Revealing Guangzhou's Thirteen Line: Where Will It Go?

If it weren't for insiders, the thirteen line to Liwan District, Guangzhou might be able to make a clean sweep. Three p.m. is a dividing line. The thirteen lines before and after it are like two different worlds.

At three p.m., it is almost the time for the wholesale market to go out of business. The new China mansion, the red sky and the thirteen row nets are better than others.

Before that, you can see bustling outsiders and even foreign faces. They are generally two class wholesalers, clothing owners and Taobao shopkeepers. When they come here, they must enter the state quickly and search for the money in the posture of grabbing goods. After that, the crowd is going away like a tide, and the wholesale shoppers are dragging their suitcases in the roadside store to sweep the tailed goods or to enter the restaurant to relax their nerves.

Packing, loading and unloading, logistics personnel busy. A large wave of booty will soon be shipped to all parts of the country.

For many people, the thirteen industry is just a place name and a business district. As it changed from a trade system to a wholesale clothing market today, the thirteen elements became a way of life for the people in it.

Today, the logistics, exhibition rack, mould, bag and design business derived from the wholesale clothing are supporting the high-speed running block. Everyone has his own position, familiar with the language of the circle, such as the tide of day brings the order, vigor and wealth to this land.

July clearance season, 100 yuan to buy 4 pieces.

The history of the thirteen elements also dates back to the Qing Dynasty, when the Qing government franchised import and export trade. Since Qianlong revoked all the coastal areas to the Opium War in 1757, the thirteen line of Guangzhou has been the only trading port at that time since the Qianlong reign in 1757.

Today's thirteen line has become a large business district dominated by clothing in Guangzhou. Taking the thirteen roads with a short 400 meters as the center, the streets around the Yi Street, the bean column and the upper Street are mainly composed of the new China mansion and the red wholesale skyscrapers.

Among them, the new China building is the largest and the most popular. Here, you have to familiarize yourself with all kinds of jargon. For example, "take the goods" generally refers to a single take 1-5 pieces, "packing" refers to a single purchase of 5-10 pieces. The new China mansion has 28 floors, 1 to 3 floors are bulk cargo gathering areas, suitable for bulk cargo, and 4 floors are office buildings, only packaged. A customary "rule" here is to get the order only if the number of stalls is required.

Reporters caught up with a good time. Every July is the time when all stalls begin to change season, and the whole building is surging fast buying rush. An endless stream of people is walking around in dense stalls.

The clothes sold for hundreds of dollars outside can be easily purchased for tens of dollars. You have to decide quickly whether to order or not. Time and crowd are moving fast. The little sister will not greet you warmly, but will regret that you have missed a good product.

It's easy to tell which are the wholesale veterans and which are the new customers who come to pick up the leak. The old hand usually carries a black bag, pulls the small trailer, the eye quickly seeks the prey, once decides, starts quickly; but the novice, does not hurry to turn over to look at these clothes the version, the material quality, repeatedly asks the clothing price, to the boss mouth's terminology displays a "muddled" look.

For example, a reporter, who was recognized by a boss as a novice, had to slow down to explain his voice. He showed a cold look in his eyes and asked, "do you understand?" However, because of the fierce competition in the clothing industry, especially in the stage of clearance, even when faced with new novice, stall owners still want to promote business. Usually, 1 clothes can be taken away by 10 yuan.

In the thirteen line, the neighborhood of nearly 100 thousand square meters, thousands of tons of goods are imported and exported daily and hundreds of thousands of people are transported. The trend of girls chasing all over the country and even the surrounding countries and regions is pieced together by a number of explosions.

Shipment in the afternoon and service in the morning

One of the thirteen ways to come to Guangzhou is to go through a cultural park near the subway, including a thirteen row Museum, playing melodious songs, children's amusement parks playing children's laughter, and the elderly are relaxing and exercising here.

Out of the park, it comes to another world: busy, nervous and hard core. Under the scorching sun, the backpackers' dark arms pulled higher than the people's goods, and they passed through the crowd and the traffic flow. The goods were neatly laid out under the roadside and overpass, and the packing people were in full swing, sweaty.

More than half of the afternoon, the wholesale clothing market has been closed, is backpackers and loading and unloading logistics personnel busy time.

The roads around the thirteen banks are almost occupied by mobile goods, and they will be transported to all parts of the country after short distance operations and stops. Direct logistics to all parts of the country can be faster than the "downwind". In the afternoon, the goods will arrive in the southern big cities such as Shanghai and Hangzhou on the second day. Special lines in other areas are only two days away. Aviation logistics can be realized at that time.

The developed logistics industry is like the capillaries that are pervasive, and keeps the thirteen lines of communication with the outside world.

Once the thirteen line was the only trading port of the Qing Empire, ships from all over the world gathered here, exchanging handicrafts with Chinese specialties such as tea, silk and porcelain. People in the Qing Dynasty once described this: "the ocean depends on the boat, the merchants gather, and the rich are rich." Nowadays, clothing has taken the place of the original silk, porcelain and tea, and transported to other places at a rate far away from the freighters.

Until seven or eight in the evening, the loading and unloading cargo has not stopped. The road was packed with cardboard boxes and tapes left behind in the night wind.

　　 Can you get tickets for the Internet?

The glorious history of the thirteen elements of Guangzhou ended abruptly after the Opium War and became a bustling bubble in history. However, after a century, the story of wealth and dreams opened up a new chapter with the surging tide of Internet.

In the thirteen line, men and women work in an orderly way - men are busy packing and transporting goods, and women are busy choosing and selling goods. Today, the thirteen line of goods, apart from hanging on the stalls and waiting for picking, has more display and trading methods, such as live broadcast.

The recruitment criteria of the thirteen row stalls, the height is a threshold, generally requires more than 160cm, and some even require more than 165. General requirements will be worn, and some require "S code", and even "good looks and temperament". The salary of stall sister is between 5000-8000, and some even exceed 10000, while the live girl will be paid higher. In addition to displaying the style for customers, a mobile phone bracket, a mobile phone and a small table can open a live broadcast. During the peak season, clothes can be moved quickly, and with the help of hands, a brief introduction can help to facilitate transactions.

Thirteen rows of nets, a warehouse and a stall, produced an advertisement for "welcome to the fast, live beauty of Taobao". But there are not many thirteen lines of live broadcast stalls. Reporters in the new China building three floors roughly turned down, a total of only see two stalls in live broadcast.

In the thirteen line, the monthly rental price of a 3 square metre shop on the third floor of the new China building can reach 18W or even more expensive, so we can get a glimpse of the owner's income by one or two. However, the clothing industry as a "deep water" industry, the competition is also very intense, coupled with the penetration of the 1688 e-commerce platform to the wholesale industry, more and more wholesalers go to Taobao to sell goods, one of which is the key word.

Offline wholesale stalls need to seek new growth. Online broadcasting is undoubtedly a direction. Guangzhou Baima mansion and Hangzhou Sijiqing are examples.

Compared with the wholesale market in Sijiqing, Hangzhou, the thirteen line of broadcasting is undoubtedly slow. This small world of Sijiqing stalls has become a new position for MCN hosts and direct seeding hosts. According to incomplete statistics, there are more than 100 stalls in Sijiqing, and there are many stalls selling monthly turnover more than 5 times. A Taobao anchor named "peach peach pose" brought a about 300000 turnover per day for the first month of cooperation.

The white horse clothing market in Guangzhou has recently launched the "tens of millions of businesses" program. It will develop 100 net red brands and 1000 anchors in the coming year through Taobao live broadcasting platform, so that 10000 products will be delivered daily. This will become a new way of playing in 2019.

With the further development of e-commerce and live broadcasting, the traditional wholesale market is moving from a single line to a wholesale business, and gradually to the integration of online, offline, wholesale and retail. And where can thirteen lines of long history go in this wave?