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    Outdoor Costumes Columbia Columbia's Latest Quarterly Hit A Number Of New Highs

    2019/7/30 11:09:00 0

    Columbia

    In July 25th, the outdoor apparel group Columbia Sportswear Company (Columbia, hereinafter referred to as "Columbia") announced the 2019 quarter of fiscal year second quarter earnings. Net sales, gross margins, operating profits and diluted earnings per share all hit a record high. Columbia therefore raised its forecast for fiscal year 2019 again.

    Thanks to the excellent performance of the US market, wholesale and direct sales channels, net sales in the second quarter of fiscal year 2019 increased by 9%, reaching a record 526 million 200 thousand US dollars in the Columbia fiscal year, representing an increase of 11% over the same period. Among them, the second quarter net sales of the US market increased by 13% to 315 million 500 thousand US dollars compared with the same period last year, and the net sales of wholesale channels increased 14% to 296 million 200 thousand US dollars in the second quarter compared with the same period, and the net sales of direct selling channels in the second quarter increased 7% to 230 million dollars.

    Columbia 2019 net sales in the first half fiscal year increased 8% to 1 billion 181 million US dollars, operating profit increased 51% to 104 million 300 thousand US dollars, and net profit rose 77% to 97 million 200 thousand US dollars over the same period.

    Columbia expects net sales in the 2019 fiscal year to grow from 7%-8.5% to 30 -30.4 billion, higher than the previous forecast of 29.8-30.4 billion dollars. It is estimated that the annual operating profit in the 2019 fiscal year will be 3.88-3.96 billion, and the diluted earnings per share will be US $4.65-4.75.

    Tim, President and CEO of Columbia, said: "2019 is crucial for Columbia. Our diversified brand portfolio has achieved excellent results in various markets and sales channels. The first half of the year has been very satisfactory in terms of financial performance." Boyle In the second half of this year, Columbia will focus more on improving consumer experience and digital marketing capabilities, expanding international markets and direct marketing channels. We believe that by virtue of Columbia's brand, channels and diversified supply chain advantages, 2019 will become a stable growth year of profit. "

    As of June 30th, the key financial data for the second quarter of Columbia 2019 fiscal year are as follows:

    Net sales increased by 9% over the same period last year, reaching a record $526 million 200 thousand, a year-on-year increase of 11% over the fixed exchange rate.

    Gross profit margin increased by 0.7% over the same period last year, reaching a record 48.2%.

    Operating profit grew 68%, a record $16 million 400 thousand, and operating profit increased 1.1% to 3.1% over the same period last year.

    Diluted earnings per share increased by 1.43% over the same period last year, to a record 0.34 dollars.

    By Region:

    Us: net sales increased by 13% to US $315 million 500 thousand compared to the same period, rising by 13% over the same period.

    Latin American Asia Pacific region: net sales increased 1% to 101 million 600 thousand US dollars over the same period, increasing by 5% over the same period.

    Europe, the Middle East and Africa: net sales increased 8% to $91 million 600 thousand, up 11% over the same period.

    Canada: net sales increased 12% to $17 million 500 thousand, up 17% from the same rate.

    By brand:

    Columbia: net sales increased by 10% to US $454 million 900 thousand over the same period last year, up 11% over the same period.

    SOREL: net sales increased by 32% to US $15 million 100 thousand over the same period last year, up 32% over the same period.

    PrAna: net sales increased by 2% to US $38 million 700 thousand over the same period last year, up 2% over the same period.

    Mountain Hardwear: net sales increased by 9% to US $17 million 500 thousand over the same period, increasing by 11% over the same period.

    By Sector:

    Clothing, accessories and equipment: net sales increased 10% to $432 million 200 thousand compared to the same period, an increase of 11% over the same period.

    Shoe sales: net sales increased by 8% to US $94 million over the same period, increasing by 11% over the same period.

    By channel:

    Wholesale: net sales increased 12% to US $296 million 200 thousand over the same period, increasing by 14% over the same period.

    Direct sales: net sales increased by 6% to US $230 million over the same period, increasing by 7% over the same period.

    Adjusted Columbia 2019 fiscal year:

    Net sales increased 7.0%-8.5% to 30-30.4 billion compared to the previous year, higher than previously expected 29.8-30.4 billion.

    Operating profit grew 12.9%-13.0% to 3.88-3.96 billion compared to the previous year, higher than previously expected 3.78-3.91 billion.

    Diluted earnings per share of 4.65-4.75 dollars, higher than previously expected 4.40-4.55 billion.

    Source: Gorgeous writer: Xu Bin

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