Tmall International 618 Small Country Achievement: High Growth Rate Exceeds 500 Times.
Tmall 618 is a growth opportunity for overseas brands in the first half of the year, and the traditional export power is still strong.
According to Tmall's international data, the June 16th zero point began, Tmall 618 entered the sprint stage, the European export "small number of countries" collective demonstration of explosive force, business growth faster than the traditional exporters of the United States, Japan, South Korea, Australia.
In the first day of the 16 day sprint, Russia, Austria, Finland, Greece, Hungary, Portugal, Holland, Czech, Norway and Israel respectively ranked the top ten of the national turnover growth.
With the help of Tmall international, Russia's brand has entered the vision of the Chinese people in 618 this year, and has become the top ranking of the world in terms of the speed of over 500 times over the same period. The brand of Librederm, the most effective essence of its cosmetics brand, and the purple sugar of KDV brand, has become the two largest single product that Chinese people like to buy.
It is noteworthy that in the first 618 hours of this year's sprint phase, Austria ranked second as the year-on-year growth rate of 20168%, which is 40 times that of the Austria brand in 2018, which was 500% overall growth in the overall turnover of Tmall international. Up to now, a total of 55 Austria brands have entered Tmall international, including Lomography, AKG, hogl and so on, covering more than 20 categories such as accessories, watches, digital, shoes and clothes, snacks, etc.
At the same time, Spain's sunscreen brand Isdin sold 35000 pieces of antiaging sunscreen for 10 minutes, and the Japanese brand city doctor 10 minutes over the first 618 days of last year's sales; Italy cosmetics brand KIKO star single product 4 Department small clarinet lipstick 30 points sold 30 pieces, 10000 brands; Spanish brand martiderm star single product beauty cream sold nearly 100000 in the first 1 hours.
In addition, Finland's LUMENE sleeping mask, Greek Korres yogurt cleansing milk, Hungary Omorovicza Queen's water, Portuguese Prozis high protein energy bar, Holland PHILPS electric toothbrush, Czech Dermacol Concealer foundation solution, Norway Lifeline Care deep-sea fish oil, and Israeli Silk'n hair removal instrument are all popular products of Tmall 618 this year.
In April of this year, more than 50 overseas collectives applied to Tmall international for "quick settlement", and planned ahead of schedule in the second half of the year. A total of more than 270 brands from 12 overseas countries, including Tmall and Tmall, entered Tmall international, an increase of 65% over the same period last year, of which Europe and Asia accounted for more than half of the brand.
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