Industry Downturn -- Acceleration Of Local Garment Brand Spanformation

Observing the recent capital operation and brand strategy dynamics of local garment enterprises, it is easy to see that many garment enterprises are accelerating the spanformation and upgrading.

YOUNGOR refocuses on garment industry

This year is the 40th anniversary of YOUNGOR's establishment. In April 30th, YOUNGOR issued a notice on investment strategy adjustment. The announcement said that in order to achieve the goal of maximizing the value, the company intends to make a major adjustment to the development strategy, and will further focus on the development of the main garment industry in the future. Besides strategic investment and continuing investment commitments, the company will no longer carry out the financial equity investment in the non main sector, and take the opportunity to deal with the existing financial equity investment projects. At the shareholders' meeting in May 20th, YOUNGOR chairman Li Rucheng once again expressed his plan to return to the main garment industry. This also means that YOUNGOR has implemented the strategy of "three carriages" (clothing, real estate, investment) in the past 11 years. This year, the investment business will be stripped. YOUNGOR will refocus on the main garment industry, and real estate will become the only sideline.

Vigna S changed his name to Jin Hong Group

In May 22nd, Vig Nash announced that in order to enhance the corporate image, highlight the company's strength and integrate resources, and further expand the company's size to enhance the overall competitiveness of the group, it is proposed to change the name of the company and set up a group company, while changing the company's securities abbreviation. Vigna S fashion Limited by Share Ltd intends to change the Chinese name of the company to "Jinhong fashion group Limited by Share Ltd". The English name is changed to "JinhongFashionGroupCo., Ltd.". The company's securities referred to as "Jinhong group", and the company's securities code 603518 remains unchanged. On the same day, Vigna S also issued a notice on changing the scope of company operation and amending the articles of association. Apart from retaining the original clothing, clothing, accessories, design, production, development and sales, it has increased services such as equity investment, technical services, enterprise management services and consulting, information technology services, cultural and creative, self-supporting and various commodity and technology import and export businesses.

GXG landing port exchange

In May 28th, the domestic men's wear GXG officially landed at the Hong Kong stock exchange, with the stock code of 1817.HK. The group was established in 2007. In addition to its core brand GXG, the group also operates 5 brands, including GxgGeans, Gxg Kids, Yatlas and 2XU. GXG is the group's biggest performance engine. GXG obtained its investment from LVMH's L CattertonAsia fund in 2016, and L CattertonAsia invested 4 billion yuan to purchase 70% of its shares as its largest controlling shareholder. By the end of 2018, the company had 2250 retail outlets nationwide, including 720 self operated stores, 532 partnership shops and 998 outlets, and incorporated into Tmall three, WeChat vip.com and other three business platform. Since the launch of the VIP membership plan in 2009, the total membership of the group has reached 11 million 200 thousand.

Lining starts Guangxi supply base

In May 22nd, Lining group's Guangxi supply base was officially launched. This is the first time since the establishment of Li Ning Co in the past 30 years, it has built factories for the first time to engage in the manufacturing links of the upper reaches of sporting goods supply chain. The base involves research and manufacture of raw materials, sports shoes, sportswear, and so on. Li Ning Co's supply chain has long relied on outsourcing. At present, the progress of Lining's supply chain base in Nanning has been signed. The annual production of 5 million pairs of sports shoes has been signed. The following production lines including clothing, equipment, bags and so on will also be launched. Lining's goal is that the Nanning plant will take up the capacity of the group 1/3 in the future, and the remaining capacity will continue to seek cooperation from external suppliers.

Hai Lan's home is entering the Japanese market.

Hai Lan's home recently opened the first Japanese store in Tokyo's wing dream city, marking the first time that the brand entered the Japanese market. It is reported that Hai Lan's home will open 3 new stores in Japan this year. Since last year, Hai Lan's home has further accelerated its overseas market expansion process, opening its stores in Singapore, Malaysia and Thailand. In May last year, the 350 square meter Hai Lan home HLA Singapore opened its first store, and the 8 month Hai Lan home HLA opened its first store in Thailand in Bangkok. In the next 3 years, Hai Lan's home will continue to set up shop in Singapore, Malaysia and Thailand, and gradually realize the strategic goal of "entering new Asia" as a starting point for the full march into Southeast Asia, and moving out of Asia to the world.

ABC Kids enters the US market

After 35 years of development, China's children's wear brand ABCKids plans to start the first step of international expansion. It will start selling high-end colorful department store products to high-end department stores and professional boutiques in the US, as well as part of the US e-commerce platform. The ABCKids brand is a children's clothing brand under the starting stock. It is committed to providing children's clothing and footwear products with a wide variety of styles and styles. At the end of 2018, there were 2397 stores in China, including 23 direct outlets and 2374 stores in the 3~13 stores. At the end of 2018,

Sanfo outdoor achieves strategic cooperation with X-BIONIC

In May 26th, Sanfo signed a strategic cooperation contract with X-BIONIC AG and Sanfo outdoor became the only strategic partner of X-BIONIC China. X-BIONICAG is registered in Switzerland. The X-BIONIC brand is an internationally renowned technology and fashion brand. It focuses on the design and development of high-tech sports products. It has a bionic laboratory in Italy and focuses on bionic technology research and application. It has about 800 patents registered internationally. The two sides will set up the R & D center of design and natural bionics center to build a new retail system with experience, digitalization, technology and fashion, and jointly design and develop high-tech and high quality fashion sports products. At the same time, all the technology, patents, brands, products and other resources of X-BIONIC will come to the Chinese market through Sanfo outdoor.

Accelerate spanformation and upgrading of garment enterprises

Under the background of complex external environment, slowing economic growth and the overall downturn of footwear industry, many garment enterprises are facing various problems such as declining performance, industry shuffling and so on. Reform and innovation, spanformation and upgrading are not a dispensable option for every garment enterprise, but a must answer to the life and death of an enterprise.

Observing some recent capital operation and brand strategy dynamics of local clothing companies, YOUNGOR has cut off investment business and refocused on the main garment industry. Wagnas has renamed and expanded its business scope. It started in Tmall's menswear brand GXG landing stock exchange. Lining started the Guangxi supply base to get involved in the upstream production and manufacturing links of the supply chain. Hai Lan's home and ABCKids entered the international market, accelerating the process of brand internationalization, and Sanfo's outdoor strategic cooperation with the international sports brand. There are many indications that many garment enterprises are looking for new breakthroughs in performance growth while consolidating their main businesses and markets in the process of development, adjustment and recovery. They are constantly infiltrating new markets and new fields and accelerating the spanformation and upgrading.

Obviously, spanformation and upgrading is not a new word. Over the past few years, many garment enterprises have been or have gradually found their own development models and development directions through continuous restructuring and adjustment. By upgrading the popular industries, exploring new industrial modules, concentrating the integration of superior resources, promoting the layout of online channels, investing in multiple industries, accelerating the internationalization process, and looking for and increasing new sources of profits. However, the spanformation and upgrading of garment industry and enterprises still need to be built on the basis of spanformation and upgrading of garment industry. We need to find new models and new values that meet the needs of the times and the laws of industry development. At the same time, we need to constantly integrate our own superior resources and core industries, so that capital and more valuable projects can be butted together with more effective business models, so as to achieve the purpose of promoting enterprises to enhance their intrinsic value and become bigger and stronger.