In The Textile Industry Collective Soup, They Can Eat Meat, Hard Power Is Really The Bottom Line!

How is the textile industry doing business this year?

Xiaobian believes that when you visit ten home textile enterprises, at least eight will tell you: "poor!"

Indeed, due to the adverse effects of the Sino US trade war, the expansion of external weaving capacity and environmental protection, this year's textile industry's business is really disappointing. Foreign trade orders are decreasing, demand side continues to languish, and the peak season is difficult to win.

In the background of many recession and struggling, we can also find companies that are glittering. Under the circumstances of "bad environment", they have completed the upside down trend. When other people can't get the order, their factories need to work overtime. When others are facing a decline in profits or even losses, they can maintain more than 10% growth. When other textile enterprises are worried about the impact of the trade war, they have the courage to say that such high-end orders can not be done by others, only we can do it. Products with high inventory and low price are also available.

Innovation and destiny, hard power is the real bottom line.

Kunshan Huayang New Material Co., Ltd. is one of the representatives who can stand out in the current light market.

The patent wall in Huayang new material limited company may be able to tell you why we can remain competitive in the "bad environment" market.

　　 Huayang patent wall

Huayang main functional composite fabric, products to achieve the quality of military class, exported to Europe and the United States military. Taking Huayang's flame retardant composite fabric as an example, the ski clothing of the European military and the previous winter Olympic Games has a composite fabric made of Huayang. Simply speaking, the process of composite fabric is not difficult. The difficulty lies in that the composite fabric can collect two styles of fabrics, and can also give consideration to the physical performance of fabrics.

　　 Huayang's product research and development department has carried out experiments one after another, from raw material selection and even the thickness of composite fabrics to do research. The products developed eventually can meet the European military clothing standards, meet the requirements of fabric strength and waterproofing, and also meet the European standard of wet impedance RET < 10, which sells for more than one hundred yuan per meter. Waterproofing and flame retardant have not reached the leading level in Korea.

　　 The fabric of European military police is supplied by Huayang.

　　 Firemen's safety protective fabric is provided by Huayang.

　　 Sochi Winter Olympic sportswear fabric is provided by Huayang.

At the same time, when the main products form technical barriers, they will remain innovative so that enterprises can maintain a calm posture in the face of competition and challenges.

　　 Huayang's temperature sensitive discoloration products

Referring to the question of whether the recent trade environment has an impact on the market, Hua Yang's view is quite unusual: "now Huayang's orders have not been affected at all, because the high-end orders of the export can not be done by others. The present trade environment is the test of the industry, and the core competitiveness can be without fear of the external environment."

Developing the strategy with multiple channels

Wujiang Fuqi Textile Co., Ltd. is a textile enterprise which mainly sells beach pants fabrics, and the previous products are exported. It is reasonable to say that under the current situation of Sino US trade war rising, their situation should be quite difficult.

　　 However, in the first half of this year, the sales volume of Fuqi textile reached 130 million yuan, up by more than 10% over the same period last year. The reason why Fuqi textile can be defeated in the current light market is mainly because the enterprise has a strong sense of crisis.

Since last year, the enterprise specializing in foreign trade has begun to try to open up the domestic market and realize the steady development of enterprises through the development of "walking on two legs" at home and abroad. Fu Qi textile has been able to deal with it when the impact of Sino US trade war is coming.

When the tide hits the sand, it gets gold. When the market is good, everyone can earn money, and the pigs on the draught can take off. To test whether an enterprise has the core competitiveness is precisely when the industry is in trouble. Real gold is not afraid of fire, and the depressed market will eventually pass away. But when it is able to reach a new village, it looks at the innovation and crisis consciousness of the enterprise.