In The Wave Of Consumer Upgrading, Feng Launched Its Own Brand In The Past Century To Enter The Mainland Market.

According to the report on China's consumption upgrading index (2018), the comprehensive index of consumption upgrading in China has increased rapidly, and after 85 and 90, it has become a new consumer body in China. This group generally has advanced international vision and new consumption concept. They have a strong consumption ability, pursue individualized and tasty lifestyles, pay attention to the quality of life, and expect the diversity of shopping experience.

For new consumer groups, they not only buy goods, but also buy an experience. The new consumer groups represent not only a group of people, but also a new way of life. Driven by them, China has gradually entered the new consumption era which tends to be rational, balanced price and quality.

The supply chain management giant, one hundred years old enterprise Feng Group, has been committed to serving the domestic and foreign consumer market for many years, and is deeply aware of the lifestyle and value pursuit of consumers. Feng Li group's Li Feng Research Center has studied China's retail market for many years, and obtained its objective and accurate data through its unique network of relations, and analyzed the latest trend of national consumption in all aspects. They insist that only by understanding the changes in consumers' needs and habits can they provide products that satisfy the needs of consumers.

In the face of the rapidly developing consumer market, Feng Group creatively put forward the idea of "policy selection" and created its own brand to meet the needs of personalization and quality of new consumer groups. What is "policy choice"? "Curate" is based on its rich product and procurement experience. It selects the best and most suitable products from all over the world based on its rich product and procurement experience, and designs customized high-quality product series according to the habits, needs and preferences of Chinese consumers. It not only complies with the development trend of the global retail industry in the future, but also Reinves the new value in the process.

From putting forward the idea of "policy selection" to putting the idea down to reality, it all benefits from Feng's group's own flexible and efficient supply chain ecosystem and its 113 years of global sourcing experience. Li Feng has more than 10000 factory procurement networks worldwide, providing procurement and supply chain management services to Feng's brand.

Daily necessities are the projection of a person's spirit and the true embodiment of style. This also means a higher demand for quality. Feng Group is well aware of this. They have a young and creative team to master the latest trend of international fashion, and the experience of internationalized products and brands also enables this team to better understand the needs of consumers. They have created a series of high quality daily necessities for individuals and families in different stages of life. Their brands include home life brand Inspired Living ("IL"), baby brand Tiny Toes, pregnant women's brand L "apricot", "Ai Bei Ke", functional and sports brand FNTL, women's underwear brand Trubody Jane, and men's underwear brand Andras ande and so on.

　 Home life brand IL exhibition hall

　 Baby brand Tiny Toes exhibition hall

Maternity brand L 'apricot AI Bei Ke exhibition hall

The lifestyle of modern consumers is constantly changing, and the demand for functional products is also increasing. Feng's design team is also aware of this. They integrate the technology elements into their products, and select functional fabrics for windbreak, rain protection, sun protection, and even skin care functions to meet the diversified needs of new consumer groups.

Ladies' underwear brand Trubody Jane, adding skin care ingredients to fabrics with innovative microcapsule technology.

In addition, Feng's group has many years of experience in helping customers to control the quality of products. It has strict management and supervision on product sources, raw materials, product safety, labor safety, production environment, environmental protection and other aspects.

At the beginning of this year, Feng's own brand IL official collection store was formally launched, where consumers can find high quality daily necessities for different stages of life. In April, IL flash store registered in Shanghai K11, from the store layout to product display, all perfectly interpreted the essence of quality. IL works hard to choose durable good things, hoping to lead more consumers to understand the texture of products and increase the ritual of life.

IL flash store login to Shanghai K11

In the past hundred years, Feng has been able to stand up to the present day by relying on the constant exploration and practice of the market, as well as to accurately understand the psychology of consumers, and to bring high-quality products and service experience to consumers. This time, Feng made use of "strategic choice" to meet the needs of consumption upgrading, launched his own brand, and set off a new revolution in the retail market.

The challenge is always in the wave of consumption upgrading. Although new retailers meet the needs of consumers in terms of content, form and experience, the essence of retailing will eventually return to the product itself. Only from the perspective of consumers, can we continuously provide high quality products, highlight the taste and style with creative design, truly achieve "customer oriented", and brand value can be more real and ultimately win the trust of consumers.

About Feng's group

Feng's holdings (1937) Limited is headquartered in Hongkong and is a privately owned multinational group. Feng's holding is the main shareholder of Feng's group. Its core business covers the entire global supply chain management of the consumer goods market, including trade, logistics, distribution and retail. The Group employs 42000 employees in over 40 countries. The development of Feng's group has a long history. The group was founded in 1906 and developed into a global supply chain management business from the export trade business. The group has witnessed the glorious history of Hongkong and the Pearl River Delta region becoming one of the most important places of production and trade in the world today. Today, the group focuses on creating the future supply chain, helping brands and retailers gallop in the digital economy, and creating new opportunities for brands around the world, developing new product categories and expanding new markets.

The group's listed companies include Li Feng Limited (Hongkong stock exchange code: 00494), Li Biao brand Co., Ltd. (Hongkong Stock Exchange Stock Code: 00787) and Leah retail Co., Ltd. (Hongkong Stock Exchange Stock Code: 00831). The group's private retail businesses include Li Hong investment limited, Lishi Holdings Limited, Litong clothing (Holdings) Limited, toys "anti" city (Asia) business and Suhyang Networks.

For more details, please visit the company website: www.funggroup.com