Young And Fashionable, 2019 China Home Textile Products Special Committee Annual Meeting Revealed The New Bright Spot Of Bed Products Market.

In June 14th, China Home Textiles Association 2019 bed products Specialized Committee annual meeting It was held in Tianjin.

Vice president of China Textile Industry Federation and President of China Household Textile Industry Association Yang Zhao Hua Senior Consultant of China Textile Machinery Association Zhu Xian min Vice President Hou Xi Vice chairman of China Sewing Machinery Association Wu Ji Ling Tianjin Baodi Beijing Tianjin Zhongguancun science and technology city management committee secretary Wang Hao Shang Shang Shen Bei (Group) vice president of Limited by Share Ltd, chairman of Shanghai Fortune Fu Intelligent Manufacturing Co., Ltd. Xia Guo Qiang The head of Tmall home textiles. Qian Jun (photo holder), chairman of mercury Holdings Group Li Lai bin Luo Lai, vice chairman of life Polytron Technologies Inc Xue Wei bin General manager of Qingdao Yun Shang Wu Lian Technology Co., Ltd. Sun Ling bin And other guests, as well as the head of domestic textile bed industry cluster, the chief producer of domestic textile key bed products enterprises, and more than 200 representatives of the enterprise members of the bed special committee. Vice president of China Household Textile Industry Association Xiao Hong Zhu Host.

Yang Zhao Hua In his speech, he said that the choice was held at the annual meeting of the Special Committee on bed products in Baodi, Tianjin, not only because Baodi has geographical advantages in the national strategy of Beijing Tianjin Hebei coordinated development, but also because in the past 10 years, it is located in Tianjin Baodi. Shang Gong Fu Yi Intelligent Manufacturing Co., Ltd. Closely following the development direction of China's home textile industry, earnestly listening to the needs of home textile enterprises, and making great contributions to the automation development of the industry. The annual meeting will further promote the close ties between home textile enterprises and sewing machinery industry, textile machinery industry and automation equipment enterprises, strengthen exchanges and cooperation, enhance the intellectualization level of the home textile industry under the trend of full integration of the two technologies, and create efficiency through improving efficiency.

When it comes to the economic performance of China's home textile industry, Yang Zhaohua said The overall performance of home textile industry tends to be stable in 1~4 months. From the perspective of the category of export products, the export of bedding products has increased steadily. According to industry statistics, The amount of home textiles exported to the United States accounts for 30% of the total export volume of home textiles. Among them, four categories of products have great market advantages, namely: Quilts, mattresses, blankets and chemical fibre covers 。 These four products account for more than 66% of the US market share. Statistics also show that the annual export volume of China's chemical fiber products to the US is about 590 million US dollars, of which two main domestic enterprises occupy 280 million US dollars, accounting for nearly 50% of the total exports of this category, and the export of towel industry is basically the same. Speaking of the challenges and impacts of Sino US trade war on the home textile industry, Yang Zhaohua said that in the past, this is a very good situation for China's home textile industry, indicating that China's home textile industry has a larger voice in the international market and has control over the market and channels. But with the escalation of Sino US trade war, for those home textile enterprises with large export volume, they are far more affected than the whole industry.

Under the influence of Sino US trade war, many home textile enterprises are considering reducing the impact of trade war through "going global". Yang Zhaohua emphasized that In the past, enterprises would consider labor cost factors more when they "go out", but we should take a comprehensive consideration. At the same time, we should also notice that India has occupied a great advantage in the US market in terms of carpets, towels and cotton bed products. Therefore, in the face of the impact of Sino US trade war on the home textile industry, we should subdivide categories and compare the pros and cons. Home textile enterprises should seriously analyze their own positioning, see the location of enterprises in the industry, and comprehensively measure the layout.

Yang Zhaohua said that the China Home Textile Association will also conduct detailed data analysis on the impact and trend of the Sino US trade war on the home textile industry and enterprises as soon as possible, and release the analysis report to provide reference for home textile enterprises.

On the domestic market, the home textile data of 1~4 months this year are very gratifying. In recent years, the domestic electricity supplier channel growth momentum is swift and violent. At present, the association is working with Tmall to promote and guide the development of home textile enterprises to become fashionable and younger, so as to meet the consumption needs of the "post-80" and "post-90s" groups. In particular, the "head" enterprises should play a leading role in transmitting the trend to the consumption field, enhancing their influence on the consumer groups, and then allowing the industry to push forward to a "fast fashion" step.

At the meeting, Hou Xi, vice president of China Textile Machinery Association The keynote report of the application of Intelligent Manufacturing in textile industry is made. He pointed out that at present, under the situation of increasing the cost of all kinds of production factors, textile enterprises urgently need to reduce employment and increase efficiency. Therefore, From single machine to complete system integration, the development of workshop to digitalization, automation and intelligence, shortening the process flow of textile equipment and improving the utilization ratio of raw materials and equipment has become the development direction of Intelligent Manufacturing in textile industry.

He introduced the typical examples of textile intelligent manufacturing system applied in chemical fiber, spinning, weaving, dyeing and finishing, nonwovens and home textiles in recent years, such as: New Feng Ming Group The integrated integrated industrial Internet platform for the integrated chemical fiber industry. Bei Zi (Beijing) Technology Development Co., Ltd. And so on, providing the spinning intelligent workshop system solution. Jingwei stock The spinning intelligent workshop system solution, Heng Tian Heavy Industries Intelligent sizing system solutions, as well as Chang Fu Yi intelligent manufacturing (Tianjin) Co., Ltd. Home textile intelligent system solutions and so on. At present, automation and digitalization have been implemented in the textile intelligent manufacturing system solution projects. Most of them have adopted the industrial Internet. Some of them have intelligent equipment and functions. Some projects also use big data and artificial intelligence technology. This fully reflects the characteristics of the three ways of Intelligent Manufacturing in China, which are parallel propulsion and integration development. Next, the China Textile Machinery Association will work with the China Household Textile Industry Association to promote these mature cases.

In terms of the related platform policies of textile intelligent manufacturing, the Ministry of industry and the Ministry of Finance issued the 144 projects of the 2016 intelligent manufacturing comprehensive standardization new mode application project notice. There are 4 entries in the textile industry. 。 In 2017, the 165 items of intelligent manufacturing comprehensive standardization and new pattern application project were announced. There were 12 entries in the textile industry. 。 In 2018, the 157 items of intelligent manufacturing comprehensive standardization and new mode application project were notified. There are 9 entries in the textile industry. 。 Because this year has changed the way of directly supporting projects, Hou encouraged the intelligent manufacturing system solutions suppliers to participate actively and make good use of relevant national policies.

Around the current consumption upgrading of the quality of home textiles, home textiles and other hot spots in the industry. Qian Jun, head of Tmall home textiles and textiles (shadow Cheng) Shared at the meeting. "Home textile and fabric 2020 fiscal year plan" 。

1, according to the data, the growth rate of Tmall platform has maintained two digits per year, while the domestic bed market has shown a slower growth rate. Among them, the suite products occupy the leading position in the home textile and fabric products online, and the most representative of the industry.

2, from the point of view of buying people, online consumers are getting younger. The percentage of "post-90s" users who use Taobao mobile is far more than 50%. While the physical store consumer population is aging, the offline consumer groups have not been effectively replenished.

3, the slow growth of the industry is a representation. Actually, it is the disconnection between industry supply and demand, resulting in the homogenization of product supply.

In view of this, Tmall home textile fabric is given. Four coping strategies Brand upgrading, category upgrading, category breakdown and standardization to meet the emerging needs of the market and young consumers. Since December 2018, Tmall's home textiles and textile products have launched the strategy of younger products. The "90's" and "95 after" consumers have doubled the number of users and the amount of consumption. In the future, Tmall will continue to tap the potential of young consumer groups through the adjustment of business and commodity structure.

As an enterprise, we should seize the trend of younger market, pay attention to young consumer groups, and speed up the layout of younger commodities with the help of platform data capabilities, so as to meet the needs of young market.

Xia Guoqiang, vice president of Shanghai Limited by Share Ltd, and chairman of Fu Yi Intelligent Manufacturing Co., Ltd. It is believed that the innovation of the commercial side has a market view for the home textile industry, but the innovation of the production side is the foundation and foundation for the development of the enterprise. These two innovations are integrated into the production end, that is, product innovation and production mode innovation. Only product innovation can break through the innovation of traditional production mode, maximize the use of automated production tools, and reduce the synthesis with the improvement of comprehensive capabilities, thereby enhancing the competitive advantage of enterprises.

The meeting is also right. "Zhang Jian cup. 2019 China International Home Textiles product design competition" An explanation was made. Since its establishment in 2006, Zhang Jian cup has become a window for the promotion of home textile brand culture and a platform for designers to communicate. It is the most authoritative, professional and influential home textile product design competition in China. 2019 competition "Yi, life" As the theme, it will return to the core purpose of home textile product design, establish the overall concept of "big home textiles", and consider home textile design in the overall home environment, and advocate docking with upstream and downstream industries. This year's contest will be selected as the "2019 China Textile Product Design Award", "China home textile brand culture Award", "China home textile original product design award", "China home textile future designer star" and "Chinese textile original design network Popularity Award" and other awards.

At the meeting, Wu Jiling, vice chairman of China Sewing Machinery Industry Association The development status and trend of sewing equipment industry in China are introduced.

Li Laibin, chairman of mercury Holdings Group Combined with the development of mercury business, the Internet transformation of home textile enterprises has been exchanged.

Luo Lai, vice chairman of life Polytron Technologies Inc, Ming De inheritance business consulting Limited by Share Ltd founder Xue Weibin We share the genes of enterprises' leading and evergreen businesses.

Sun Chuanbin, general manager of Qingdao cloud clothing union Technology (Beijing) Limited by Share Ltd This article introduces the transformation and upgrading of home textile industry in the era of IOT.

In addition, the conference also exchanged the research and development situation of Fu Yi Home Textile automation equipment.