The New Brand Logo Has Brought Burberry Back To Fashion Circles.

According to the guardian, the British brand Burberry has launched a new brand logo, such as bomberjackets and bumbags, which has aroused the echoes of the consumers, and has made the brand hit the fashion circle again.

In addition to changing the brand logo, Burberry's new creative director RiccardoTisci's Monogram printing series is also popular with consumers. Its stock price surged 14% in July 16, 2019, making it the biggest company among the top 100 companies in the UK. Burberry's bold interpretation has been interpreted as a symbol of its transformation, trying to push British brands such as Gucci and Dior into the ranks of successful reforms.

RiccardoTisci, a former Givenchy brand designer, replaced ChristopherBailey, the creative director of Burberry for 17 years in 2018. The newly launched Monogram printing Logo is made up of the interlaced weave of the initials T and B characters of Burberry brand founder ThomasBurberry.

The brand launched the first Monogram Series in May 2019. With the advertisement of the famous model in GigiHadid to attract younger shopping groups, it aroused widespread consumer response in China. Burberry grew 4% in the same quarter sales in the first quarter of June, exceeding City analysts' expectations. Its share price rose 287 pence to 22.77 pounds, which increased the market value of Burberry stock by about 1000000000 pounds to 9 billion 400 million pounds.

Last year, Burberry CEO MarcoGobbetti launched the high-end brand reengineering program, and said that RiccardoTisci products were widely loved by consumers, and the new series of products achieved double-digit growth. ChloeCollins, an analyst at GlobalData, said that the transformation of Burberry under the MarcoGobbetti plan has been rewarded, but this is due to RiccardoTisci's innovative and avant-garde reform and neutral design for classic brands.