YOUNGOR'S First "Workshop" Opened For Trial

In June 16th, YOUNGOR opened the first "workshop shop" in Hangzhou's joy city to show its new exploration in new retail.

Workshop opens

Since 2016, YOUNGOR boss Li Rucheng called out "five years to rebuild a YOUNGOR". YOUNGOR has upgraded its products and channels in two aspects. In the middle of 2018, YOUNGOR intelligent factory launched the leading digital garment shop in Asia, and built a smart sales platform to strive to get through online and offline. At the beginning of the year, YOUNGOR joined the A100 strategic plan of Ali, and the two sides launched a comprehensive cooperation from the three main lines of business, technology and intelligence. In May this year, YOUNGOR signed a strategic cooperation agreement with Shanshan to optimize the retail channel. brand Value, explore new retail scenarios.

YOUNGOR told reporters that the opening of the first "workshop" in the country can be a glimpse of YOUNGOR's attempt to reshape the three elements of "people's freight yard". On the customer side, the goal of YOUNGOR shop is clear -- trying to open up a market for younger groups, which is one of the reasons YOUNGOR preferred the pleasure city. "Joy City" is unique in many large shopping centers in China. It aims at the 18-32 year old new middle class, which is reflected everywhere in both design and business planning. fashion , personality, Trend The elements are very suitable for the crowd positioning of YOUNGOR workshops. YOUNGOR related responsible person said.

Compared with previous stores, the decorative tone of the whole shop of YOUNGOR shop is composed of five components: "red, yellow, black, white and green". At the same time, all the objects in the shop should be metal, bamboo, solid wood, colored glaze, etc. Material Science 。

On the display of goods, YOUNGOR workshop stores gathered many brands such as YOUNGOR, MAYOR, Hart Schaffner Marx, hemp family, and so on. Women's wear brand YOUNGOR LADY. On a single item, YOUNGOR has chosen the most fashionable clothing elements of these brand lines to pursue a more youthful market demand.

Meanwhile, YOUNGOR completed its first joint IP in history: The Lion King series T-shirt was launched. With the strong push of the new generation of consumers, fans economy and net red economy have become a force that can not be ignored. This attempt is also intended to attract the 85 consumers to walk into YOUNGOR and re recognize YOUNGOR by the upcoming live lion king movie.

Reconstruction of "people's freight yard"

The "human" in the new digital retail is to redefine the user portrait. People are the core of the new retail, and the center of human resources can be reconstructed accordingly. This is the defect of traditional retailing, which leads to slow response in the optimization of cargo and field. YOUNGOR is trying to integrate digital consumers with consumers in real life, making data the core production factors, distributing production data and adjusting production relations.

At the same time, YOUNGOR's "field" under new retail should be the integration of all channels. YOUNGOR told reporters that in the past, traditional retail competitiveness was low, and there was no lack of product homogenization and supply and demand mismatch. Consumers are more willing to pay for products that they like. To understand the needs of consumers, match them according to needs, push customers' thoughts, and sell customers' love, which is the reconstruction of "goods" by new retailers.

At the sales side, YOUNGOR has set up a "smart platform", which is the product of the Internet economy in recent eleven years. It is an intermediate platform for communication between front office and backstage technology. Ali began to build the platform in 2015. The Tencent announced in September last year that it started to build technology stations, while YOUNGOR's "intelligence platform" started from August last year and "double two" has been fully launched. With the help of the power released by China and Taiwan, Li Rucheng's O2O strategy in the "five years' reinvention of a YOUNGOR" in 2016 has taken shape.

Taking inventory as an example, from a consumer's perspective, after the online and offline inventory is opened, buyers can place orders online, and the nearest stores will be delivered and enjoyed the same price. Similarly, when a buyer sees a favorite garment on the line, there is no size in the shop, he can also place the order online, and distribute it by other stores on line or offline.