Qeelin Became The First Chinese Jewelry Brand To Locate In Paris's Wanda Square.

Recently, Kering (Group)'s Chinese jewellery brand Qeelin (Kirin jewelry) announced that second stores in Paris were officially opened. The store is next to the flagship store belonging to Kai Yun's jewelry brand Boucheron (Boucheron), located at No. 26, Wanda Square, Paris.
Wanda Square is located between Paris old song opera house and Le Louvre Museum. It is a gathering place of high jewelry stores. Many famous jewelry companies such as Van Cleef & Arpels (Van Cleef & Arpels), Chanel (Chanel) and Dior (Dior) have opened stores here. As the first Chinese jewellery brand to be settled here, Qeelin Wanda store is expected to further enhance the awareness of western customers and Chinese tourists on the brand.
Qeelin Wanda house stores are mainly Oriental elements. The black and red corresponding wood display cabinets are decorated with glass bells, giving jewelry a mysterious oriental quality. The interior floor design combines the eastern and Western cultures. The fine grey bricks of the old streets of Beijing are echoed by Paris classic geometric flower flooring, so that the Qeelin Wanda store sells the charm of eastern and Western cultures.
Qeelin is named "kylin". It is the auspicious thing in ancient Chinese mythology, symbolizes peace and longevity. Qeelin was founded in 2004 by Chinese designer Chen Ruilin and French businessman Guillaume Brochard. At the end of 2012, Kai Yun Group acquired a majority stake in Qeelin. With the help of Kai Yun group, Qeelin constantly develops the jewelry market and operates more than 40 single brand stores in Asia, the United States and France. Since 2015, the brand has been managed and operated by Christophe Artaux.
Qeelin's business is mainly based on light luxury jewelry accessories. With the continuous development of business, Qeelin has begun to enter the field of high-end jewelry. In 2014, Qeelin launched its first high jewelry series.

Qeelin jewelry series is fashionable and modern, and it often draws inspiration from pictographic Chinese characters. The design of its jewelry series "Yu Yi" is inspired by the old Chinese traditional ornaments, meaning long life locks, which are meaningful and mysterious. In the 2008 Olympic year, Qeelin designed the diamond panda BoBo series, which combines black drill and white drill to make the lovely giant panda perfectly designed.

Author: Xu Bin