How Does Shi Fan Li Build Stronger Brand Potential?

Eifini Eve and Li's light duty field Women's wear brand SEIFINI Shi Fan Li is secretly storing stronger brand potential.

In the 618 years after the curtain down, Hangzhou Yifeng song clothing has won good results: eifini Eve Li Dan brand finished the whole day's performance in 10 minutes last year, and SEIFINI Shi Fan Li brand 15 minutes to complete the whole day's performance last year, the first day of sale opened up 188% over the same period last year. As one of the most famous brand development strategies of Yifeng song clothing in Hangzhou, SEIFINI and eifini Eve Li and MM Mai have captured differentiated market segments to meet the diversified needs of consumer groups. Among them, SEIFINI is a women's clothing brand specially designed for young workplace OL, positioning the age group among white-collar workers aged 25-30.

Compared to the main brand Eve Li prison, according to the Chinese women's wear leading brand queue, the subbrand MM Mai lemon has been growing at a high speed. SEIFINI's development attitude is relatively low key, but the brand has inherited a company's diversification and new retail development strategy, and has opened a unique development road in the field of light duty women's wear, which has become an indispensable force in the category of Chinese women's wear brands.

Actor, movie and TV drama, topic effect, celebrity endorsement plus

Seize the psychology of consumers, continue to impress consumers with the heart of brand marketing to enhance consumer stickiness, which has always been the marketing feature and strength of Yifeng song costumes. Cross border IP cooperation, artistes carrying goods and film and TV shows are the three powerful tools. This year, Yifeng song costumes, the three major brands, are making efforts in the whole line, making strong topic marketing: Eve Li's brand spokesperson, supermodel ho Sui's interpretation of Eve brand is a walking textbook, and actor Wan Qian is wearing eifini 19 summer new product.

MM Mai lemon in this year's big hot "pretty good", because Chen Yao with the money to wear a lot of praise; anglebaby is wearing MM Mai Bai white shirt shooting magazine hard shots.

SEIFINI and Shi Fan Li both strengthened their efforts in bringing artistes to bring goods and film and television drama implants, and reached a peak in the first half of this year. Popular stars Tang Yan, Tian Jing, Wang Junkai, Yang Zi, Yang spancendent and so on have joined the SEIFINIx Pok Er mon jointly to deduce the brand smart spirit.

In the film and TV drama, Shi Fan Li has also gained a lot of money. The brand has been favored by many young drama resources this year, such as "the brightest star in the night sky", "the hour of our warm hour", "we are still young", "I only like you" and so on. In addition, there are media reports, micro-blog red book and other platform recommendation, etc. the ultra-high exposure rate not only conveys brand image and culture positively, but also promotes sales.

A few days ago, SEIFINI Shi Fan Li also officially announced that young actor Li Qin became the spokesperson of brand image. Li Qin's passion for performing arts and his attitude towards life are the same as SEIFINI's Enjoy work, Enjoy life, and the constant pursuit of comfortable and elegant clothes for new women in the workplace.

In this era of work is also part of life, Shi Fan Li emphasizes that the elegance of clothing lies in the comfort of action and provides effortless fashion dress for every new woman in the workplace. Brand ownership fashion The work series and the easy private suit series are embodied in 2019 early autumn blockbusters shot by Li Qin in SEIFINI, Svan Li. The two styles are reflected.

In the 2019 early autumn series of Li Qin, the spokesperson, SEIFINI Shi Fan Li broke the original style of autumn, joined the pleat stitching grid, silk ribbon bow tie, Ma Long color system grid, oil painting splicing and other ingenious elements and detail design.

The perfect combination of temperament actors and light duty fashion brands is a constant expectation. With a clean atmosphere, it can deduct the salt and sweet workplace and life, and unreservedly provide a classic guide to wear. It also enables consumers to have a deeper understanding of SEIFINI's style.

Setting up a strategic store to speed up the national layout

At present, for this year's channel strategy, Shi Fan Li revealed that it will focus on opening strategic stores to enter the national high-end department stores and shopping centers. Now it has been stationed in department stores and shopping centers such as Han Guang Department store, the Mixc, Wanxiang Hui, WTO and so on. The number of stores will exceed 500 in the same period next year.

We hope that SEIFINI will continue to lead the development of China's light duty women's clothing brand.