2019 In The First Half Of The Year, What Did UNIQLO Do?

fast fashion brand There are exit in the domestic market, relevant stores, counterattacks... Today, as the domestic market structure is becoming clearer, fast fashion players are fighting against the clock to consolidate their positions. UNIQLO, as one of its members, acts frequently and frequently lets people brush up their friends circle. What exactly did it do in the first half of 2019?

As of the second quarter of February 28, 2019, UNIQLO sales increased by 9.4% to 623 billion 200 million yen compared with the same period last year, and net profit increased 58.3% to 40 billion 600 million yen compared with the same period last year. The number of stores in mainland China was 673, the 28 stores in Hong Kong and Macao, 67 stores in Taiwan, and the total number of 768 stores in Greater China. UNIQLO's achievements have benefited mainly from the growth of China's market and online business.

On -6 1 May 31st, UNIQLO continued to open seven stores in seven cities in China, including Hangzhou, Changsha, Lishui and Linyi. According to relevant data, UNIQLO opens 80-100 new stores every year in China. In mainland China, UNIQLO stores are mainly concentrated in the first tier cities with strong purchasing power, which will further penetrate into the two or three tier cities in the future, and their dependence on the Chinese market will also gradually increase. Even if UNIQLO is developing strongly in China, we have found that it will increase its layout in Southeast Asian market from the list of its main cooperative foundries, which is closely related to the increase in domestic labor costs.

UNIQLO UT has been carrying culture and animation all along. Trend And games, and because of this, more and more UTcover groups. In June 3rd, UNIQLO and the American graffiti artist KAWS jointly sold clothes. The joint series produced 1 million pieces and sold them in 1 days, with sales reaching nearly 100 million yuan. This is also a phenomenal marketing success. Through this joint sale, we see that the trend culture is increasingly permeating. Young people prefer to have their own label clothes to show their individuality. In the first half of this year, UNIQLO also launched UT, UNIQLO UT x Street Fighter and linkage T-shirt series to harvest memories of generations. At the same time, we need to look at it rationally. Is it a sentiment or a trend? The tide that can really withstand the test is not blindly following the wind, but finding the right one is the most important.

The fast fashion battle of cards is in full swing, and more and more talents are being grabbed. This year, the fast selling group of UNIQLO parent company decided to raise the salary level of its employees. The monthly salary of 650 graduating graduates scheduled for April 2020 increased by 21% to 255 thousand yen, or 15 thousand yuan, compared with the current 210 thousand yen. Meanwhile, XXX will consider raising salaries for employees who are recruited before April this year. Behind this pay raise is to attract more talented young people and prepare for the expansion of its brand. Akai Tamaki, Maki Akaida, appointed chief executive officer of UNIQLO Japan, the first female CEO in UNIQLO history. This also indicates that UNIQLO's management posts are more open to women and create more job opportunities. From the grassroots to the top, a forward-looking talent layout lays the foundation for future development of UNIQLO.

UNIQLO's ambition continues. In recent years, through the linkage of big IP, UNIQLO does absorb powder continuously, but as a fast fashion brand, it is also important to return to the product itself. In the situation of fast fashion recession, UNIQLO's anxiety and challenges remain. The poor performance of Japan's domestic market is in sharp contrast to the rapid development of the Chinese market. So how long can we bet on the Chinese market and how long it will continue to grow as a whole? Let's wait and see.