Such As Han Holding Li Shang Town: Net Red Mode To "Supply Chain" Need To Understand Consumer Demand.

In June 28th, the 2019 Haining China clothing brand cooperation conference and the Haining Garment Association were held in Haining leather city. This conference is hosted by the China clothing association and the Haining Municipal People's government, and is hosted by Haining leather city and Haining Garment Association.
In the dialogue session focusing on "design cooperation, supply chain driven, exploring new development of the industry", such as Han vice president of Han holding, CEO, Li Shang Town, believes that the front-end of the supply chain is R & D, and the core of R & D is to see the needs of consumers, and make this demand very accurately form the positioning of the enterprise itself.
Lee said earlier that net red may be just a carrier, it is the most suitable carrier for women's clothing sales in this era, but from the user's point of view, the real product is the core. The carrier of net red may be replaced by a new mode one day, but a good product is the most fundamental reason for users to stay. Long term development of personal brand, good product and product strength are the key. At the same time, Li Shang Town also admitted that net red products need diversified styles and massive styles to support, so the supply chain under the net red mode is very difficult to do.
Li Shang Zhen believes that the five most important factors in the supply chain are not only the delivery period, quality and price, but also the efficiency of using styles and funds. For net red economy, style and quality are very important, and price and reaction speed are also important.