How Can The Display Old Gun With Annual Salary Of 500 Thousand Become Omnipotent "Slash Youth"?
Slash youth, originated from English Slash, refers to such a group: they do not satisfy the constraints of single occupation and status, but choose a diversified life that can have multiple occupations. These people will use slashes to distinguish themselves.
For example, Chen Li Shi is still at the fashion show conference in the morning. At noon, training trend for terminal stores has been trained, and at midnight, workers are instructing workers to assemble props and install windows. Excellent Mr. Chen / coloring division / window designer / soft clothes designer / photographer / fashion buyer is usually the same group of slash youth.
Fan Jiaming Danny
Senior instructor of Feng Rui visual merchandising agency
Focus on window development and innovation.
After 11 years of service, it has served many hundred top 100 clothing brands in the world.
She has worked in many brands such as MOSCHINO, SISLEY, STONEFLY, UCB, H&M, LINING, STARTER and so on.
Senior costume designer, senior visual merchandiser.
Something that stays in your mind will someday spring up in your life.
Display old guns = bad designers?
The so-called display of old guns is of course old and grumpy (laughs). With the experience of serving a diversified brand before, it can survive tenaciously in different brands, and leave a personal shadow for the good performance of the brand. This is the professional mature professional manager. Of course, in most cases, old cannon is straightforward and aggressive, and he is no exception.
In 11 years, he witnessed the development of display. In China at that time, the domestic display industry was still in the initial stage compared with the development state of Europe, and many important positions of many brands were external.
New occupation means development and opportunity.
He said that the definition of Chen Li is different in everyone's mind. In my view, visual magicians are the most appropriate. A professional master Chen needs to master the rules of color attributes and visual transmission, and is good at combining colors, fashion trends, clothing collocation, sales data, props development and lighting to create the desired display effect. He has worked for 11 years, and has used his own experience to display the old cannon.
Q: do you think that the annual salary of 10 years has doubled ten times? Is it accidental or inevitable?
A: of course, it is inevitable that Chen is still a new profession. The future development and value is immeasurable. I have a lot of students who have just entered the office just now, but in just two or three years, they have been working as a regional display supervisor and display manager in the brand. This industry has developed very rapidly, and professional display talents are also scarce.
Q: is it cross boundary from display manager to exhibition training instructor?
A: it seems to me that it is not cross boundary, because excellent display managers should have the ability to display and train. By teaching and advocacy, we can understand the needs of the educated people and solve the problem in real time, thus becoming an excellent manager. Whether in the brand or in Feng Rui lectures, I have the same requirements for employees and students. It is the ultimate goal for them to get professional competence and self value realization. From these two points, except for different identities, others are the same.
About Chen Li Shi's career promotion
Promotion of Mr. Chen's position: take the clothing brand as an example, display director, display manager, art director.
If they are classified from professional direction, they can be divided into marketing, design and training. In different directions, the skills needed are also different. The marketing type needs the ability of analyzing the data, the good collocation ability and the planning ability of the brand terminal. The design type is mainly aimed at the design and development of the window props, and the training lecturer like me is very good at the integration of the whole profession and the control of the fashion trend. We are very keen on window design and display training professionals.
Q: how do we view Chen's career prospects?
A: in the past 10 years, many brands have started flagship stores in China, and the concept stores, including the world's first terminal stores, can enjoy the new concept and visual experience without leaving the country. Now, apart from foreign brands and institutions, the new brands and buyers' stores in China also begin to attach importance to display. However, the teaching level of display agencies in China is uneven, so there are so few institutions that can actually train students to do practical training in the brand.
Q: what are the requirements for university students to enter the exhibition industry?
A: when Feng Rui is a tutor, every student comes from different universities and professions. This is like choosing a lover's condition. There are many rules and regulations. But if you really love a person or occupation, love is the first condition. Secondly, the ability to learn, because the display industry is very wide. In addition to the traditional clothing brand, home, shoes and some luxury brands have great demand for Chen Li Shi. Like our trainees this year, there are those who enter the Wei and Chen as masters, and also enter IKEA, and enter the brand of shoes. Learning knowledge, like entering the industry is different, according to their professional to find their best is the most suitable, I hope that people who want to enter this industry can not forget their minds, always.
Q: for new people, do you think the importance of certificates is important or important?
A: of course, professional ability is even more important. Although Feng Rui vision is the national authorized examination base for Chen Li, but ability is the premise that you can take further steps in this industry. The certificate is just a stepping stone to let you get closer to this industry. Usually, the second pass of a brand interview is that the exhibition is practical. If there are no professional skills, others are meaningless.
There is no end to fashion.
How many 11 years can a person have in his life? Persisting in so many years, doing only one thing is not just a hobby, a job, but a lifelong career. After 11 years of experience, he has become an old gun in the exhibition industry. Danny teacher's story is continuing. His growth experience is just like a microcosm of the display industry. I believe that the next ten years, the exhibition industry will usher in its golden age, and believe that as long as we keep warm love and forget our original heart, everyone will become the next display of old guns.
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