A Young Woman's Legendary Clothing Business Story
Add some income to the family. When Chen Yanqin was a child, her mother helped people sew clothes to earn some money. Unexpectedly, the kids bullied her. "Her family is a black factory. I don't want to play with her." So in Chen Yanqin's eyes, making clothes is not a very honorable thing. Seventeen when she was eight years old, her mother was not in good health and was afraid of losing her skills. She also decided to let Chen Yan Qin drop out of school to increase her income.
Chen Yanqin did well in her childhood. Her wish was to go to college, and her mother's dream shattered her dream at once. "At that time, I even thought about committing suicide." But her love for her parents made her brave to accept all this. Watching a friend go to school with his schoolbag on his back, Chen Yanqin was very sad. For fear that his mother would see it, she would run to the little room in the backyard and cry secretly.
After dropping out of school, Chen Yanqin helped in his mother's shop, but in less than 3 months Chen Yanqin had switched from his mother. "The clothes made by traditional methods are not beautiful, but I have been interested in something special and unique since I was young. If I make things on my own, I must have my own brand and characteristics." In this way, only 3 months after the tailoring, Chen Yanqin opened his own shop and became a boss. "At that time, the shop was full of people waiting for their clothes to be cut. I stood in front of the platform and came over one by one. I cut clothes very fast, as if born to do this job, a pair of pants for two minutes, earn 5 cents a day, earn seventy or eighty yuan a day, our family will soon become 10000 yuan. When I go home every day, I grab the money in my pocket and catch it on the Kang. I feel very happy that I can make my parents happy. Chen Yanqin said.
Looking for the cloth around the child
"Yantai is my land, where I realized my dream of going to university, a harmonious family, a large group of friends, and my own brand." In 1989, when Chen Yanqin discussed with his parents, his family moved to Yantai. Yantai is beautiful, with mountains and sea. This is why Chen Yanqin chose Yantai. After coming to Yantai, Chen Yanqin did not open the clothing store again. She decided to work in the clothing factory and learn some skills. The work of the factory is not arduous. Going to college has become Chen Yanqin's idea of constantly appearing in his spare time. At that time, the fashion design in Hong Kong and Taiwan had a great influence on the popularity of the mainland. If you want to learn, you must learn the best of Chen Yanqin, who has reported the major of clothing design correspondence in Hongkong Oriental College. Although she failed to really enter the university gate, her childhood dream finally came true.
In 1994, Chen Yanqin, who had already had a certain foundation, decided to give her a fashion show. She wanted to prove herself. At that time, the daughter was only six or seven months old. Chen Yanqin threw the child on his back and was put into the preparations for the conference. In order to make clothes, she went to a shop to search for cloth heads, just for the sake of cheap. She was so moved by her child that many people were moved by her. At that time, the manager of the department store specifically led her to the warehouse to look for it. A boss in Dalian invested 15000 yuan in Chen Yanqin. After many years, Chen Yanqin asked the boss why he was helping her. The boss said, in fact, is to see her back children, not dressed well, admire her spirit. The conference was held in the theater, and many people came to be very successful. Although Chen Yanqin's clothing has gone on many more gorgeous and dazzling stages, this time is the most proud of her. She used her sweat for the first time to show her ability in the world.
Create national characteristics
In 1999, Chen Yanqin founded her own Chinese clothing brand, Qi Yuan, which opened a new page in her life. In Chen Yanqin's eyes, the long history of Chinese costumes is gentle and moving, and the exquisite and soft Chinese clothing is incomparable to any costume. But in the clothing world, the space that belongs to China is very small. Chen Yanqin decided to resurrect traditional costumes. She used the elements of national costume to embellish the prevailing rules of the times. The women's garments designed in the Qipao as the basic form did not lose the gentle and elegant beauty of the East, but also made the clothes full of the fashion of the times. This made flag source brand thriving from its creation. In the year of "China International Fashion Design Week", the flag source became the pronoun of Chinese clothing. Clothing dealers demanded the clothes of the flag makers, the chain stores sprang up from all over the country, and there were more than 20 at most.
Just as the development of flag source was in full swing, one hand killed it. This hand was none other than Chen Yan Qin's own. Chen Yanqin said, at that time very contradictory, the clothing industry can not stay in Yantai, must go to Beijing and other big cities, but the husband has his own work, the daughter is too small, after careful consideration, Chen Yanqin decided to give up the long cherished wish of the big costume Kingdom, choose the compromise way between family and career. After the agency expired a year ago, Qi Yuan gradually shut down the chain stores around the world. She spent more time with her family and enjoying life. On the computer in Chen Yanqin's office, the reporter saw the photos of his family traveling, and his face was full of happy laughter. This is Chen Yanqin's best harvest in these years, and is also an unmatched wealth.
Now Chen Yanqin is preparing to build a field in Yantai. Her new shop is about to open, and she said that she should highlight the cultural connotation and create a banner source full of characteristics and tastes. For example, she would like to provide a platform for the bride to design their own dress. Her shop will provide basic wedding patterns for guests to choose, and some accessories such as lace, decorations and other accessories will be arranged by the new people themselves. I believe such a fashion designer who loves life will add romantic memories to those who are looking forward to it.
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