Official Announcement! Xu Weizhoucheng FENDI Peekaboo Is The First Chinese Spokesperson.

June 17, 2019, Rome, Italy extravagant brand FENDI formally announced that actor and singer Xu Weizhou became spokesperson for FENDI Peekaboo, which is also the first Chinese spokesperson for the brand. Since its cooperation with FENDI, Xu Weizhou has been promoted from the initial promotion to the deep cooperation, and has been promoted to endorsement in the market investigation. The news of his promotion to the FENDI spokesperson has attracted the attention and heated comments of many netizens.

In 2017, Xu Weizhou unveiled the FENDI event The China Peekaboo Project in the capacity of FENDI new power ambassador, and also opened long-term friendly cooperation with FENDI. In March and April of the same year, FENDI set up a limited time shop in Beijing and Shanghai respectively, and Xu Weizhou was invited to the scene again. With the deep cooperation of many brand activities, Xu Wei Zhou also took FENDI as the overall form in other important occasions, concerts or MV shooting, leaving a leading figure for every important moment. Peekaboo handbag launched 10th anniversary, Xu Weizhou pioneered the introduction of the new men's Peekaboo X-Lite handbag, so that Peekaboo project activities to be completed.

And in May of this year, FENDI once again held in China for 2019-20 years in 12 years. Men's wear and Women's wear In the series of fashion shows, Xu Weizhou is the first participant in brand history. Walking show The star guest is also the first show in the history of the brand. At 4 p.m. Beijing time on June 17th, Xu Weizhou will also attend the 2020 spring and summer men's Wear Exhibition in Milan as spokesperson. After four years of development, the commercial value of Xu Wei Zhou has been affirmed.

After three years of cooperation, from the brand ambassador to the spokesperson, Xu Weizhou's every step has been steadily and steadily, and his youthful and energetic personal image is not bad. fashion Taste, unremitting pursuit of attitude and vigor and style and FENDI's brand spirit coincide, as well as its own strength and influence is also rising. No wonder many netizens are not surprised by its endorsement of FENDI, and even give a very high rating: "strong combination between the two brands", "this endorsement can be said to be very appropriate."

In 2016, after his debut as an actor, Xu Weizhou continued to film and film "I can not love my girlfriend", "ping pong" and "vegetarian spy". He has completed the creation and distribution of many albums of light and THE TIME, as well as several rounds of Asian tour, which has high popularity in China and even South Korea, Thailand and other Southeast Asian regions. In addition to music, film and television works, Xu Weizhou's appeal in the field of fashion is also increasing. The influence and strong fans appeal to the public, loyal fans and up to 99.9% media friendliness. index Show its commercial value.