Pan Shiyi, Zhou Hongyi And Other Entrepreneurs Concerned About Forwarding Multi Channel Linked Sale 15 Million

Founded in 2008, the temple library group is the largest and multi-dimensional platform of lifestyle in China. In recent years, apart from the widely known luxury goods and fashion boutique business, temple library has opened wider popularity with frequent initiatives in the areas of high-end travel and lifestyle. From June 6th to June 20th, the "KOL business fan" of the high-end lifestyle, invited by the Beijing Expo, has been built for two weeks. Business fan currently has millions of financial and business users, has created massive 100w+ workplace business boutique explosion, and by Pan Shiyi, Zhou Hongyi and other entrepreneurs concerned about forwarding.

The ten million bloggers' exhibition hall is built on the basis of the characteristics of the top bloggers and is based on the social interaction of fans. The theme of this exhibition is "business fan 2232 days". It takes the advanced business life as a starting point to provide the "high-end business fan's sense of vision" and to build new shopping scenes under online and offline. The exhibition site shared the lifestyle guide of WeChat 140+ million business people, and presented a multi brand and multi-faceted way of life including clothing, shoes and hats, lifestyle, even car, home and travel style.

The main consideration of online bloggers lies in whether consumers pay for the authenticity of life styles presented by bloggers. "If you can't really track down its footprints, I think it's meaningless. The representative of bloggers should be a group with a very personality and quality of life. It should be a real blogger's life.

Xiong can, general manager of the international brand center of temple library, think that the focus of every activity lies in the irreplaceable individuality and the unreplicability of the individual, and should be presented in a sincere and sincere way. "Each of our activities is customized and rebuilt. The cost is very high. Because this person's life is pure life, he can't have other people's things.

"To give you the world's beauty" is a strategic plan for the temple library, and also a measure of landing. The exhibition is trying to bring the diversity of lifestyles to the public: "bloggers are very personalities, and their lifestyle is exquisite and popular. Most people may not have arrived yet, but they are looking forward to it. " Bear can add.

Prior to this, business fan also worked with the temple library to create a luxury identification program "big card catch". The program has high topic and strong impact: cut 100 thousand pieces of Herm s Birkin, dismantle 60 thousand and 5 of Rolex (Rolex) water ghosts, burn LV Neverfull, sawing RIMOWA travel boxes and so on. There are also bags displayed in the show. Under the line, all exhibitors have exclusive coupons, which can be placed immediately through Temple library APP. On line, besides online shopping mall, the two sides jointly develop exclusive small programs to further optimize the shopping experience. During the campaign, nearly 15 million of sales were achieved.

At the same time, temple library, business fan and Tencent cooperation live broadcast, get the big data support of the traffic platform. This live broadcast is aimed at the workplace business crowd. The merchandise covers limited luxury goods such as Hermes and Rolex ghosts. It provides targeted products for high-end life scenes and further expands its "high-end user" service circles.

This is the first time that temple library, business fan and Tencent live in cooperation. The first attempt at luxury category live broadcast: the LV bucket bag recommended in the live broadcast, LV men's handbag, BALLY lady happy shoes, BV black belt and Ferragamo's Lok Fu shoes are all sold soon. The sense of substitution under offline activities has brought significant benefits to the live broadcast. "For example, in a live broadcast, a very expensive item, ten thousand LV bags, will be placed immediately." Deng Wei gave the most intuitive example.

And this online and offline linkage also significantly leveraged the demand for high-end consumption. According to statistics, Bottega Veneta, MontBlanc (Montblanc), EMPORIO ARMANI, BALLY, BALLY, Ferragamo, Burberry and other luxury brands have become the hot selling brands of this business fan and online pop up sales, such as wrist watches, bags, men's shoes, women shoes, and so on, the average price is close to 3000 yuan. The consumption of these big names of users is also concentrated in Beijing, Shanghai, Chengdu, Chongqing, Guangzhou and other first tier cities, which directly reflects the users' high consumption power and preference for luxury brands.

Achieving such results is inextricably linked to business owners who have long ploughed high net worth and high purchasing power. Deng Wei said, "our users will start immediately when they see what they like. Before Swatch (Swatch) had a 10000 yuan limited wrist watch, there were 300 pieces in China, dozens of pieces were put on the line, we sold it for a few hours, and many people went to the line to buy it. We also pushed the queen of England to carry a lifetime of Launer bags, the price of 1-3 yuan, hand-made, the production cycle is very long - but our user orders are still very active, now has sold about 2000000.

Direct sale of goods, with high-end workplace single product, luxury hard currency and high scarcity, easy to buy low product sales significantly improved. "We have a very high price for our cooperation with the Temple Bank, and we recommend something like Burberry 35000 yuan for sale." The deep cooperation between temple library and many brands also enables them to recommend products with high satisfaction at a more reasonable price. "Like BV has a briefcase, I bought sixteen thousand flowers abroad before, and the price on the temple treasury is ten thousand. This user thinks it's cost-effective because they originally wanted to buy such a price in the Temple store, and the Rolex we recommended did not have to wait. There are also some hard to buy products. For example, I bought Hermes in the Temple store, because the color, size and style can find what I want, and the temple library can solve these demands." Deng Wei added.

With regard to the opening of live broadcast channels, Xiong can explain: "all the attempts and changes we have made are based on some new technology means now. Our core is unchanged. It is our form and technical means and platform, which is the ultimate goal of solving user needs. Therefore, we will soon be able to break through some new ideas through new technical means and have some better collisions.

After publishing the strategic concept of "giving you a better world", the temple library is trying to build a larger resource circle through the combination of high-end brands, cutting-edge designers, professional buyers, and Shi Shangbo owners, so as to realize strategic value on the basis of mutual benefit and win win. In addition to the newly concluded "Becky s Choice ribekah mobile Wardrobe" created by the fashion blogger Rebecca and the "business fan 2232 days" cooperating with business fan, next, the temple library will continue to work with other well-known Chinese bloggers in the online / offline exhibitions with different themes, and share the brand's life aesthetics through the joint and mutually beneficial exhibition.

"As a lifestyle platform, luxuries are only part of the temple library. The temple library has been searching for every aspect of the extraordinary life. All the luxury brands themselves have made a lifetime brand, so that they can provide some services for the extraordinary people." Xiong can say, "as time goes on and China's rapid development, people's demand for a more comprehensive high-end lifestyle will be faster and more violent. We pursue the needs of users to expand brands and commodities, and then do different content and innovation."

As a native platform, apart from the price advantage, temple library thinks its another advantage is to understand the needs of Chinese extraordinary people, and to maintain the emotional connection with the local customers. "Temple library did not take the positioning of the platform too fashionable, too High Fashion - we may also have some minor flaws, but because of emotions, we are making progress with users." Xiong can think, "time is impossible to replace, temple library for 11 years, all users grow together with us experience can not take away."

At present, the temple library has 27 million high-end registered members, the average passenger price is 3500 yuan, and more than 3800 brands are co operated. It develops dozens of categories including gourmet enjoyment, artwork, Chinese fine goods, luxury cars, private aircraft and more than 400 thousand pieces of products and services from the world, occupying the first market share of the high-end online market in China and Asia. This exhibition emphasizes the combination of product and effect, and completes the large-scale sales / word-of-mouth exhibition based on the immersive experience of multi brands and scenes. In fact, it broke through the previous pattern of distributing only by the bloggers, and gained a lot in the aspects of uniqueness, diversity, innovation and win-win cooperation.