The Nine King Who Loves Investment Has Launched 1 Hundred Million To Buy The Fund, And The "Pants King" Will Achieve 2 Billion 900 Million Revenue This Year.

The nine herd king Limited by Share Ltd (hereinafter referred to as "nine herd king") announced in the evening of June 10th. The wholly-owned subsidiary of Tibet, the nine capital investment limited liability company of Shanghai, the industrial and Commercial Bank of China (hereinafter referred to as "nine Sheng Investment") signed the "8 yuan two phase private equity investment fund private equity fund contract" with the Shanghai wide yuan asset management Co., Ltd. (hereinafter referred to as "Shanghai wide asset") and the Societe Generale Securities Limited by Share Ltd (hereinafter referred to as "trustee") (hereinafter referred to as the "contract"), subscribed the wide advantage growth 8 two phase private equity investment fund (hereinafter referred to as the "fund") RMB 100 million yuan.

The purpose of this investment is to obtain financial investment income. The company will make use of its own funds to make financial investments under the premise of ensuring the funds needed for daily operation. It will help improve the efficiency of capital utilization and will not affect the daily production and operation activities of the company. The company will continuously strengthen internal control and risk prevention, continue to track and analyze the situation of the subscription fund products, understand the direction and operation of investment in a timely manner, strengthen supervision, and make arrangements for fund management in advance so as to ensure the safety and profitability of the investment funds of the company.

According to public information, the king of nine herd was founded in 1998 and started with the production of western trousers. With its unique production technology and abundant samples of human body data, the design is appropriate and the products fit well. It has become the leader of China's men's trousers Market since 2000. It has ranked first in the domestic men's trousers Market for eighteen consecutive years. Since 2000, the company has carried out its first strategic transformation from single trousers production enterprises to comprehensive business casual wear areas, with increasing categories. At present, the company has covered many kinds of costumes such as jackets, shirts, T-Shirts, suits and so on.

According to the financial report, in 2018, 9 Mu Wang realized total business income of 2 billion 730 million, an increase of 6.6% over the same period last year, and realized a net profit of 530 million attributable to the owners of the parent company, an increase of 8% compared with the same period last year. The earnings per share were 0.93 yuan. In the first quarter of 2019, the company realized 800 million of the total business income, an increase of 7.2% over the same period last year, and 270 million of the net profit attributable to the parent company increased 40.1% over the same period.

During the reporting period, the non recurring gains and losses had a great impact on the performance of the king, and the total amount was 170 million yuan, of which 180 million yuan was invested in the disposal of transaction financial assets and liabilities. After deducting the non recurring gains and losses, the net profit of the returned parent was 360 million yuan, down 18% compared to the same period.

From the perspective of business structure, "men's trousers" and "jacket" are the main sources of revenue. Specifically, "men's trousers" business income is 1 billion 120 million, revenue accounted for 42%. "Jacket" business income was 750 million, revenue accounted for 28%. "Shirt" business income was 300 million, revenue accounted for 11.2%.

From the perspective of profit contribution, the gross profit of male trousers is the largest. During the reporting period, the gross profit margin of King Mu was 56.6%. Among them, "male trousers", "jacket" and "shirt" accounted for 44.1%, 26.1% and 11.8% respectively. The gross profit margins of "men's trousers", "jacket" and "shirts" are 60.3%, 53.4% and 60.8% respectively.

The first textile net reporter learned that during the reporting period, nine Mu Wang realized the integration of industry and finance through clothing multi brand and industrial chain investment, emerging industry investment, financial investment and so on, and helped the main business development. In terms of financial investment, the company invested in CAITONG securities in 2014. In the four quarter of 2018, it withdrew in the first quarter of -2019 and contributed a lot to its performance. Among them, the first quarter of 2018 and 2019 contributed 164 million yuan and 119 million yuan respectively. By the end of 3 2019, the Treasury securities held by nine Mu Wang had all been sold.

In 2015, nine Mu Wang invested 16 million 390 thousand shares in Korea's clothes house and accounted for 7.82% of the total capital stock through the Jing Lin nine Sheng fund. Han Du Yi Shek had submitted the IPO filing materials and was accepted and is still listed in the counselling period. In April 2019, the company's wholly-owned subsidiary, nine Mu Wang retail, as a limited partner, signed the subscription agreement with the SkyWonderlandLimited and the relevant guarantor as a general partner. The two parties intend to jointly register a limited partnership in the British Virgin Islands. The company invested $20 million to subscribe to the category A limited partner of the SPV. The purpose of the SPV is to invest in GreenwoodsBloomFund III, L.P. ("King Lam fund"). In addition, nine Mu Wang also invested in many industrial funds such as Jing Lin nine Sheng fund and new culture fund.

In 2019, 9 Mu Wang plans to achieve operating income of 2 billion 900 million yuan, the total cost and period cost 2 billion 380 million yuan, and the number of channels increased by 50-150.

In terms of investment business, nine Mu Wang will start a platform based strategic project based on core customers' life circle and company's resource capability. With strategic mergers and acquisitions as the first priority, professional focus and opportunity investment as the supplement, the integration of industry and finance will be realized through clothing multi brand and industrial chain investment, emerging industry investment and financial investment, so as to help the main business development, build an orderly platform for multi business development, balance the risks of the system, and promote the company to become the leader of the fashion industry of elite life.

In the main aspect of clothing industry, nine Mu Wang focuses on the acquisition opportunities of clothing brand and apparel industry chain upstream and downstream, continuously enriches the brand matrix of the company, promotes the development of the three major garment operation platforms, and promotes the core competitiveness of the company.

New industry: Nine Mu Wang will pay attention to the new business, new technology and new mode of fashion industry, invest in fashion ecological chain, and build smart fashion portfolio to promote the development of garment industry.

Financial investment: the company will invest in cultural, educational, financial, environmental protection, medical and other one or two level market projects that meet the needs of consumer upgrading and profitability.

The industry believes that the poor environment of the retail business has slowed the income side of the company, and the demand side needs to be changed. At present, the main brand is still dominated by revenue, and small brands such as FUN still have larger extensions to expand the space and expect to continue to increase the volume. In addition, the sale of financial securities of nine Mu Wang in the first quarter of 2019 is thickened and its performance is obvious. The diversified layout of investment business is expected to bring certain support to the performance.

Wang Liping, an analyst at Shen Wan Hongyuan, said that the five main themes of the main brand of the nine Mu Wang were meticulous operation, and actively upgraded in the past two years, and the construction of the emerging brand matrix was completed.

In terms of channel structure optimization, nine Mu Wang continued to build large shops with large area, good image and high flowing water. In 2018, the average area of nine storehouse brand stores reached 103 square meters, an increase of 7.2% compared with 2017.

In terms of product planning and upgrading, since the beginning of spring and summer products in 2019, King Mu has realized the "3+3" mode of product ordering and replenishment in the 3 seasons of spring, summer, autumn and winter, which has improved the precision of product design and reduced the risk of inventory.

Brand publicity is also showing a trend of diversification. Nine Mu Wang has promoted the brand new "gentry" image through multiple ways as a costume sponsor project for Chinese sports delegation dress supplier (2018-2024 years) and 2018 World Snooker Shanghai masters.

In addition, nine Mu Wang has expanded two major platforms outside the main brand. After nearly three years of development, five brands of fashion quality and fashion and fashion two platforms have been formed. In February 2019, the company intends to jointly establish a joint venture with KitsuneFrance. In the future, it is expected to operate Kitsun and related brands in mainland China, Hongkong and Macao, and achieve diversified coverage and personalized needs through multiple brands.

Wang Liping believes that the nine Mu Wang is the leading domestic high-end men's wear industry, multi brand matrix molding, in addition, the company's main brand of men's clothing continues to upgrade and optimize the efficiency of the store, the sub standard continues to push forward, is expected to turn into a new stage of net growth in the number of stores, the emerging brand matrix endogenous incubation + external cooperation layout is completed, the framework is completed, the long-term growth of space. Taking into account the investment profit thickening profits of the first quarter, the number of stores in the future is expected to continue to expand.