Bosideng Resumption Of Trading Increased By More Than 16% During The High Opening, And International Agencies Were Malicious In The Short Run.

In the morning of June 25th, Bosideng issued a comprehensive denial. Short selling organization All allegations of Bosideng claimed that the report contained misleading, biased, selective, inaccurate and incomplete statements and unwarranted allegations and irresponsible guesses. Affected by this good news, confidence in the market has improved. In the case of Hang Seng Index dropping 0.23% below this morning, Bosideng ($03998) rose by more than 16% at 9 points, or 2.01 Hong Kong dollars / share.

　　 Broker The organization favors Bosideng's prospect and gives "overweight" rating.

Many brokerage firms are optimistic about Bosideng's development prospects. According to wind data, since the Q3 quarter of 2018, domestic brokerages have offered "buy or increase" ratings.

Guosheng securities research reported that "2019 year old brand recovery, product design innovation, marketing promotion, terminal stores optimization and upgrading of a number of measures, with the spanformation of the brand younger, continuous improvement in product quality, fast response mode established, follow-up revenue growth and profitability is expected to significantly improve, Bosideng sales is expected to continue to improve."

Guoxin Securities research reported that "Bosideng deep plowing down jacket for many years, the industry has a strong leading position. Its long history of brand and professional production give its ingenuity to the core, which is different from most local brands.

Bosideng shares resume trading, and foreign institutions are reprimanded for profits and short selling.

In response to the false report of the short selling agency, Bosideng quickly responded to the announcement on the morning of 25 and issued a public notice to refute the allegations of "exaggerating the revenue and profits, the undisclosed related party spanactions, and paying more for the undisclosed insider" at a low price. The financial problems, acquisition issues and disposal of assets were explained in detail. Meanwhile, Bosideng resumed its trading early on the 25 day, and rebounded more than 16% on the Hongkong's Hang Seng Index, which was down 0.23%. According to insiders, Bosideng will announce its annual performance in June 26th, which is currently in a period of silence, refuting the restriction of the short selling agency. "The fundamentals and the response of the new products are all right," he said.

In fact, it is not just a Bosideng company that has encountered short selling from overseas short selling agencies. As China's local enterprises are becoming more and more frequent in the international perspective, their famous brands are often the focus of short selling agencies. In this regard, the relevant analytical institutions and mass consumers rebuke the "common tactics" that such short selling agencies distort the facts to gain benefits.

Notable achievements in the upgrading of Bosideng as the preferred brand of down garments.

this time Bosideng It is rooted in the company's good revenue and the professional strength behind the brand that it can directly reply to the short selling agency so forcefully. Bosteng, founded in 1976, has been a household name in the field of down garments for 43 years. Bosideng carried out strategic upgrading in 2018, focusing on the main channel, focusing on the main brand, and upgrading the products, channels and so on. Subsequently, the company's performance in the downward trend of the economy to achieve contrarian growth. In February 25, 2019, Bosideng has disclosed that as of that day, the retail sales volume of the brand down garment business 2018/19 fiscal year exceeded 10 billion yuan, the cumulative revenue grew by over 35% over the same period, and the sales volume of mid and high-end sales increased by more than 500%.