Attention! Jingdong, Tmall, Suning 618 Latest Battle Situation Released

As of June 18th, 17, Jingdong, Tmall and Suning 618 had the latest performance. 618 has gone through fifteenth years, it has been developed from the anniversary of an electronic business platform to the Mid Year Carnival of the entire retail industry.

Look at the latest results of Jingdong, Tmall and Suning 618 at 18 on June 18th.

Jingdong: as of 14, the cumulative order reached 179 billion 500 million.

As at 14 hours in June 18th, the total amount of Jingdong's 618 16th anniversary celebration from June 1st zero has reached 179 billion 500 million yuan. As of June 18th, an hour ago, Jingdong turnover increased by 65% over the same period last year.

Jingdong appliances: Jingdong household appliances only use 2 minutes and 36 seconds to break the 1 billion mark. Among them, the air conditioning category only used 7 seconds turnover exceeded 100 million yuan, ice washing category in 2 minutes to break through 400 million yuan, the United States, Haier, GREE three. brand In less than 3 minutes, hundreds of billions of dollars were broken. The opening hours are only one hour, and the total turnover of Jingdong appliances doubles compared to the same period last year.

Jingdong Supermarket: in the first hour of June 18th, Jingdong supermarket turnover increased by more than 120% over the same period last year. Among them, the 1 minute turnover of the slacks is 6 times that of the same period last year. The 10 minute turnover of the foreign wine category is 5 times that of last year. The 20 minute sales of mouthwash is 6 times that of the same period last year, and 1 hours for the category of noodles and 126% for the same period last year.

Jingdong fresh: 1 hours of opening sales of 2000 tons of products, of which imports accounted for 500 tons of fresh, as at 13:42 on June 18th, Jingdong has exceeded 618 in 2018, the whole day sales.

Furniture home: in the first 10 hours of June 18th, the sales volume of children's table and chair sets increased by over 200% over the same period, and the turnover of intelligent clothes dryer increased by 180% over the same period. The turnover of computer chairs increased by over 150% over the same period last year, and the turnover of commercial office furniture was 19 times that of the same period last year.

Jingdong Logistics: 618 this year, Jingdong logistics has used the largest intelligent warehouse in Asia - 23 "Asia first", and the largest robot warehouse in the country -- more than 50 different levels of unmanned warehouses, the number of processing orders of these intelligent warehouses has increased by over 99% over the same period, which has become the key force for Jingdong logistics to deal with the 61 billion 800 million order orders, ensuring that more than 91% of the warehousing and integration service orders have reached or reached the next day.

Dada: at 11:30 -13 on June 18th, 30 minutes, the dada knight has delivered more than 1 million parcels to users, and the five cities in Shanghai, Beijing, Shenzhen, Guangzhou and Chengdu have the largest number of orders. According to statistics, during the 618 period of this year, the total mileage of the dadas knights is more than 110 million kilometers, equivalent to 150 times of the earth's return to the moon.

Auto parts: BMW, in the 24 phase 0 interest rate spike of Jingdong 618 launched this year, 150 BMW X1 sold out in 3 minutes; 50 percent off new ones, such as Buick, Roewe, brilliance Renault and Roewe Ei5, which were grabbed at 10 o'clock, were all grabbed in 6 seconds; as at 10 o'clock in the morning, the motorcycle turnover increased by 372% over the same period, of which, the turnover of Wuyang Honda increased by 870% over the same period.

College consumption: Tsinghua has the strongest purchasing power, and iPhone XR is the best seller. According to the calculation of the amount, Tsinghua University has acquired the top prize in Beijing's major universities, followed by University of Science and Technology Beijing, Beijing University of Posts and Telecommunications, Beihang University and Beihang University. Shanghai Jiao Tong University (Minhang campus) has the strongest purchasing power in Universities in Shanghai. According to the order amount, iPhone XR swept Beijing, Shanghai, Guangzhou and Wuhan, becoming the most popular purchase products for college students, plus second OnePlus Pro 7.

Five Star Appliance: as the first 618 of Jingdong's strategic investment in five-star electric appliances, the five-star cooperation of Jingdong is the first big success: Five Star electric appliance stores have increased their turnover rate by more than 55% over the past 618 years. Five Star Electric Appliance Co., Ltd. in June 15th, the first to achieve a 618 special budget, Nantong, Suzhou and many other Township and township shops sales are over 10 million, is expected to end 618, the overall turnover will achieve 200% growth. The number of digital channels of five-star electrical appliances increased by 128% compared with the same period last year, and the turnover of virtual terminals on staff terminals increased by more than 300% over the same period last year, mainly due to the empowerment of Jingdong.

Global hoarding: 10 minutes online in June 18th, the global turnover of sea hoard increased by 3 times over the same period. Among them, the 1 hour business volume of imported coffee machines increased by 292% over the same period last year, and the volume of imports of hair dryer increased by 186% over the same period last year. The turnover volume of Bio island increased by 18 times compared with that of the previous year. The 5 minute turnover of Japan's VAPE mosquito repellent products was 20 times that of last year.

Tmall: over 100 brands traded last year, double 11

Transaction brand: the latest data show that over 100 brands have exceeded 11 last year, including CPB, L'OREAL, Watsons, City doctor, deluxe, PEAK, Rui AO and other more than 100 domestic and foreign brands.

Tmall appliances: in June 16th, Tmall's power in 90 minutes broke the whole day's deal last year. Us, Haier, GREE, AUX and other household appliance brands quickly entered Tmall's 618 billion club. Small appliances break 1 minutes, and 4 minutes break last year.

Tmall live: Tmall 618 zero point to open only 15 minutes, Taobao live driven spanactions broke through the billion mark. From this year's Tmall 618 broadcast industry, the industry's clothing, beauty, food and other head products are eye-catching. In June 16th, Tmall, a beauty care company, used the live guided business to do business in the Qing Dynasty, which lasted for 2 minutes over the whole year, and over 1 million hours. And 3C, such as glory, millet, vivo and other digital businesses, as well as small and medium-sized household appliances, home, mother and baby category businesses have picked up the "live tools." Data show that zero just over 1 hours, glory official flagship store live business turnover increased by 80 times daily.

618 first day performance: in June 1st, Tmall's 1 hour turnover exceeded 10 hours last year, apple broke 2 points and 45 seconds, Nike broke 4 minutes, and Marni broke through the first day of last year.

Tmall new product: during Tmall 618, more than 80% of the core brands have released new products, while Tmall has purchased more than half of the total number of new users. Data show that the proportion of new products purchasers after 80 to 90% reached 74%, and the contribution volume increased to 76%.

Domestic brands: in the "billion club" brand with a turnover of 100 million, the domestic brand accounted for 60%, and nearly 200 new brands grew faster than 1000%.

Juhuasuan: in just more than 10 days, Juhuasuan brings 300 million new customers to the brand. Take the "tens of millions of explosive groups" as an example, as of June 17th, Juhuasuan had more than 180 tens of millions of explosive trading groups, and more than 4700 million explosive class groups, and completed a small target of "10 million explosions group 100 million explosions" every day. On the Juhuasuan platform, there are more than 4200 single products sold.

According to the background data, the average amount of sales per unit of sales will be able to bring thousands of new customers to the brand. In this case, Juhuasuan brings more than 50 million new customers to Tmall during Tmall 618.

In addition, during the Tmall 618 period, Juhuasuan gained growth in the sinking market. In June 16th, the number of users and purchases increased from 100% to five in three to five cities.

Intime department store: in June 17th, Yintai department store and Taobao jointly invited Taobao, the first anchor of Taobao, to shoot short videos and live broadcaster with Yintai commercial CEO Daniel Chan. This is a major case of Yintai and Taobao's content marketing during the 618 period.

During the 618 period, the Hefei District online store of intime general store was full of carnival, online special brand 50 percent off selected products, cosmetics sales, single product super value purchase, online Yintai shopping guide recommended, hot selling list, wear treasure collection, food and gourmet 50 percent off grab tickets and other 618 meow Street APP activities.

Suning: 12 hour full channel orders increased by 171%

As of 12 noon on June 18th, suning.com's total channel orders increased by 171% over the same period last year. In the first hour of June 18th, orders increased by 215% over the same period. As of 18, 1 hours, the cumulative total of 23 million 580 thousand people, 500 million yuan to divide up the expansion of red packets.

Large appliances: suning.com air conditioning 12 hours sales exceeded 380 thousand sets, online sales surged 183%, retail cloud sales increased 24 times compared to the same period last year.

Suning.com color TV sales grew by 105%, and sales of 65 inch and above screens increased by 211%.

The order volume of ice washing increased by 83.7%, of which the number of refrigerators increased by 77.8% and the washing and washing machine increased by 97.6%.

As of 12, the United States, GREE ranked two, AUX ranked third, with the strength of the line, AUX in this 618 qualifying game or will continue to decline.

Mobile digital intelligence products: as of 18 days at 12 o'clock, iPhone Xr, glory playing 8A and iPhone 8 Plus are among the best selling products of mobile phone TOP3. Apple, glory and HUAWEI become consumers' favorite brand TOP3.

Computer office sales increased by 60% over the same period last year. Among them, notebook orders grew by 45%, game equipment orders increased by 105%, Gigabit route orders grew by 130%, office stationery orders increased by 220%.

Smart digital sales increased by 180%, smart watches, bracelets, etc. Sportswear Prepared by consumers, sales increased by more than 350%; among them, HUAWEI watches increased by 360%, and the glory Bracelet increased by 390%.

Sales of smart door locks increased by more than 240%. Intelligent sliding door locks are excellent and become the patron saint of more people.

Female consumption: women are still the main consumers. Suning Wukong list shows that the 12 hour sales of red children increased by 230%, and the growth rate of puzzle toys was gratifying. The growth rate of puzzle toys increased 5 times, and the sales of feeding and toiletries products exceeded 200 thousand.

Clothing department stores: Sales of clothing and general merchandise increased by 289% year-on-year, sales of gold and jewelry increased by 326% year-on-year, gold jewelry was the most popular, sales increased 398% year-on-year, including Zhou Dafu, Zhou Shengsheng and China gold three leading brands. Color, gold, platinum and other accessories for young people are becoming more and more popular in suning.com. Sales increased by 354%, 236% and 192% respectively. In order to meet the upcoming Tanabata, sales of diamond category increased by 163%.

Male consumption: 618 Men's wear Sales surged by 423%, of which the Hai Lan home T-shirt is the most popular single item. Men's Shoes Sales increased by 123%, and the sales of men's watches increased by 97%. The sales of men's watches also increased by 97%. Heavenly kings, tissos, rosici, Seiko and Shanghai were the five biggest choices for men.

Health care: as of June 18th, 12 points, Suning supermarket Pharmaceutical Business Center online sales increased by 257.5% over the same period. The most popular brands are fish jump, Tomson times key, Durex and Qingyuan hall. Among them, the fish dive electronic sphygmomanometer YE660D reached 12 points in June 18th, and sales increased by 216% over the same period last year.

Suning Finance: during the 618 period, Suning financial services also escorted consumers. As of 12 noon, HUAWEI, Apple and GREE became the brand TOP3 of capricious payment.

Suning shop: 0 points passed in June 14th. The 6000 Suning stores in China officially opened second pieces of half price marketing in APP and store. As of 23:59 PM, Suning store's sales record has reached a record high.

On the day of June 14th, the Chengdu Chunxi Road store sold more than 174999 yuan daily and sat on the top 6000 stores in the country.

For this year's 618 e-commerce platform promotion activities, Zhao Ping, director of the International Trade Research Department of the China Council for the promotion of trade research, believes that consumption has shown a strong growth trend during the 618 period of this year. 618 has been the anniversary of the development of an e-commerce platform, and has become the shopping carnival season of the entire retail industry. 618 is not only an important festival for businesses to release new products, but also consumers enjoy substantial benefits. It is an important opportunity to judge the trend of consumption in the whole year and even in the middle of a year.

Data show that in 2018, the per capita disposable income of the whole country was 28228 yuan, and the per capita consumption expenditure of the whole country was 19853 yuan, and the consumption tendency was as high as 70.3%, that is, the average income of our residents was more than 70% of their income for consumption. In the first quarter of 2019, the propensity to consume remained above 65%. Moreover, as China moves from east to west, consumption tends to be further enhanced in the region. This strong consumption tendency has been fully reflected in the 618 promotions. It can be seen that the willingness of the residents to consume is strong and the potential consumer market is large in the future.

In Zhao Ping's view, from the general trend, quality consumption still occupies the mainstream during the 618 major promotion periods this year. With the continuous improvement of the quality of goods and services, due to the obvious trend of personalized and diversified consumption, the quantity of explosive products is no longer concentrated in a few fields as before, but will be scattered in many subdivision fields that can focus on new demand and create new supply.

In addition, the large electronic business platform, using the advantage of big data, has created many new products, new services, new formats and new models for the real economy. It not only enriched the commodity category of the platform, but also provided a good solution for changing the current retail business "thousand shops side" and "thousand shops and same products" problem, and more accurately met the personalized and diversified consumer demand, greatly improving the consumption experience. These new products, new formats and new models have also become the bursts of consumption growth during the 618 period. Author: Chen Xinsheng