IME Sanitary Napkin Founder Yang Lei Accepts AD-VC Fund 2 Billion Investment

IME sanitary napkin founder Yang Lei accepts AD-VC fund 2 billion investment

In June 29, 2019, Yang Lei, founder of the Yi Ze technology company, reached an agreement with the Advertisement and Venture Capital Fund (advertising venture capital fund, hereinafter referred to as the AD-VC Fund), and accepted the AD-VC fund 2 billion venture capital.

AD-VC fund is a fund that serves the advertising field. It is the only fund in China that combines advertising resources with cash investment. The AD-VC fund integrates the 30 billion + media advertising resources in the Chinese market with the management mode of the cash fund, and reconstructs the value of the surplus advertising assets, which is an innovative investment mode in China. The difference from other traditional cash investment funds is that AD-VC fund has abundant advertising resources besides cash input.

The AD-VC fund has signed nearly 100 cooperative media (there are still more than 370 intentional cooperative media), and the advertising resources of its signing media providers can cover more than 20 provinces in the country. The media include elevator frame advertising, bus body advertisement, city LED brand advertisement, network media advertisement, TV media advertisement, etc. all media library resources are put in at the same time, and it is expected to cover more than 500 million people every day.

At present, the AD-VC fund is equipped with a 2 billion yuan RMB fund and manages 30 billion of the advertising resources. The AD-VC fund selection and Yi Ze technology reached an agreement, it is right to see the founder of the appropriate technology Yang Lei himself.

Yang Lei has many labels, such as the 80 entrepreneur, entrepreneur with entrepreneurial spirit, and the industrial school with the Internet gene. As Yang Lei, founder of Yi Ze technology, all these labels benefit from his previous experience.

Mengniu Group was founded in 1999. It is a leading enterprise in the industrialization of agriculture and a leading enterprise in the dairy industry. In just 20 years, it has become the top ten in the global dairy industry. Yang Lei is one of the leading shareholders of Mengniu Group in this country. He worked in Mengniu Group from 2003 to 2008. He started from the bottom floor, from the production management to the market sales. From an ordinary employee to the regional manager of Mengniu Group, he worked hard and worked hard with other Mengniu people. He innovates from a barren place, and finally creates a series of product matrix, such as liquid milk, ice cream, milk powder cheese, and so on, forming a complete industrial ecological chain. Yang Lei's honesty and prudent and pragmatic quality make AD-VC fund think that it is worth investing in the enterprise he founded.

AD-VC's investment in Yi Ze technology is not only an endorsement of Yang Lei's personal qualities, but also a recognition of Yang Lei's business thinking mode.

From the beginning of the Internet, Yang Lei has been paying attention to this area. At any time, the Internet is developing at a high speed. Yang Lei is keenly aware that the future will be the era of mobile Internet. So, after 2008, Yang Lei was mainly involved in the Internet industry.

In 2008, Yang Lei joined Beijing's palm computer company. This is the pioneer of mobile Internet in China. Beijing's top computer is committed to providing convenient, efficient and transparent family services for the whole society. Yang Lei has been in charge of business operation and market development during this period. Through unremitting efforts, in July 2011, Beijing palmtop successfully listed on the new third board.

The successful experience of listing and the experience of the Internet made Yang Lei try to start his own business.

From 2014 to 2016, Yang Lei became the intelligent CEO of Xi'an radish silk, and began to layout artificial intelligence. Xi'an radish silk intelligence is an artificial intelligence customer service robot and intelligent customer service provider, mainly engaged in the research and development of intelligent robot dialogue system. The company's service scope includes intelligent cloud customer platform, intelligent customer service system consultation and WeChat intelligent CRM system. The technology includes intelligent robot semantic dialogue analysis, voice dialogue processing, 3D module carrying, Internet platform carrying, WeChat platform carrying, intelligent system integration and so on. It has many scientific and high-level knowledge base and information technology exchange platform.

Yang Lei constantly challenged himself in the spirit of pioneering and innovative. After the success of Xi'an radish silk, she joined the Shenzhen Asia 2016 company in Shenzhen. Yi Ya Tong is the first listed supply chain service company in China. It is committed to building a cross boundary integration and symbiotic supply chain business ecosystem based on logistics, supply chain service platform as the carrier and Internet as the sharing means. During this period, Yang Lei worked as a project manager until 2017, when Shenzhen Yi Ya Tong ranked 110th in China's top 500 list.

Through the experience in different fields, from the traditional food industry to the new Internet industry, the accumulation of experience and the continuous integration of resources, Yang Lei has a deeper understanding of the industry, and the business thinking of ecological chain has been recognized by the AD-VC fund.

In April 2019, Yang Lei focused her attention on the field of women's care products and created the brand of Yi Ze technology and IME. The birth of IME stems from the concern for women's health and the feelings of national brands.

With the continuous improvement of national living standards, more and more women are aware of the importance of physical health and health. To please themselves and quality safety have become the pursuit of urban white-collar women. However, the quality and safety problems of sanitary napkins have always existed. At the same time, the high-end products in the domestic market are occupied by foreign brands, and domestic brands have no place in the high-end market.

Providing the high quality personal care products for female users and creating national brands for high-end high-end personal protective products has become the brand of IME's founder. Yang Lei used his previous experience and mode of thinking in the development of IME brand, so as to make food safety standards for women's care products, to innovate the development of enterprises based on Internet thinking, to base on China and to face the world, to create brands and create the ultimate products with the attitude of "actively developing realistic and innovative", so as to promote IME brand to international business as a dream.

Yi Ze technology is based not only on the present but also on the long-term goals. The first stage is to select the key products of women's care, build quality and user experience, pursue the ultimate goal, and create the differentiated products to meet the needs of women's quality. The second stage is to upgrade products from key products to the whole line, constantly improve product lines, set up a full range of products for women nursing, cover all aspects of female nursing, and complete the integration of products and brands. The third stage derives from the female nursing products to the user living space, establishes the bathroom integrated product standard, launches the bathroom integrated series product, realizes the brand and the product multi-dimensional coverage, finally establishes the complete industrial ecology chain.

The trust in Yang Lei's personal quality, the recognition of the ecological mode of the industrial chain and the recognition of the national brand are three major reasons for the AD-VC fund's investment in Yi Ze technology. I believe that in the near future, the 2 billion of AD-VC's investment in Yi Ze today will promote the rapid growth of the IME brand, and the AD-VC fund will also get substantial returns in this investment.