Kappa Business Growth In The Second Quarter Of 30% - 35% Growth

China moves to announce the second quarter of 2019. In the second quarter of 2019, China trend group Kappa brand store (excluding Kappa children's clothing business and Japanese business) recorded an increase in the number of units in the retail sales of the entire platform. Among them, the offline business recorded a low number of units growth, e-commerce business recorded a 30% - 35% growth.

In the second quarter of 2019, the number of units sold on the same platform decreased year by year in the first quarter of 2019, when the Kappa brand store (excluding children's clothing business and Japanese business) was calculated at the beginning of the same quarter last year. Among them, the offline business recorded a high number of units declined, the electricity business recorded a 30% - 35% growth.

As of the second quarter of June 30, 2019, the number of Kappa brand stores in the group was 1228 (excluding Kappa children's clothing business and Japanese business), a 48 increase compared with the end of last year.

In the second quarter, China's trend group's online business continued to grow by combining effective marketing strategies. Although the performance of this quarter was affected by poor sales of short sleeved products, the sales of Kappa brand vulcanized shoes remained strong in the current quarter, and footwear products accounted for a further improvement, reducing the negative impact of seasonal fluctuations in clothing products.

In addition, from the regional perspective, besides the West China region, the cumulative retail performance of the major regions has achieved steady and favorable growth.