Luxury And Authenticity? Temple Library And Chinese Academy Of Sciences Launch AI Identification System

With the development of artificial intelligence technology, the application of AI technology in various industries has also begun to blossom, for example, "AI+ car" hastened the technology of automatic driving and auto parking, and "AI+ agriculture" brought up the platform of intelligent agriculture and agricultural data service. With the help of AI and big data, traditional industries are developing new vitality.

A few days ago, temple library announced the joint establishment of the Chinese Academy of Sciences Computing Institute - the temple library AI joint laboratory with the Institute of computing technology of the Chinese Academy of Sciences. The two sides will make use of the growing big data and AI technology to develop intelligent identification system and intelligent content distribution system.

In fact, in the field of luxury consumption, fakes have always been the biggest obstacle to the development of the industry. With the development of the industry, luxury appraisal has become an independent industrial chain. This time, the "AI Joint Laboratory" jointly established by the temple library and the Chinese Academy of Sciences, together with the AI identification technology, will inevitably bring new changes to the field of luxury appraisal.

Growing demand for luxury goods

With the improvement of economic development and the improvement of living standards, luxury goods are no longer a consumption choice for very few people. The demand for luxury goods is constantly improving.

Bain consulted a new personal luxury consumer market report recently revealed that the global luxury market will remain 4%-6% growth in 2019, and the overall sales will rise to between 27 billion 100 million and 27 billion 600 million euros. Among them, China is still the most important growth base. Bain consulting believes that in 2019, China's luxury consumption market will continue to maintain rapid growth, driven by the growth of 12%-20%, will continue to drive the upgrading of the overall industry market value.

The rise of the secondary market is becoming an important driving force for the growth of luxury consumption demand. Whether at home or abroad, the secondary market seems to be in full swing. Abroad, The RealReal, a second-hand luxury consignment website, formally submitted the IPO prospectus. At home, Jingdong's second hand e-commerce platform "rap" and electronic recycling platform "love recycling" strategic merger, second-hand electricity providers continue to heat up. According to people in the luxury industry and investment circles, second-hand luxury goods, as an important category of the secondary industry, is ushering in a new period of rapid growth.

In fact, young consumer groups have a higher degree of acceptance of second-hand goods, which has become an important reason for promoting the rapid development of the second hand luxury goods industry. According to McKinsey's survey, China's younger generation of "post-80s" and "post-90s" has grown into the main force of luxury consumption. In his report, Bain stressed the strong consumption force from China's Z generation. Bain consulting believes that Z generation has undertaken millennial consumer pairs. brand The importance of the connection between culture and personal identity is more widely accepted in Internet social networking, sustainable development, second hand luxury spanaction and so on.

Subjectivity restricts the development of appraisal industry

Despite the bright prospects of the luxury market, the quality issue has always been a thorn in the industry. The reason for this sticking point comes from two aspects, one is the repeated prohibition of counterfeit goods, the other is the immaturity of the appraisal industry.

China luxury electric business report 2019 released. The report shows that in 2018, the sales of luxury goods and electronic products across the whole network exceeded 140 billion yuan. It is estimated that in 2019, the total market size of China's online luxury goods will exceed 200 billion yuan. However, the experience of Chinese consumers online shopping luxury is not too "cool", online shopping luxury dissatisfaction rate of 42%. According to statistics, the supply rate of luxury brands in China's online channels is 73%, the rate of non official products is 81%, and the possibility of customers buying fake goods is more than 48%.

Due to the long existence of the consumer market of non special counters, the counterfeit goods have been flooded. The phenomenon of fake imitation products selling frequently happens. Purchasing is one of the main channels of fake commodities.

Recently, a "650% profiteering! Luxury purchasing fake fraud exposed the high imitation package price 1200" content brushing micro-blog, friends circle, quickly boarded the hot search list. The reason for this concern is that most fraudulent overseas purchases can even forgery small shoppers, shopping videos, logistics information and other consumer buying letters. In fact, fake selling has become a major obstacle to the healthy development of luxury goods industry.

Against this background, luxury appraisal industry arises at the historic moment. Identification is an important part of luxury spanaction. If we can not solve the problem of authenticity of goods, we can not promote the normal spanaction of luxury goods.

At present, the identification method used by luxury appraisal industry is artificial identification. For example, the establishment of luxury appraisal office in many cities is appraise and valued by authoritative experts. The RealReal and temple library are all practitioners of this way.

However, the cycle of training appraisers is longer, and the ability of appraisers is uneven. Objectivity is an important reason that restricts the large-scale development of the appraisal industry. The immaturity of the appraisal industry has hindered the prosperity of the luxury market to a certain extent.

AI intelligent identification, terminator of identification problem

With the continuous development of the luxury goods industry, coupled with the long-standing problem of counterfeit goods, the demand for luxury goods identification is growing. At this time, the improvement of identification technology has become the dependence of the identification industry to achieve explosive growth.

The "AI Joint Laboratory" set up by the Institute of computing technology of the Chinese Academy of Sciences (CAS) is intended to use advanced computer technology to solve the problem of subjectivity in the identification of luxury goods industry. Under the premise of ensuring the identification error rate and the efficiency of identification, AI intelligent identification technology can realize the intelligent identification of goods through the discriminant analysis of the machine, which breaks away from the traditional identification field's dependence on the appraiser.

In addition, AI intelligent identification can also help enterprises to reduce operating costs and enhance efficiency of identification. With the rapid expansion of the scale of spanactions, the platform can accumulate more spanactions and identify data. These data can improve the accuracy of AI intelligent identification through deep learning and machine learning. To a certain extent, it helps to control operation costs and improve the efficiency of identification.

In fact, with the development of the luxury consumer industry, the AI identification industry can not only provide users with a faster, safe and reliable identification channel, but also change the entire high-end consumer products ecological chain, and provide strong technical support for the luxury electronic business platform such as temple library, so as to realize the two-way prosperity of the whole appraisal and luxury goods industry.