Trend Collision: "Subculture Fashion Tide Salon"

The trend of global culture is booming, and the tide of national tide, beauty tide, Japanese tide, retro street and street style are surging. The tide of tidal culture is becoming more and more turbulent. The development of tide brand has entered a period of rapid development.

Sponsored by Zhejiang Sci-Tech University, Zhejiang Fashion Industry Federation and Linping New Town Management Committee, the "Asian culture fashion tide Salon", hosted by Zhejiang Sci-Tech University International Fashion Research Institute and art Town, was held in June 14, 2019 at Zhejiang Sci-Tech University International Education Institute.

Salon invited fashion experts and tide leaders: INXX, centimetre, European hug, WOLFZONE, Macheda, STUBBORN, FLAM, Nocao, dove eye, LUTRA JUMP, walk the front door, Thrillscrew and other tide leaders to discuss the trend culture pmission and development.

Before the start of salon, Ma Xinpu, deputy secretary of the Linping new town Party Working Committee, gave affirmation and congratulations to the fashion wave salon activities, indicating that the present art town is making full efforts to create a new Chinese fashion landmark, a new blue ocean for innovation and business, and welcomes more talented people to gather here.

Dr. Zhu Weiming, vice president of the International Education Institute of Zhejiang Sci-Tech University and Secretary General of Zhejiang Fashion Industry Federation, presided over Ben Tscharon.

The trend of subculture

The theme of "sub culture trend" is shared by INXX co-founder and vice president, iron hand. In 2013, the trend culture was still in its infancy. INXX, as one of the first brand collection shops in China, saw the vast market.

Today, the trend is finally coming to an end in China. Tracing back to the trend, it will be found that the way of its outbreak is directly related to the region. The Japanese Harajuku trend system, which was first accepted by American culture, has gradually spread its influence to the whole Asia and the world.

"The iron hand summed up" the extreme personality, without modifying the self label, the serious fit of the current epidemic, the deep cultural core, distinct and fission positive value pmission, is the trend. "

Tide brand entity development and innovation mode

Cai Fulin, chairman of CCM clothing, shared the "tide brand entity development and innovation mode", and introduced the history and tide brand innovation mode of tide brand entity development in detail.

Cai Fulin believes that the innovation of tide card requires innovation in all aspects of R & D, service, management and logistics, so that tide clothing can be "wear and sell", and combine the fashion trend with the needs of consumers, so that clothes can have their own "personality".

Chinese traditional silk revival in the new era

Professor Li Jialin, deputy director of the Chinese Academy of brocade and the academic committee of Zhejiang Sci-Tech University, explained the "traditional Chinese silk revival" in the new era. It introduced the past and present life of silk. He thought that Chinese silk still had great development space at present, and its future development needs three elements: original intention, innovation and ingenuity.

Original intention is to inherit traditional culture. Silk also needs "Chinese core". Innovation needs Chinese silk to integrate modern technology and enhance cultural and technological content. Originality is to create high-quality fashion products and establish international brands.

Construction and interpretation of fashion children's clothing culture

Shao Ningling, chairman and founder of European Huai Chao Tong, shared the story of the birth of the European embrace.

In detail, the brand story, the development process and the brand culture have been explained in detail. Shao Ningling hoped that the core culture of European embrace "delivering love" also brought some thoughts and Inspirations to the people present.

Personalized customization of Chao brand

Liu Yiqun, founder of China's top ten designer and Wolf Road brand, has shared the theme of "tidal brand personalized customization".

It mainly introduces two aspects of brand advocacy and tide brand personalized customization.

He thinks that there are three aspects of tide brand: no joint name, no tide card, personalized customization, intelligent factory.

And with their own Wolf Road as the

He explained his understanding of these three aspects.

New trend brand docking Salon

Finally, the creation of new space, the new trend of the master card, and the docking with the field enterprises were carried out in the incubation and communication. The design concept, development plan and operation direction of the brand were discussed thoroughly. The Macheda chaired directors published their own unique views on the subculture tide brand, and put forward innovative and entrepreneurial suggestions to the cutting-edge designers and principals.

This sub culture based fashion innovation and entrepreneurship salon ended perfectly, and the activity achieved the integration of production and teaching of fashion professionals, and optimized the training mechanism of three talents.

Source: Wang Jia Jia international fashion research.