The Body Sculpting Underwear Brand Is Called Kimono, And Kim Kardashian Was Renamed Under The Pressure From All Walks Of Life In Japan.

Recently, Kim Kardashian has triggered a new round of social media hot debate, because she recently announced that it will soon launch its own underwear brand, called Kimono, which is similar to the English pronunciation of Rome kimono and the Rome spelling.

The move caused a great uproar in Japan and was strongly opposed by the Japanese, saying that she did not respect Japanese traditional culture and asked her to give up the use of the brand name.

Kardashian's move may be "unintentional" (Kim is her own name, before she has changed the Emoji personal expression pack to Kimoji), perhaps to create a topic for the sake of her new business.

The origin of "kimono" underwear controversy

In June 25th, Kardashian announced on the social platform Instagram and Twitter that its underwear brand Kimono will be officially launched in July, claiming that this series of underwear is made of soft but supportive cloth. It will effectively enhance the female body curve and make women feel confident and charming.

There are 143 million fans on Instagram. Kardashian, who has 61 million 200 thousand fans on Twitter, has enormous social influence. On June 25th, Kimono's official Instagram had 42 thousand fans. By the end of July 1st, the number of official Instagram fans increased to 110 thousand.

The news of Kardashian's underwear brand and the kimono hit the name, which triggered a strong antipathy among the Japanese in the United States. With the spread of social media, it soon aroused widespread anger in Japan. Even the Japanese NHK News reported it all. Many people use the #KimOhNo social media label to declare that the name "underwear" is used to name underwear. It does not respect the performance of Japanese clothing etiquette and insults Japanese culture - "kimono is not underwear!" Please stop the registered trademark! This word is Japanese, not yours! "

The controversy intensified, and the mayor of Kyoto wrote a protest.

In response to the controversy over kimono underwear, Kardashian once said in an interview with New York Times that he did not intend to design or release anything similar to traditional clothes or with humiliation. At the same time, there is no intention to change the brand naming.

Kardashian said he would apply for trademark by the company name Kimono Intimates, and in addition to Kimono, it will also register Kimono Body, Kimono Solutionwear, Kimono World, Kikimono and other related trademarks in turn.

When the news came out, the controversy became more heated. Some netizens said, "she has been to Japan many times, but still has no respect for Japan." "The Japanese government should protest against Kim card Dai Shan."

To this end, the Japanese city of Beijing Mayor Chang Chuan University issued an open letter, hoping Kim Kardashian to rename it. He said: "we believe that the name of Kimono is the common property of all those who love kimono and kimono culture and should not be privately owned. I would like to invite Ms. Kim Kardashian to give you an understanding. Welcome to visit Kyoto, a city of Japanese culture represented by kimono, to experience and understand the quintessence of kimono culture.

Kardashian announces renaming

Under the strong opposition from all walks of life in Japan, Kim Kardashian finally renounced the word "Kimono" on Monday, and rename its underwear brand, but the new name has not yet been disclosed. "My brand and products are at the core of inclusiveness and diversity," she said in social media. "After careful consideration, I will rename my underwear brand."

At present, the official Instagram page of Kimono brand has been closed.

The Japanese Minister said he would send officials to the United States to discuss the matter.

On Tuesday, Japanese economic and industrial minister Yoko Hiroshige said in an interview that officials would be sent to the United States in July 9th and discussed with the United States Patent Office.

He said that it was his duty to solve the trademark problem. Kim Kardashian's "Kimono" brand aroused heated debate in the social media. Although she had renounced the name, the matter still needs careful examination. Yoko Hiroshige said: "the world knows that kimono is one of the most important symbols of Japanese culture, and the United States is no exception."