way he uses shoes, he will know whether he is an old hand or a rookie."

Lao Hu sipped his tea and introduced it to reporters.

Half an hour ago, he had just sent away a group of people who came to see the shoes.

"They say they are wholesalers and want better versions.

But a look at the rookie, do not understand shoes.

For "safety considerations", Lao Hu declined his request for cooperation.

Although the shop is full of "Public Edition shoes", it is just a prop for attracting outsiders.

Only when they are consulted by their own customers, will Lao Hu let the other party add their own WeChat, "look at the picture and choose the shoes, and pay for the delivery."

Now that market regulation is tightened, no one dares to put fake shoes with LOGO in the shop. No one dares to rush the new guests to see the goods.

"Some time ago, the industry and Commerce once fought once, and now everyone is in danger."

Nonsense, "now everyone is afraid of being reported.

If caught, it's not just a fine. "

Also worried about being checked at any time, as well as Lao Hu's neighbor A Hua.

In 2017, A Hua, a university graduate, rented a shop with an area of less than 10 square meters at a price of 5600 yuan a month.

A Hua initially made his own brand shoes business.

Although Anfu electric mall is bustling every night, most guests just rush through his door and seldom go to the door to consult the goods.

In the first month of opening, A Hua made less than 10 single deals.

I found out that the guests who came to see the shoes were very clear in purpose.

Although the quality of their shoes is not bad, but because there is no eye-catching LOGO, no one at all.

A Hua counted the bill: store rents plus water and electricity bills cost 6000 yuan a month, and now the price of shoes is becoming more pparent, and each pair of shoes can only earn 30 yuan. He has to sell at least 200 pairs of shoes every month.

"If you are only a public shoe, the frequency of sales is much slower than that of high imitation shoes."

After thinking about it, A Hua also decided to start the business of imitation shoes.

"Young people are more vanity.

For the same quality shoes, the Public Edition sells for 200 yuan, sells the LOGO 300 yuan, selects the latter absolutely.

A Hua also dare not put the imitation shoes in the shop.

He had been checked once before, and he had just packed the imitation shoes away.

After he escaped from the robbery, he decided to rent a room in the neighborhood and move all his shoes.

Usually only after the guests give the money, arrange the delivery of people.

Over the past few years, A Hua's family has become more and more.

But A Hua always worried, "after all, imitation shoes are imitation shoes, and you will be finished after business check."

At the same time beware of the industry and commerce to check at any time, for the sake of profit desperation, trance, A Hua has a feeling of walking rope.

I thought about pformation, but no LOGO could not sell.

In fact, many Putian shoe manufacturers including Zhang Dan (pseudonym) have also considered pformation.

A few months ago, Zhang Dan, who was worried every day, considered making public edition shoes. For this reason, he applied for the trademark deliberately, and he also recommended the shoes of these independent brands on the downline consultation.

But he soon discovered that although these public shoes were almost the same as genuine ones, they were not popular with young people due to lack of famous brand logo.

"The public version of shoes can not be sold in a second tier city, but can only be sold in four or five cities."

Zhang Dan reluctantly, "young people buy shoes seriously value the logo, even if the same version of the production line produced by the public version of shoes, without that LOGO also can not sell."

In May 24th, reporters found in the Anfu electric mall that a huge display base of "electricity commodity creation base" was erected at the eye-catching place against the entrance, which marked nearly 50 brands of shoes and clothing.

In many stalls, the shop owner also told reporters clearly that what he did was his own brand, and there were no other versions of sneakers.

"Actually all want to pform, but it's not that easy."

An electric mall stall boss said, "now that the national shoes brand is monopolized by Adidas, Nike, Lining and other domestic and foreign brands, it is difficult for you to survive a new brand."

In order to impress their own brands on the retailers, many businesses have chosen to "rub up".

Reporters found in the mall, many shops have played cards related to tide cards, only in front of their own shop names to show the difference, the same as "China NB", "new hundred Dan" and other signs everywhere.

"The result is not good."

The owner of the stall told reporters, "when everyone comes in, the first sentence asks whether there is a higher version of the sneakers.

If the answer is not, the other person usually turns around.

"Now we can only take one step at a time."

Zhang Dan said, "before the independent brand has been successful, we can only steal and feel the imitation."

People who are parasitic in "ghost market"

The night of Anfu electric mall is accompanied by hustle and bustle and chaos.

A motorcycle was flashing through the street in the Anfu mall.

On the narrow street parked on the side of the pickup truck, shopkeepers are skillfully packing cartons in the back.

Soon, the sound of the whistle began to converge on the Meishan Street facing the electric mall. This is the way to many express companies and warehouses nearby.

Du Fei, who is 21 years old (a pseudonym), is riding a battery car most of the time. He used to put the goods on the pedal. "Put it behind the target is too big and easy to find."

Du Fei has been doing the delivery for 3 years. He can get a reward of 5 to 10 yuan for every single paction. He keeps the topography of every street around the mall, and never lets himself delay anything else during delivery.

His dream is to get enough money to rent a window and open a shoe store as soon as possible.

"When bosses are much lighter than deliveries, they earn more every day."

Du Fei was passing by motorcycle and Juan.

At this time, A Juan is looking for customers in the street. Whenever she sees someone coming out of the shop, she always greet them enthusiastically, and asks in a low voice whether they need a better version of the shoes, and claims to be able to bring the other party to the place where shoes are specially looked for.

Before he became a soliciting boy, he had served as a leaflet for the shoe shop at the gate of the electric mall, but the business was not good enough.

"You get a few yuan for every 100 copies."

A Juan said, "now fewer and fewer people will receive leaflets, and it will be over 1 hours before they can be completed."

Every time a customer is drawn to a studio in a neighborhood, she can get 5 yuan from her boss regardless of whether or not the other party finally buys shoes.

On the way of leading reporters to the studio, Juan repeatedly urged each store to stay at most for 10 minutes. "Look at the style and quality, and then communicate with the boss, and finally change to a WeChat."

When reporters look at their shoes for free, A Juan usually contacts other businesses in the building.

10 minutes later, ah Juan sent to urge WeChat to leave.

"Every night we rush to work faster, every customer goes to several studios, and a few customers can earn one hundred or two hundred yuan."

At zero hour, on the street opposite the Anfu electric mall, Lao Liu put the pancakes and meats in the pancake cart one by one, waiting for the guests to come out of the electric mall.

At this time, the streets have been occupied by various snack stands. Passers-by walking on crowded streets, often complain that the owner of the food stall is too busy.

"Business is normal now."

Lao Liu smoked his cigarette, and his business was also affected by the strict supervision policy. "Before yesterday, three or four people were open to business, and they could sell hundreds of Yuan pancakes. Now there are not many people at nearly 2."

Taxi drivers are one of the most active people in Putian late at night.

Driver Lin asked the reporter whether he was looking at shoes with poor Putonghua, and gave a positive judgement: "absolutely no gains."

I can't see the goods now.

If there is no acquaintance, no one will talk to you.

Arin once pulled out countless visitors to the mall. When he learned that most people were rushing to pick up the stock of the high explosive shoes, ah Lin was puzzled. "Is that the shoe that the mother sweeping the floor is wearing?

Now it's all over the country? "

At 4 in the morning, when the last group of guests left, the door was pulled down and the LED lights began to go out.

Anfu electric mall finally fell into the darkness of silence.

Only the empty cartons stacked outside the stalls, the tricycle that parked beside the street, prove the existence of all this and welcome the coming night.