2018 Women's Shoes Market Size Forecast And Consumption Characteristics Analysis: Women's Shoes Purchase Channels Are Increasing

China intelligence network news: with the continuous development of China's economy, residents' income and living standards improve, coupled with the support of national policies, China's women's shoes industry continues to develop. In recent years, Internet tools have opened the way for traditional enterprises to go online, making the Chinese women industry more powerful. It is estimated that the Chinese female market will reach 330 billion 700 million yuan in 2022. At present, BELLE is delisting, Daphne is dismantling, and the homemade Chinese shoe industry is facing cold winter. Shoes enterprises are not aware of transformation. Do I wonder if they can get out of difficulties?

China is the world's largest producer and exporter of leather shoes, and the largest footwear consumer in the world. However, the per capita footwear consumption level is far below the world average level. Because of the huge population base in China, the domestic footwear market still has much room for development from the perspective of demand. China's leather shoes industry has been evolving on the basis of processing and production. In the late 90s of last century, a number of brand women's shoes enterprises grew rapidly with their relatively clear brand strategy, product strategy, business strategy, marketing network and supply chain synergy. After more than ten years of development and accumulation, a number of women's shoes enterprises have become the leading consumers in the domestic consumer market, and the main direction of design and production is to meet the diversified needs of Chinese women consumers for fashion shoes. Like other industry development cycles, the women's shoes industry follows the law of evolution and continues to upgrade.

Market size of women's shoes

In recent years, China's footwear consumption market has made considerable progress due to the promotion of the consumption power of our residents, the enhancement of fashion awareness and the continuous construction of urbanization. China Commercial Industry Research Institute An analysis report on the development prospects and investment opportunities of women's shoes industry in 2018-2023 years In the past five years, the average annual compound growth rate of the Chinese women's shoes market is 8.7%. In 2016, the size of the women's shoes market reached 224 billion 700 million yuan, and the size of the Chinese women's market in 2018 is expected to exceed 260 billion yuan.

Source: China Commercial Industry Research Institute