"What Is Fashion Fashion Maybe..." North Clothing Fashion Communication Academy Press For Graduation Season

In midsummer, a large drama that combines drama, music, singing and dancing, rap, video, fashion show and new media art.

A few days ago, it was opened at Beijing Institute Of Fashion Technology.

The 2019 undergraduate course

Prelude.

The whole performance is based on the theme of this graduation project "what is fashion Fashion Maybe..."

As the main line, 137 graduates from four major majors of communication, advertising, photography and performing bring different forms of original programs and works, highlighting contemporary youth's thinking and interpretation of fashion, and the campus culture full of youth and creativity and vitality.

At the opening show, Professor Jia Ronglin, President of Beijing Institute Of Fashion Technology, and the president of the school of fashion communication, the famous media woman, Ms. Sally Wu and her classmates, took part in a dialogue on the spot to create a hot topic for the whole nation.

So, what is Sally Wu's understanding of this year's graduation design theme "what is fashion?" she told reporters that the answer to a question is often to end a journey and turn it into a page history.

Question fashion is also writing history. Of course not.

The unique charm of fashion is that the most valuable question is not the answer, but the problem itself.

"What is fashion? This problem is a source of power. Questioning promotes the development of fashion, reveals the increasingly rich connotation of fashion, and finds fashionable space.

Therefore, fashion is a problem. It keeps us thinking for a long time, always keeps the courage to break the rules and always keeps the wisdom of watching.

It is very proud that we have seen this attitude, courage and wisdom in graduates of the Fashion Communication Institute.

The graduates of Fashion Communication Institute nurture the idea of fashion with the spirit of youth, and use creative actions to spread the power of fashion.

What is fashion, the ultimate answer is answered by them, using today's graduation exhibition, with tomorrow's social achievements.

We look forward to... Together. "

At the same time, this event also invited many artists inside and outside the school to participate together.

Among them, Zhang Jian, the famous fashion director who was called "the father of Chinese model", acted as the director of the opening show.

The audio-visual elements such as the new media art works of the music musician, artist Hong Qile and the dynamic posters of the graduation exhibition, through the LED stage and the scene environment design, create a large immersive experience atmosphere for the multi-dimensional fashion communication feast, so that the audience will be amazed.

In the fashion show part of the show, with the theme of midsummer night, 47 graduates from the direction of professional fashion show and fashion director bring their design and choreography performances.

The whole show is divided into three chapters: Carnival, gathering and farewell. The students presented their graduation ceremonies with creative costume design and dress matching work, and the multiple interpretation of the drama midsummer night's dream in the fashion.

Adhering to the concept of "design creation fashion and fashion leading design", the students led the audience into the wonderful fantasy of midsummer night's dream with rich design language and infectious stage performance.

This time, they speak for themselves and voice for fashion.

Xin Yi Xin, as the first college in China to be named after fashion communication, is not only a continuation of the youth theme of the 2018 fashion carnival, but also highlights the spirit of coming to the future, embracing the future, keeping pace with the times, and moving with the United States. This is not only the first time in China, but also the name of the University of fashion communication, Beijing Institute Of Fashion Technology.

The new "show" appeared on the stage of the graduation ceremony of the northern dress and even the whole university, and through the graduation design exhibition, the opening show, the night of the photography, the first stage of the professional advertising communication, the new stage of the stage shows the 2019 graduates' thinking and re understanding of fashion, professionalism and their own development, and also reflects the unique interdisciplinary characteristics of the fashion communication academy.

(reporter Jiao Yanling)